Lancey Brand Identity

A complete profile of Lancey's visual system — colors, typography, components, and personality.

Quick Facts

Color Palette

• primary: #000000
• accent: #000000
• background: #FFFFFF
• textPrimary: #0A0A0A
• link: #000000

Typography

• primary: ui-sans-serif — https://fonts.google.com/specimen/ui-sans-serif
• heading: ui-sans-serif — https://fonts.google.com/specimen/ui-sans-serif

Visual Assets

• Favicon: https://www.lancey.ai/favicon.ico?favicon.a133b27c.ico
• Social card (og:image): https://lancey.ai/og-image.png

Brand Personality

Tone: professional · Energy: medium · Audience: unknown

Lancey Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

• Lancey - Every AI coding tool writes code. Lancey helps you decide what to write.
  • Image: https://lancey.ai/og-image.png
  • Source: https://lancey.ai/
• Lancey - Every AI coding tool writes code. Lancey helps you decide what to write.
  • Image: https://www.lancey.ai/images/gong.png
  • Source: https://lancey.ai/
• Lancey - Every AI coding tool writes code. Lancey helps you decide what to write.
  • Image: https://www.lancey.ai/logo_black.png
  • Source: https://lancey.ai/

Working with these fonts

Not found on Google Fonts? Follow this process if you have permission to use the fonts:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS and copy out the matching @font-face declarations.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.

Machine-Readable Profile

{
  "colorScheme": "light",
  "fonts": [
    {
      "family": "system-ui",
      "count": 4
    },
    {
      "family": "sans-serif",
      "count": 4
    },
    {
      "family": "Apple Color Emoji",
      "count": 4
    },
    {
      "family": "Segoe UI Emoji",
      "count": 4
    },
    {
      "family": "ui-sans-serif",
      "count": 3
    },
    {
      "family": "Segoe UI Symbol",
      "count": 3
    },
    {
      "family": "Noto Color Emoji",
      "count": 3
    },
    {
      "family": "Segoe UI",
      "count": 1
    },
    {
      "family": "Roboto",
      "count": 1
    },
    {
      "family": "Helvetica",
      "count": 1
    }
  ],
  "colors": {
    "primary": "#000000",
    "accent": "#000000",
    "background": "#FFFFFF",
    "textPrimary": "#0A0A0A",
    "link": "#000000"
  },
  "typography": {
    "fontFamilies": {
      "primary": "ui-sans-serif",
      "heading": "ui-sans-serif"
    },
    "fontStacks": {
      "body": [
        "ui-sans-serif",
        "system-ui",
        "sans-serif",
        "Apple Color Emoji",
        "Segoe UI Emoji",
        "Segoe UI Symbol",
        "Noto Color Emoji"
      ],
      "heading": [
        "ui-sans-serif",
        "system-ui",
        "sans-serif",
        "Apple Color Emoji",
        "Segoe UI Emoji",
        "Segoe UI Symbol",
        "Noto Color Emoji"
      ],
      "paragraph": [
        "ui-sans-serif",
        "system-ui",
        "sans-serif",
        "Apple Color Emoji",
        "Segoe UI Emoji",
        "Segoe UI Symbol",
        "Noto Color Emoji"
      ]
    },
    "fontSizes": {
      "h1": "16px",
      "h2": "14px",
      "body": "16px"
    }
  },
  "spacing": {
    "baseUnit": 8,
    "borderRadius": "4px"
  },
  "components": {},
  "images": {
    "logo": null,
    "favicon": "https://www.lancey.ai/favicon.ico?favicon.a133b27c.ico",
    "ogImage": "https://lancey.ai/og-image.png"
  },
  "personality": {
    "tone": "professional",
    "energy": "medium",
    "targetAudience": "unknown"
  },
  "designSystem": {
    "framework": "unknown",
    "componentLibrary": ""
  },
  "confidence": {
    "buttons": 0,
    "colors": 0,
    "overall": 0
  }
}