Laurel Brand Identity

A complete profile of Laurel's visual system — colors, typography, components, and personality — extracted from https://www.laurel.ai/. Built for designers, agents, and AI tools.

Color Palette

Brand palette extracted from https://www.laurel.ai/.
primary
#1C0B7A
rgb(28, 11, 122)

secondary
#F86A0C
rgb(248, 106, 12)

accent
#1C0B7A
rgb(28, 11, 122)

background
#FFFFFF
rgb(255, 255, 255)

textPrimary
#000000
rgb(0, 0, 0)

link
#C7BEFA
rgb(199, 190, 250)

Typography

Each font links to its Google Fonts page where available.
primary
Inter
Inter Google Fonts →
heading
Impact
Impact Google Fonts →
Featuredeck web, sans-serif

UI Components

Live previews rendered using Laurel's actual button styles.

Button Primary

• background: #1C0B7A
• textColor: #FFFFFF
• borderColor: #5B5B5B
• borderRadius: 8px
• shadow: none

Button Secondary

• background: transparent
• textColor: #000000
• borderColor: #5B5B5B
• borderRadius: 8px
• shadow: none

Brand Personality

Tone: professional
Energy: medium
Audience: firms and professionals

Laurel Brand in the Wild

Source: laurel.ai

Frequently Asked Questions

What is Laurel's primary brand color?
Laurel's primary brand color is #1C0B7A. It anchors the visual identity across their website, product UI, and marketing materials.

What font does Laurel use?
Laurel uses Inter for body text and Impact for headings. Fonts were detected on https://www.laurel.ai/ as part of their live design system.

Does Laurel use a light or dark theme?
Laurel's primary site uses a light color scheme, with a background of #FFFFFF.

Where can I find Laurel's logo?
Laurel's logo is available directly on their site (laurel.ai).

How was this brand profile generated?
This profile was extracted from https://www.laurel.ai/ using the Firecrawl branding extraction API.