# Layer Brand Identity

A complete profile of **Layer**'s visual system — colors, typography, components, and personality — extracted from https://www.layerfi.com/. Built for designers, agents, and AI tools.

- Page: https://characterquilt.com/branding/layer
- Machine-readable JSON: https://characterquilt.com/branding/layer.json

## Quick Facts

| Field | Value |
|---|---|
| Primary | #3F4E54 |
| Accent | #3898EC |
| Body Font | Inter |
| Heading Font | Inter |

## Color Palette

- primary: #3F4E54
- secondary: #0082F3
- accent: #3898EC
- background: #FAF8F7
- textPrimary: #191919
- link: #3898EC

## Typography

- primary: Inter — https://fonts.google.com/specimen/Inter
- heading: Inter — https://fonts.google.com/specimen/Inter

## Visual Assets

- Logo: https://cdn.prod.website-files.com/68108544b907ee4f552e3b07/68108544b907ee4f552e3b65_Logo.svg
- Favicon: https://cdn.prod.website-files.com/68108544b907ee4f552e3b07/68108544b907ee4f552e3b68_Favicon%2032.svg
- Social card (og:image): https://cdn.prod.website-files.com/68108544b907ee4f552e3b07/681b4a7dc2fcebdfcfbfa731_og.png

## UI Components

- buttonPrimary: background=#191919, textColor=#FAFAFA, borderRadius=58px, shadow=none
- buttonSecondary: background=#FAF8F7, textColor=#FFFFFF, borderColor=#E3E2E1, borderRadius=56px, shadow=none

## Brand Personality

Tone: professional · Energy: medium · Audience: SMB platforms and businesses

## Layer Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

- **Duet**
  - Image: https://cdn.prod.website-files.com/68108544b907ee4f552e3b07/68108544b907ee4f552e3b8c_Animation%20(2)%20(1).png
  - Source: https://www.layerfi.com/post/duet-simplifies-bookkeeping-for-nurse-practitioners-with-layer
- **Duet**
  - Image: https://cdn.prod.website-files.com/68108544b907ee4f552e3b15/683996f614338209f9d6a027_Image-column.png
  - Source: https://www.layerfi.com/post/duet-simplifies-bookkeeping-for-nurse-practitioners-with-layer
- **Moxie**
  - Image: https://cdn.prod.website-files.com/68108544b907ee4f552e3b15/68108544b907ee4f552e3b1c_Moxie-case-study-footer_tablet.png
  - Source: https://www.layerfi.com/post/moxie
- **Nav**
  - Image: https://cdn.prod.website-files.com/68108544b907ee4f552e3b15/68108544b907ee4f552e3b9f_Nav_Cashflow_Clean.jpg
  - Source: https://www.layerfi.com/post/nav
- **Moxie**
  - Image: https://cdn.prod.website-files.com/68108544b907ee4f552e3b15/68108544b907ee4f552e3b22_Moxie-case-study-header_tablet.png
  - Source: https://www.layerfi.com/post/moxie
- **Unit + Layer: Bridging Embedded Finance and Accounting for Modern Platforms**
  - Image: https://cdn.prod.website-files.com/68108544b907ee4f552e3b15/69684a90eb9ff7931409762e_Unit%20Integration%20-%20Mobile.png
  - Source: https://www.layerfi.com/posts/unit-layer-bridging-embedded-finance-and-accounting-for-modern-platforms

## Working with these fonts

Not found on Google Fonts? Please follow appropriate guidelines and ensure permission to use the fonts.