Lapis Brand Identity

A complete profile of Lapis's visual system — colors, typography, components, and personality.

Quick Facts

Color Palette

• primary: #90A1B9
• secondary: #314158
• accent: #0F172B
• background: #F8F4EE
• textPrimary: #0F172B
• link: #0F172B

Typography

• primary: primaryFont — https://fonts.google.com/specimen/primaryFont
• heading: primaryFont — https://fonts.google.com/specimen/primaryFont

Visual Assets

• Logo:
• Favicon:
• Social card (og:image):

UI Components

• buttonPrimary: background=#0F172B, textColor=#FFFFFF, borderRadius=12px, shadow=none
• buttonSecondary: background=#F8FAFC, textColor=#314158, borderRadius=33554400px, shadow=none

Brand Personality

Tone: professional · Energy: medium · Audience: business professionals and marketers

Lapis Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

• Lapis | The Best Way to Create Professional Image Ads
  • Image:
  • Source: https://www.trylapis.com/
• Lapis | The Best Way to Create Professional Image Ads
  • Image:
  • Source: https://www.trylapis.com/
• Lapis | The Best Way to Create Professional Image Ads
  • Image:
  • Source: https://www.trylapis.com/
• Create & Launch Paid Ads with AI | Lapis
  • Image:
  • Source: https://www.trylapis.com/paid-ads
• Lapis | The Best Way to Create Professional Image Ads
  • Image:
  • Source: https://www.trylapis.com/

Working with these fonts

Not found on Google Fonts? Instructions to follow if you have permission to use the fonts:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS and copy out the matching @font-face declarations.

Machine-Readable Profile

{
  "colorScheme": "light",
  "fonts": [
    {
      "family": "primaryFont",
      "count": 74
    },
    {
      "family": "primaryFont Fallback",
      "count": 74
    },
    {
      "family": "system-ui",
      "count": 74
    },
    {
      "family": "sans-serif",
      "count": 74
    }
  ],
  "colors": {
    "primary": "#90A1B9",
    "secondary": "#314158",
    "accent": "#0F172B",
    "background": "#F8F4EE",
    "textPrimary": "#0F172B",
    "link": "#0F172B"
  },
  "typography": {
    "fontFamilies": {
      "primary": "primaryFont",
      "heading": "primaryFont"
    },
    "fontStacks": {
      "body": [
        "primaryFont",
        "primaryFont Fallback",
        "system-ui",
        "sans-serif"
      ],
      "heading": [
        "primaryFont",
        "primaryFont Fallback",
        "system-ui",
        "sans-serif"
      ],
      "paragraph": [
        "primaryFont",
        "primaryFont Fallback",
        "system-ui",
        "sans-serif"
      ]
    },
    "fontSizes": {
      "h1": "52px",
      "h2": "44px",
      "body": "19px"
    }
  },
  "spacing": {
    "baseUnit": 4,
    "borderRadius": "0px"
  },
  "components": {
    "buttonPrimary": {
      "background": "#0F172B",
      "textColor": "#FFFFFF",
      "borderRadius": "12px",
      "shadow": "none"
    },
    "buttonSecondary": {
      "background": "#F8FAFC",
      "textColor": "#314158",
      "borderRadius": "33554400px",
      "shadow": "none"
    }
  },
  "images": {
    "logo": "https://www.trylapis.com/_next/image?url=%2Flapis-logo-white.svg&w=256&q=75&dpl=dpl_xF1j1hSBGwbxAbj36enA52KtKNsS",
    "favicon": "https://www.trylapis.com/favicon-16x16.png",
    "ogImage": "https://www.trylapis.com/og-image.png"
  },
  "personality": {
    "tone": "professional",
    "energy": "medium",
    "targetAudience": "business professionals and marketers"
  }
}