# Lancey Brand Identity

A complete profile of **Lancey**'s visual system — colors, typography, components, and personality — extracted from [https://lancey.ai](https://lancey.ai/). Built for designers, agents, and AI tools.

## Color Palette

Brand palette extracted from https://lancey.ai.

| Color        | Hex      | RGB                |
|--------------|----------|--------------------|
| primary      | #000000  | rgb(0, 0, 0)       |
| accent       | #000000  | rgb(0, 0, 0)       |
| background   | #FFFFFF  | rgb(255, 255, 255) |
| textPrimary  | #0A0A0A  | rgb(10, 10, 10)    |
| link         | #000000  | rgb(0, 0, 0)       |

## Typography

Each font links to its Google Fonts page where available.

| Type        | Name                   | Link |
|-------------|------------------------|------|
| primary     | ui-sans-serif          | [Google Fonts →](https://fonts.google.com/specimen/ui-sans-serif) |
| heading      | ui-sans-serif          | [Google Fonts →](https://fonts.google.com/specimen/ui-sans-serif) |

## Visual Assets

Favicon

Social Card

## Brand Personality

**Tone:** professional  **Energy:** medium  **Audience:** unknown

## Lancey Brand in the Wild

Real-world brand assets — ads, campaigns, and marketing materials.

Image: [lancey.ai](https://lancey.ai/og-image.png)

Source: [lancey.ai](https://lancey.ai/)

Image: [lancey.ai](https://www.lancey.ai/images/gong.png)

Source: [lancey.ai](https://lancey.ai/)

Image: [lancey.ai](https://www.lancey.ai/logo_black.png)

Source: [lancey.ai](https://lancey.ai/)

## Frequently Asked Questions

1. **What is Lancey's primary brand color?**  
   Lancey's primary brand color is #000000. It anchors the visual identity across their website, product UI, and marketing materials.

2. **What font does Lancey use?**  
   Lancey uses ui-sans-serif as the primary typeface across body and headings.

3. **Does Lancey use a light or dark theme?**  
   Lancey's primary site uses a light color scheme, with a background of #FFFFFF.

4. **How was this brand profile generated?**  
   This profile was extracted from https://lancey.ai using the Firecrawl branding extraction API, which inspects the live page's CSS, fonts, color tokens, and component styles. It is not affiliated with or endorsed by Lancey.

## Methodology

Brand data on this page was extracted from [https://lancey.ai](https://lancey.ai/) on 2026-07-27 using the [Firecrawl](https://firecrawl.dev/) branding extraction API, which inspects each site's live CSS, font network requests, color tokens, and component styles. Brand-in-the-wild images were sourced via Google Image Search restricted to ad/webinar/report queries and link out to their original third-party publishers; we link to the source rather than re-hosting third-party content.

This page is published by **CharacterQuilt** and is not affiliated with or endorsed by Lancey.

## Machine-Readable Profile

Direct endpoints for agents, designers, and tooling. No login or auth required.

```
{
  "colorScheme": "light",
  "fonts": [
    {
      "family": "system-ui",
      "count": 4
    },
    {
      "family": "sans-serif",
      "count": 4
    },
    {
      "family": "Apple Color Emoji",
      "count": 4
    },
    {
      "family": "Segoe UI Emoji",
      "count": 4
    },
    {
      "family": "ui-sans-serif",
      "count": 3
    },
    {
      "family": "Segoe UI Symbol",
      "count": 3
    },
    {
      "family": "Noto Color Emoji",
      "count": 3
    },
    {
      "family": "Segoe UI",
      "count": 1
    },
    {
      "family": "Roboto",
      "count": 1
    },
    {
      "family": "Helvetica",
      "count": 1
    }
  ],
  "colors": {
    "primary": "#000000",
    "accent": "#000000",
    "background": "#FFFFFF",
    "textPrimary": "#0A0A0A",
    "link": "#000000"
  },
  "typography": {
    "fontFamilies": {
      "primary": "ui-sans-serif",
      "heading": "ui-sans-serif"
    },
    "fontStacks": {
      "body": [
        "ui-sans-serif",
        "system-ui",
        "sans-serif",
        "Apple Color Emoji",
        "Segoe UI Emoji",
        "Segoe UI Symbol",
        "Noto Color Emoji"
      ],
      "heading": [
        "ui-sans-serif",
        "system-ui",
        "sans-serif",
        "Apple Color Emoji",
        "Segoe UI Emoji",
        "Segoe UI Symbol",
        "Noto Color Emoji"
      ],
      "paragraph": [
        "ui-sans-serif",
        "system-ui",
        "sans-serif",
        "Apple Color Emoji",
        "Segoe UI Emoji",
        "Segoe UI Symbol",
        "Noto Color Emoji"
      ]
    },
    "fontSizes": {
      "h1": "16px",
      "h2": "14px",
      "body": "16px"
    }
  },
  "spacing": {
    "baseUnit": 8,
    "borderRadius": "4px"
  },
  "components": {},
  "images": {
    "logo": null,
    "favicon": "https://www.lancey.ai/favicon.ico?favicon.a133b27c.ico",
    "ogImage": "https://lancey.ai/og-image.png"
  },
  "personality": {
    "tone": "professional",
    "energy": "medium",
    "targetAudience": "unknown"
  },
  "designSystem": {
    "framework": "unknown",
    "componentLibrary": ""
  },
  "confidence": {
    "buttons": 0,
    "colors": 0,
    "overall": 0
  }
}
```