Lapis Brand: Colors, Fonts, Logo & Visual Identity
Lapis Brand Identity
A complete profile of Lapis's visual system — colors, typography, components, and personality — extracted from https://www.trylapis.com/. Built for designers, agents, and AI tools.
Color Palette
Brand palette extracted from https://www.trylapis.com/.
primary
#90A1B9
rgb(144, 161, 185)
secondary
#314158
rgb(49, 65, 88)
accent
#0F172B
rgb(15, 23, 43)
background
#F8F4EE
rgb(248, 244, 238)
textPrimary
#0F172B
rgb(15, 23, 43)
link
#0F172B
rgb(15, 23, 43)
Typography
Each font links to its Google Fonts page where available.
primary
primaryFont
primaryFont Google Fonts →
heading
primaryFont
primaryFont Google Fonts →
primaryFont, primaryFont Fallback, system-ui, sans-serif
Visual Assets
Logo
Favicon
Social Card
UI Components
Live previews rendered using Lapis's actual button styles.
Button Primary
buttonPrimary
background#0F172BtextColor#FFFFFFborderRadius12pxshadownone
Button Secondary
buttonSecondary
background#F8FAFCtextColor#314158borderRadius33554400pxshadownone
Brand Personality
Tone: professional Energy: medium Audience: business professionals and marketers
Lapis Brand in the Wild
Real-world brand assets — ads, campaigns, and marketing materials.
Image: trylapis.com
Source: trylapis.com
Image: trylapis.com
Source: trylapis.com
Image: trylapis.com
Source: trylapis.com
Image: trylapis.com
Source: trylapis.com
Image: trylapis.com
Source: trylapis.com
Frequently Asked Questions
What is Lapis's primary brand color?
Lapis's primary brand color is #90A1B9. It anchors the visual identity across their website, product UI, and marketing materials.
What accent color does Lapis use?
Lapis uses #0F172B as an accent color, typically applied to interactive elements like links, buttons, and call-to-action emphasis.
What font does Lapis use?
Lapis uses primaryFont as the primary typeface across body and headings.
Does Lapis use a light or dark theme?
Lapis's primary site uses a light color scheme, with a background of #F8F4EE.
Where can I find Lapis's logo?
Lapis's logo is available directly on their site (https://www.trylapis.com/). The current logo URL is included in the machine-readable JSON profile linked above.
How was this brand profile generated?
This profile was extracted from https://www.trylapis.com/ using the Firecrawl branding extraction API, which inspects the live page's CSS, fonts, color tokens, and component styles. It is not affiliated with or endorsed by Lapis.
Methodology
Brand data on this page was extracted from https://www.trylapis.com/ on 2026-07-27 using the Firecrawl branding extraction API, which inspects each site's live CSS, font network requests, color tokens, and component styles. Brand-in-the-wild images were sourced via Google Image Search restricted to ad/webinar/report queries and link out to their original third-party publishers; we link to the source rather than re-hosting third-party content. This page is published by CharacterQuilt and is not affiliated with or endorsed by Lapis.
Machine-Readable Profile
Direct endpoints for agents, designers, and tooling. No login or auth required.