# Laudable Brand Identity

A complete profile of **Laudable**'s visual system — colors, typography, components, and personality — extracted from https://www.laudable.com. Built for designers, agents, and AI tools.

## Quick Facts

| Field | Value |
|---|---|
| Primary | #4B5260 |
| Accent | #2A42CF |
| Body Font | Inter |
| Heading Font | DM Sans |

## Color Palette

- primary: #4B5260
- secondary: #FBFB04
- accent: #2A42CF
- background: #FFFFFF
- textPrimary: #262D3D
- link: #262D3D

## Typography

- primary: Inter — https://fonts.google.com/specimen/Inter
- heading: DM Sans — https://fonts.google.com/specimen/DM+Sans

## Visual Assets

- Logo: 
- Favicon: 
- Social card (og:image):

## UI Components

- buttonPrimary: background=#2A42CF, textColor=#FFFFFF, borderColor=#2A42CF, borderRadius=6px, shadow=none
- buttonSecondary: background=transparent, textColor=#2A42CF, borderColor=#2A42CF, borderRadius=6px, shadow=none

## Brand Personality

Tone: professional · Energy: medium · Audience: B2B companies looking for AI-driven testimonials and case studies

## Laudable Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

- **Laudable - B2B Testimonials & Advocates & Case Studies with AI**  
  - Image:   
  - Source: [Laudable](https://www.laudable.com/)  
- **Customer Story] Gainsight: 1,000+ customer stories; 100+ G2 reviews |  Laudable**  
  - Image:   
  - Source: [Gainsight](https://www.laudable.com/blog/video-gainsight-1000-new-customer-story-drafts-and-hundreds-of-g2-reviews)  
- **Laudable - B2B Testimonials & Advocates & Case Studies with AI**  
  - Image:   
  - Source: [Laudable](https://www.laudable.com/)  
- **Using Customer Stories in B2B Marketing - Best Examples - Laudable Blog**  
  - Image:   
  - Source: [Blog](https://www.laudable.com/blog)  
- **Laudable - B2B Testimonials & Advocates & Case Studies with AI**  
  - Image:   
  - Source: [Laudable](https://www.laudable.com/)  
- **Examples of how to title your customer testimonial videos | Laudable**  
  - Image:   
  - Source: [Blog](https://www.laudable.com/blog/examples-of-how-to-title-your-customer-testimonial-videos)

## Working with these fonts

Not found on Google Fonts?  
CharacterQuilt.com suggests this flow that can help:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.

Programmatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.