# Landed Brand Identity

A complete profile of **Landed**'s visual system — colors, typography, components, and personality.

## Quick Facts

| Field         | Value        |
|---------------|--------------|
| Primary       | #009B69     |
| Accent        | #009B69     |
| Body Font     | Archivo      |
| Heading Font  | PP Neue Montreal |

## Color Palette

- primary: #009B69
- accent: #009B69
- background: #FFFFFF
- textPrimary: #000000
- link: #0000EE

## Typography

- primary: Archivo — https://fonts.google.com/specimen/Archivo
- heading: PP Neue Montreal — https://fonts.google.com/specimen/PP+Neue+Montreal

## Visual Assets

- Favicon: 
- Social card (og:image):

## UI Components

- buttonPrimary: background=#009B69, textColor=#0000EE, borderRadius=999px, shadow=none

## Brand Personality

Tone: professional · Energy: medium · Audience: unknown

## Landed Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

- **Landed**  
  - Image:   
  - Source: [landed.com](https://landed.com)  
- **Landed x Southampton**  
  - Image:   
  - Source: [landed.com/southampton](https://landed.com/southampton)  
- **Landed x Southampton**  
  - Image:   
  - Source: [landed.com/southampton](https://landed.com/southampton)  
- **Landed**  
  - Image:   
  - Source: [landed.com/mission-and-history](https://landed.com/mission-and-history)  
- **Landed**  
  - Image:   
  - Source: [landed.com](https://landed.com)  
- **Landed**  
  - Image:   
  - Source: [landed.com/montage-health](https://landed.com/montage-health)

## Working with these fonts

Not found on Google Fonts? Instructions to follow if you have permission to use the fonts:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font".
3. Hard-reload the page and click around (pricing, blog, careers).
4. Right-click to download the file locally.
5. View the page's CSS and copy out the matching @font-face declarations.

Programmatic alternative: load with Playwright or Puppeteer, listen for response events whose Content-Type starts with font/.

## Machine-Readable Profile

```json
{
 "colorScheme": "light",
 "fonts": [
  {
   "family": "Archivo",
   "role": "body"
  },
  {
   "family": "PP Neue Montreal",
   "role": "heading"
  }
 ],
 "colors": {
  "primary": "#009B69",
  "accent": "#009B69",
  "background": "#FFFFFF",
  "textPrimary": "#000000",
  "link": "#0000EE"
 },
 "typography": {
  "fontFamilies": {
   "primary": "Archivo",
   "heading": "PP Neue Montreal"
  },
  "fontStacks": {
   "heading": [
    "sans-serif"
   ],
   "body": [
    "sans-serif"
   ],
   "paragraph": [
    "Archivo",
    "sans-serif"
   ]
  },
  "fontSizes": {
   "h1": "12px",
   "h2": "80px",
   "body": "16px"
  }
 },
 "spacing": {
  "baseUnit": 4,
  "borderRadius": "24px"
 },
 "components": {
  "buttonPrimary": {
   "background": "#009B69",
   "textColor": "#0000EE",
   "borderRadius": "999px",
   "borderRadiusCorners": {
    "topLeft": "999px",
    "topRight": "999px",
    "bottomRight": "999px",
    "bottomLeft": "999px"
   },
   "shadow": "none"
  }
 },
 "images": {
  "logo": null,
  "favicon": "https://framerusercontent.com/images/dy0MJUqzN46YEHkhALJzaOrnY.webp",
  "ogImage": "https://framerusercontent.com/images/P037pBqHwXE6nneqG5pEHwkzkKM.jpg"
 },
 "__llm_button_reasoning": {
  "primary": {
   "index": 0,
   "text": "Book a Call",
   "reasoning": "Button #0 is selected as the primary CTA because it uses a vibrant brand color (#009B69) and has action-oriented text ('Book a Call'). This aligns with typical primary CTA characteristics."
  },
  "secondary": {
   "index": -1,
   "text": "N/A",
   "reasoning": "Both buttons have the same background color (#009B69), which is not allowed for primary and secondary differentiation. Therefore, no valid secondary button exists."
  },
  "confidence": 0.95
 },
 "personality": {
  "tone": "professional",
  "energy": "medium",
  "targetAudience": "unknown"
 },
 "designSystem": {
  "framework": "custom",
  "componentLibrary": ""
 },
 "confidence": {
  "buttons": 0.95,
  "colors": 0.9,
  "overall": 0.925
 },
 "__llm_metadata": {
  "logoSelection": {
   "llmCalled": false,
   "llmSucceeded": false,
   "finalSource": "none"
  },
  "buttonClassification": {
   "llmCalled": true,
   "llmSucceeded": true
  }
 }
}
```