# Layer Brand Identity

A complete profile of **Layer**'s visual system — colors, typography, components, and personality — extracted from [https://www.layerfi.com/](https://www.layerfi.com/). Built for designers, agents, and AI tools.

## Color Palette

Brand palette extracted from https://www.layerfi.com/.

- **primary**: #3F4E54 (rgb(63, 78, 84))
- **secondary**: #0082F3 (rgb(0, 130, 243))
- **accent**: #3898EC (rgb(56, 152, 236))
- **background**: #FAF8F7 (rgb(250, 248, 247))
- **textPrimary**: #191919 (rgb(25, 25, 25))
- **link**: #3898EC (rgb(56, 152, 236))

## Typography

Each font links to its Google Fonts page where available.

- **primary**: Inter (Inter [Google Fonts →](https://fonts.google.com/specimen/Inter))
- **heading**: Inter (Inter [Google Fonts →](https://fonts.google.com/specimen/Inter))

## Visual Assets

## UI Components

Live previews rendered using Layer's actual button styles.

- **Button Primary**  
  - **background**: #191919  
  - **textColor**: #FAFAFA  
  - **borderRadius**: 58px  
  - **shadow**: none

- **Button Secondary**  
  - **background**: #FAF8F7  
  - **textColor**: #FFFFFF  
  - **borderColor**: #E3E2E1  
  - **borderRadius**: 56px  
  - **shadow**: none

## Brand Personality

- **Tone**: professional  
- **Energy**: medium  
- **Audience**: SMB platforms and businesses

## Layer Brand in the Wild

(Source: [layerfi.com](https://www.layerfi.com/post/duet-simplifies-bookkeeping-for-nurse-practitioners-with-layer))

(Source: [layerfi.com](https://www.layerfi.com/post/duet-simplifies-bookkeeping-for-nurse-practitioners-with-layer))

(Source: [layerfi.com](https://www.layerfi.com/post/moxie))

(Source: [layerfi.com](https://www.layerfi.com/post/nav))

(Source: [layerfi.com](https://www.layerfi.com/post/moxie))

(Source: [layerfi.com](https://www.layerfi.com/posts/unit-layer-bridging-embedded-finance-and-accounting-for-modern-platforms))

## Frequently Asked Questions

- **What is Layer's primary brand color?**  
  Layer's primary brand color is #3F4E54.
  
- **What accent color does Layer use?**  
  Layer uses #3898EC as an accent color.
  
- **What font does Layer use?**  
  Layer uses Inter as the primary typeface.
  
- **Does Layer use a light or dark theme?**  
  Layer's primary site uses a light color scheme, with a background of #FAF8F7.
  
- **Where can I find Layer's logo?**  
  Layer's logo is available directly on their site (https://www.layerfi.com/).
  
- **How was this brand profile generated?**
  This profile was extracted from https://www.layerfi.com/ using the Firecrawl branding extraction API.

## Methodology

Brand data on this page was extracted from [https://www.layerfi.com/](https://www.layerfi.com/) using the [Firecrawl](https://firecrawl.dev/) branding extraction API.

## Machine-Readable Profile

```json
{
  "colorScheme": "light",
  "fonts": [
    {
      "family": "Inter",
      "role": "body"
    }
  ],
  "colors": {
    "primary": "#3F4E54",
    "secondary": "#0082F3",
    "accent": "#3898EC",
    "background": "#FAF8F7",
    "textPrimary": "#191919",
    "link": "#3898EC"
  },
  "typography": {
    "fontFamilies": {
      "primary": "Inter",
      "heading": "Inter"
    },
    "fontStacks": {
      "heading": [
        "Inter",
        "sans-serif"
      ],
      "body": [
        "Inter",
        "sans-serif"
      ],
      "paragraph": [
        "Inter",
        "sans-serif"
      ]
    },
    "fontSizes": {
      "h1": "56px",
      "h2": "56px",
      "body": "14px"
    }
  },
  "spacing": {
    "baseUnit": 4,
    "borderRadius": "12px"
  },
  "components": {
    "buttonPrimary": {
      "background": "#191919",
      "textColor": "#FAFAFA",
      "borderRadius": "58px",
      "shadow": "none"
    },
    "buttonSecondary": {
      "background": "#FAF8F7",
      "textColor": "#FFFFFF",
      "borderColor": "#E3E2E1",
      "borderRadius": "56px",
      "shadow": "none"
    }
  },
  "images": {
    "logo": "https://cdn.prod.website-files.com/68108544b907ee4f552e3b07/68108544b907ee4f552e3b65_Logo.svg",
    "favicon": "https://cdn.prod.website-files.com/68108544b907ee4f552e3b07/68108544b907ee4f552e3b68_Favicon%2032.svg",
    "ogImage": "https://cdn.prod.website-files.com/68108544b907ee4f552e3b07/681b4a7dc2fcebdfcfbfa731_og.png",
    "logoHref": "/",
    "logoAlt": "Layer"
  }
}
```