# Landed Brand Identity

A complete profile of **Landed**'s visual system — colors, typography, components, and personality.

## Quick Facts

| Field | Value |
|---|---|
| Primary | #009B69 |
| Accent | #009B69 |
| Body Font | Archivo |
| Heading Font | PP Neue Montreal |

## Color Palette

- primary: #009B69
- accent: #009B69
- background: #FFFFFF
- textPrimary: #000000
- link: #0000EE

## Typography

- primary: Archivo — [View Font](https://fonts.google.com/specimen/Archivo)
- heading: PP Neue Montreal — [View Font](https://fonts.google.com/specimen/PP+Neue+Montreal)

## Visual Assets

- Favicon: 
- Social card (og:image):

## UI Components

- buttonPrimary: background=#009B69, textColor=#0000EE, borderRadius=999px, shadow=none

## Brand Personality

Tone: professional · Energy: medium · Audience: unknown

## Landed Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

- **Landed**  
  - Image:   
  - Source: [landed.com](https://landed.com/)  
- **Landed x Southampton**  
  - Image:   
  - Source: [landed.com/southampton](https://landed.com/southampton)  
- **Landed x Southampton**  
  - Image:   
  - Source: [landed.com/southampton](https://landed.com/southampton)  
- **Landed**  
  - Image:   
  - Source: [landed.com/mission-and-history](https://landed.com/mission-and-history)  
- **Landed**  
  - Image:   
  - Source: [landed.com](https://landed.com/)  
- **Landed**  
  - Image:   
  - Source: [landed.com/montage-health](https://landed.com/montage-health)

## Working with these fonts

CharacterQuilt.com suggests this flow that can help:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.

Only do this if you have permission to use the brand assets.