Latent Brand Identity

A complete profile of Latent's visual system — colors, typography, components, and personality.

Quick Facts

Color Palette

• primary: #302643
• secondary: #4B435B
• accent: #7C3AED
• background: #FFFFFF
• textPrimary: #7C3AED
• link: #7C3AED

Typography

• primary: Inter — Google Fonts
• heading: Inter — Google Fonts

Visual Assets

• Logo:
• Favicon:

UI Components

• input: background=#FAFAFA, textColor=#999999, borderColor=#EDEDED, borderRadius=9px, shadow=none
• buttonPrimary: background=#7C3AED, textColor=#FFFFFF, borderColor=#7C3AED, borderRadius=3.04px, shadow=none
• buttonSecondary: background=transparent, textColor=#7C3AED, borderColor=#E1DCE9, borderRadius=3.04px, shadow=none

Brand Personality

Tone: professional · Energy: medium · Audience: healthcare professionals and organizations

Latent Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

• Press
  • Image:
  • Source: Press
• Press
  • Image:
  • Source: Press
• Latent Health – Accelerating Medication Access with AI
  • Image:
  • Source: Latent Health
• Press
  • Image:
  • Source: Press
• Latent Health – Accelerating Medication Access with AI
  • Image:
  • Source: Latent Health
• Press
  • Image:
  • Source: Press

Machine-Readable Profile

{
  "colorScheme": "light",
  "fonts": [
    {
      "family": "Inter",
      "role": "body"
    }
  ],
  "colors": {
    "primary": "#302643",
    "secondary": "#4B435B",
    "accent": "#7C3AED",
    "background": "#FFFFFF",
    "textPrimary": "#7C3AED",
    "link": "#7C3AED"
  },
  "typography": {
    "fontFamilies": {
      "primary": "Inter",
      "heading": "Inter"
    },
    "fontStacks": {
      "heading": [
        "Twkeverett",
        "Arial",
        "sans-serif"
      ],
      "body": [
        "Saans",
        "Arial",
        "sans-serif"
      ],
      "paragraph": [
        "Saans",
        "Arial",
        "sans-serif"
      ]
    },
    "fontSizes": {
      "h1": "64px",
      "h2": "56px",
      "body": "16px"
    }
  },
  "spacing": {
    "baseUnit": 4,
    "borderRadius": "4px"
  },
  "components": {
    "input": {
      "background": "#FAFAFA",
      "textColor": "#999999",
      "borderColor": "#EDEDED",
      "borderRadius": "9px",
      "shadow": "none"
    },
    "buttonPrimary": {
      "background": "#7C3AED",
      "textColor": "#FFFFFF",
      "borderColor": "#7C3AED",
      "borderRadius": "3.04px",
      "shadow": "none"
    },
    "buttonSecondary": {
      "background": "transparent",
      "textColor": "#7C3AED",
      "borderColor": "#E1DCE9",
      "borderRadius": "3.04px",
      "shadow": "none"
    }
  },
  "images": {
    "logo": "https://cdn.prod.website-files.com/68114bc2c53c94882188a30e/68114bc2c53c94882188a383_latent-logo.avif",
    "favicon": "https://cdn.prod.website-files.com/68114bc2c53c94882188a30e/68114bc2c53c94882188a371_Latent-Favicon.png",
    "ogImage": null
  },
  "personality": {
    "tone": "professional",
    "energy": "medium",
    "targetAudience": "healthcare professionals and organizations"
  },
  "confidence": {
    "buttons": 0.95,
    "colors": 0.9,
    "overall": 0.925
  }
}