Lark Brand Identity

A complete profile of Lark's visual system — colors, typography, components, and personality.

Quick Facts

Color Palette

• primary: #3F47E0
• accent: #3F47E0
• background: #FFFDFC
• textPrimary: #3D3D3D
• link: #0000EE

Typography

• primary: Inter — https://fonts.google.com/specimen/Inter
• heading: Georgia — https://fonts.google.com/specimen/Georgia

Visual Assets

• Logo:
• Favicon:
• Social card (og:image):

UI Components

• buttonPrimary: background=#3F47E0, textColor=#0000EE, borderRadius=4px, shadow=none
• buttonSecondary: background=#FFFFFF, textColor=#0000EE, borderRadius=5px, shadow=none

Brand Personality

Tone: modern · Energy: medium · Audience: developers and tech professionals

Lark Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

• Lark | AI Testing From Your Terminal
  • Image:
  • Source: https://uselark.ai/
• Lark | AI Testing From Your Terminal
  • Image:
  • Source: https://uselark.ai/
• Lark | AI Testing From Your Terminal
  • Image:
  • Source: https://uselark.ai/
• Lark | AI Testing From Your Terminal
  • Image:
  • Source: https://uselark.ai/
• Lark | AI Testing From Your Terminal
  • Image:
  • Source: https://uselark.ai/
• Pierce Brosnan: An old Lark ad and his subsequent exemplary promise not to smoke in films
  • Image:
  • Source: https://tobaccofree.org/brosnan1/

Working with these fonts

Not found on Google Fonts? Follow the instructions on gathering fonts as per the company’s guidelines, if you have permission to use the fonts.

Machine-Readable Profile

{
 "colorScheme": "light",
 "fonts": [
  {
   "family": "Inter",
   "role": "body"
  },
  {
   "family": "Fragment Mono",
   "role": "monospace"
  },
  {
   "family": "Georgia",
   "role": "heading"
  }
 ],
 "colors": {
  "primary": "#3F47E0",
  "accent": "#3F47E0",
  "background": "#FFFDFC",
  "textPrimary": "#3D3D3D",
  "link": "#0000EE"
 },
 "typography": {
  "fontFamilies": {
   "primary": "Inter",
   "heading": "Georgia"
  },
  "fontStacks": {
   "heading": [
    "Georgia",
    "sans-serif"
   ],
   "body": [
    "sans-serif"
   ],
   "paragraph": [
    "Inter",
    "sans-serif"
   ]
  },
  "fontSizes": {
   "h1": "56px",
   "h2": "40px",
   "body": "14px"
  }
 },
 "spacing": {
  "baseUnit": 4,
  "borderRadius": "0px"
 },
 "components": {
  "buttonPrimary": {
   "background": "#3F47E0",
   "textColor": "#0000EE",
   "borderRadius": "4px",
   "borderRadiusCorners": {
    "topLeft": "4px",
    "topRight": "4px",
    "bottomRight": "4px",
    "bottomLeft": "4px"
   },
   "shadow": "none"
  },
  "buttonSecondary": {
   "background": "#FFFFFF",
   "textColor": "#0000EE",
   "borderRadius": "5px",
   "borderRadiusCorners": {
    "topLeft": "5px",
    "topRight": "5px",
    "bottomRight": "5px",
    "bottomLeft": "5px"
   },
   "shadow": "none"
  }
 },
 "images": {
  "logo": "https://framerusercontent.com/images/Mx7eVOmYn2GEMP1CgzGcBs868Es.svg?width=452&height=139",
  "favicon": "https://framerusercontent.com/images/3fWxJgnKnIcRgRlTgE8wrghBq28.svg",
  "ogImage": "https://framerusercontent.com/images/0fXeXgBc4reRoSL1bQGnzZNyOQ.png",
  "logoHref": "./",
  "logoAlt": "logo"
 },
 "personality": {
  "tone": "modern",
  "energy": "medium",
  "targetAudience": "developers and tech professionals"
 },
 "designSystem": {
  "framework": "custom",
  "componentLibrary": ""
 }
}