# Latent Brand Identity

A complete profile of **Latent**'s visual system — colors, typography, components, and personality — extracted from https://latenthealth.com. Built for designers, agents, and AI tools.

- Page: https://characterquilt.com/branding/latent
- Machine-readable JSON: https://characterquilt.com/branding/latent.json
- Per-page llms.txt: https://characterquilt.com/branding/latent/llms.txt

## Quick Facts

| Field | Value |
|---|---|
| Primary | #302643 |
| Accent | #7C3AED |
| Body Font | Inter |
| Heading Font | Inter |

## Color Palette

- primary: #302643
- secondary: #4B435B
- accent: #7C3AED
- background: #FFFFFF
- textPrimary: #7C3AED
- link: #7C3AED

## Typography

- primary: Inter — https://fonts.google.com/specimen/Inter
- heading: Inter — https://fonts.google.com/specimen/Inter

## Visual Assets

- Logo: 
- Favicon:

## UI Components

- input: background=#FAFAFA, textColor=#999999, borderColor=#EDEDED, borderRadius=9px, shadow=none
- buttonPrimary: background=#7C3AED, textColor=#FFFFFF, borderColor=#7C3AED, borderRadius=3.04px, shadow=none
- buttonSecondary: background=transparent, textColor=#7C3AED, borderColor=#E1DCE9, borderRadius=3.04px, shadow=none

## Brand Personality

Tone: professional · Energy: medium · Audience: healthcare professionals and organizations

## Latent Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

- **Press**  
  - Image:   
  - Source: [Press](https://latenthealth.com/press)
- **Press**  
  - Image:   
  - Source: [Press](https://latenthealth.com/press)
- **Latent Health – Accelerating Medication Access with AI**  
  - Image:   
  - Source: [Latent](https://latenthealth.com/)
- **Press**  
  - Image:   
  - Source: [Press](https://latenthealth.com/press)
- **Latent Health – Accelerating Medication Access with AI**  
  - Image:   
  - Source: [Latent](https://latenthealth.com/)
- **Press**  
  - Image:   
  - Source: [Press](https://latenthealth.com/press)

## Working with these fonts

Not found on Google Fonts? Follow these instructions if you have permission to use the fonts:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.