Launcher Labs Brand Identity

A complete profile of Launcher Labs's visual system — colors, typography, components, and personality — extracted from http://launchcaster.xyz. Built for designers, agents, and AI tools.

• Page: https://characterquilt.com/branding/launcher-labs
• Machine-readable JSON: https://characterquilt.com/branding/launcher-labs.json
• Per-page llms.txt: https://characterquilt.com/branding/launcher-labs/llms.txt

Quick Facts

Color Palette

• primary: #8A63D2
• secondary: #D8D4E6
• accent: #8A63D2
• background: #FFFFFF
• textPrimary: #1C1E21
• link: #6D4389

Typography

• primary: Roboto — https://fonts.google.com/specimen/Roboto
• heading: Roboto — https://fonts.google.com/specimen/Roboto

Visual Assets

• Logo:

UI Components

• input: background=transparent, textColor=#1C1E21, borderColor=null, borderRadius=0px, shadow=none
• buttonPrimary: background=#8A63D2, textColor=#FFFFFF, borderColor=#8A63D2, borderRadius=2px, shadow=none

Brand Personality

Tone: modern · Energy: medium · Audience: Web3 enthusiasts and tech-savvy users

Launcher Labs Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

• Launchcaster - Discover the best new Web3 projects
  • Image:
  • Source: https://www.launchcaster.xyz/
• Launcher Leaderboard - Launchcaster
  • Image:
  • Source: https://www.launchcaster.xyz/launchers
• enjoytech.eth's Launchcaster: "$ENJOY Airdrop 1 Claim | Zora Network"
  • Image:
  • Source: https://www.launchcaster.xyz/enjoytech/65e8fe3e85cf8b762376f06e
• Anser - Launchcaster
  • Image:
  • Source: https://www.launchcaster.xyz/anser
• Launcher Leaderboard - Launchcaster
  • Image:
  • Source: https://www.launchcaster.xyz/launchers
• dylsteck.eth's Launchcaster: "Casterscan - a block explorer for Farcaster"
  • Image:
  • Source: https://www.launchcaster.xyz/casterscan/64323ba87f5b9923d19d7f41

Working with these fonts

Not found on Google Fonts? Follow the instructions if you have permission to use the fonts.

CharacterQuilt.com suggests:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and navigate around.
4. For each captured font URL: right-click → Save As to download the file.
5. View the page's CSS and copy out the matching @font-face declarations.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.

Machine-Readable Profile

{
  "colorScheme": "light",
  "fonts": [
    {
      "family": "Roboto",
      "role": "body"
    },
    {
      "family": "Open Sans",
      "role": "body"
    },
    {
      "family": "Segoe UI",
      "role": "body"
    },
    {
      "family": "Ubuntu",
      "role": "body"
    },
    {
      "family": "Helvetica Neue",
      "role": "body"
    }
  ],
  "colors": {
    "primary": "#8A63D2",
    "secondary": "#D8D4E6",
    "accent": "#8A63D2",
    "background": "#FFFFFF",
    "textPrimary": "#1C1E21",
    "link": "#6D4389"
  },
  "typography": {
    "fontFamilies": {
      "primary": "Roboto",
      "heading": "Roboto"
    },
    "fontStacks": {
      "heading": [
        "-apple-system",
        "BlinkMacSystemFont",
        "Segoe UI",
        "Roboto",
        "Oxygen",
        "Ubuntu",
        "Cantarell",
        "Open Sans",
        "Helvetica Neue",
        "sans-serif"
      ],
      "body": [
        "-apple-system",
        "BlinkMacSystemFont",
        "Segoe UI",
        "Roboto",
        "Oxygen",
        "Ubuntu",
        "Cantarell",
        "Open Sans",
        "Helvetica Neue",
        "sans-serif"
      ],
      "paragraph": [
        "-apple-system",
        "BlinkMacSystemFont",
        "Segoe UI",
        "Roboto",
        "Oxygen",
        "Ubuntu",
        "Cantarell",
        "Open Sans",
        "Helvetica Neue",
        "sans-serif"
      ]
    },
    "fontSizes": {
      "h1": "14px",
      "h2": "18px",
      "body": "14px"
    }
  },
  "spacing": {
    "baseUnit": 4,
    "borderRadius": "2px"
  },
  "components": {
    "input": {
      "background": "transparent",
      "textColor": "#1C1E21",
      "borderColor": null,
      "borderRadius": "0px",
      "borderRadiusCorners": {
        "topLeft": "0px",
        "topRight": "0px",
        "bottomRight": "0px",
        "bottomLeft": "0px"
      },
      "shadow": "none"
    },
    "buttonPrimary": {
      "background": "#8A63D2",
      "textColor": "#FFFFFF",
      "borderColor": "#8A63D2",
      "borderRadius": "2px",
      "borderRadiusCorners": {
        "topLeft": "2px",
        "topRight": "2px",
        "bottomRight": "2px",
        "bottomLeft": "2px"
      },
      "shadow": "none"
    }
  },
  "images": {
    "logo": "https://www.launchcaster.xyz/_next/image?url=https%3A%2F%2Fstorage.googleapis.com%2F6rxkzafhgm-p5%2Fconsumer-web%2Fcommon%2Flogo%2Flogo-launchcaster.svg&w=3840&q=75",
    "favicon": null,
    "ogImage": null,
    "logoHref": "/",
    "logoAlt": "logo"
  }
}