# Layerup Brand Identity

A complete profile of **Layerup**'s visual system — colors, typography, components, and personality — extracted from https://www.uselayerup.com/. Built for designers, agents, and AI tools.

- Page: https://characterquilt.com/branding/layerup
- Machine-readable JSON: https://characterquilt.com/branding/layerup.json

## Quick Facts

| Field | Value |
|---|---|
| Primary | #EDF5FF |
| Accent | #0026E6 |
| Body Font | Inter |
| Heading Font | Inter |

## Color Palette

- primary: #EDF5FF
- secondary: #757693
- accent: #0026E6
- background: #EDF5FF
- textPrimary: #6D7383
- link: #6D7383

## Typography

- primary: Inter — https://fonts.google.com/specimen/Inter
- heading: Inter — https://fonts.google.com/specimen/Inter

## Visual Assets

- Logo: 
- Favicon: 
- Social card (og:image):

## UI Components

- buttonPrimary: background=#0026E6, textColor=#FFFFFF, borderRadius=9999px, shadow=rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0.1) 0px 4px 6px -1px, rgba(0, 0, 0, 0.1) 0px 2px 4px -2px
- buttonSecondary: background=#F3F4F6, textColor=#4B5563, borderRadius=9999px, shadow=none

## Brand Personality

Tone: professional · Energy: medium · Audience: insurance and financial services professionals

## Layerup Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

- **Layerup - AI Agents for Insurance and Financial Services**  
  - Image:   
  - Source: https://www.uselayerup.com/
- **Layerup - Contact Us - Request a Demo of AI Agents for Financial Services**  
  - Image:   
  - Source: https://www.uselayerup.com/contact
- **Maximizing Multi-Channel Outreach Using AI Agents - Layerup Blog**  
  - Image:   
  - Source: https://www.uselayerup.com/blog/maximizing-multi-channel-outreach-using-ai-agents
- **Layerup - AI Agents for Insurance and Financial Services**  
  - Image:   
  - Source: https://www.uselayerup.com/
- **Layerup - Blog - AI Agents, Voice AI & Financial Services Automation**  
  - Image:   
  - Source: https://www.uselayerup.com/blog
- **Layerup - Blog - AI Agents, Voice AI & Financial Services Automation**  
  - Image:   
  - Source: https://www.uselayerup.com/blog

## Working with these fonts

Not found on Google Fonts? Here are some agent instructions that you can follow if you have permission to use the fonts:

CharacterQuilt.com suggests this flow that can help:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.

Programmatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.