# Laurel Brand Identity

A complete profile of **Laurel**'s visual system — colors, typography, components, and personality — extracted from [https://www.laurel.ai/](https://www.laurel.ai/). Built for designers, agents, and AI tools.

## Color Palette

Brand palette extracted from https://www.laurel.ai/.  
**primary**  
`#1C0B7A`  
**rgb(28, 11, 122)**

**secondary**  
`#F86A0C`  
**rgb(248, 106, 12)**

**accent**  
`#1C0B7A`  
**rgb(28, 11, 122)**

**background**  
`#FFFFFF`  
**rgb(255, 255, 255)**

**textPrimary**  
`#000000`  
**rgb(0, 0, 0)**

**link**  
`#C7BEFA`  
**rgb(199, 190, 250)**

## Typography

Each font links to its Google Fonts page where available.  
**primary**  
Inter  
[Inter Google Fonts →](https://fonts.google.com/specimen/Inter)  
**heading**  
Impact  
[Impact Google Fonts →](https://fonts.google.com/specimen/Impact)  
Featuredeck web, sans-serif

## UI Components

Live previews rendered using Laurel's actual button styles.

**Button Primary**  
- background: `#1C0B7A`  
- textColor: `#FFFFFF`  
- borderColor: `#5B5B5B`  
- borderRadius: `8px`  
- shadow: `none`

**Button Secondary**  
- background: `transparent`  
- textColor: `#000000`  
- borderColor: `#5B5B5B`  
- borderRadius: `8px`  
- shadow: `none`

## Brand Personality

**Tone:** professional  
**Energy:** medium  
**Audience:** firms and professionals

## Laurel Brand in the Wild

Source: [laurel.ai](https://www.laurel.ai/success-stories/tonkon-torp)

## Frequently Asked Questions

**What is Laurel's primary brand color?**  
Laurel's primary brand color is `#1C0B7A`. It anchors the visual identity across their website, product UI, and marketing materials.

**What font does Laurel use?**  
Laurel uses Inter for body text and Impact for headings. Fonts were detected on https://www.laurel.ai/ as part of their live design system.

**Does Laurel use a light or dark theme?**  
Laurel's primary site uses a light color scheme, with a background of `#FFFFFF`.

**Where can I find Laurel's logo?**  
Laurel's logo is available directly on their site ([laurel.ai](https://www.laurel.ai/)).

**How was this brand profile generated?**  
This profile was extracted from [https://www.laurel.ai/](https://www.laurel.ai/) using the Firecrawl branding extraction API.