# LanceDB Brand Identity

A complete profile of **LanceDB**'s visual system — colors, typography, components, and personality.

## Quick Facts

| Field        | Value     |
|--------------|-----------|
| Primary      | #FF734A   |
| Accent       | #FF734A   |
| Body Font    | Aeonik Pro |
| Heading Font  | Aeonik     |

## Color Palette

- primary: #FF734A
- secondary: #847770
- accent: #FF734A
- background: #171513
- textPrimary: #171513
- link: #AD9E95

## Typography

- primary: Aeonik Pro — https://fonts.google.com/specimen/Aeonik+Pro
- heading: Aeonik — https://fonts.google.com/specimen/Aeonik

## Visual Assets

- Logo: 
- Favicon: 
- Social card (og:image):

## UI Components

- buttonPrimary: background=#FF734A, textColor=#171513, borderColor=#FF734A, borderRadius=4px, shadow=none

## Brand Personality

Tone: modern · Energy: medium · Audience: tech professionals and businesses interested in AI and data solutions

## LanceDB Brand in the Wild

- **Chunking Techniques with Langchain and LlamaIndex**  
  - Image:   
  - Source: [Link](https://www.lancedb.com/blog/chunking-techniques-with-langchain-and-llamaindex)  
- **Columnar File Readers in Depth: Repetition & Definition Levels**  
  - Image:   
  - Source: [Link](https://www.lancedb.com/blog/columnar-file-readers-in-depth-repetition-definition-levels)  
- **Evaluate RAG Accuracy: Q&A Evals**  
  - Image:   
  - Source: [Link](https://www.lancedb.com/blog/rag-isnt-one-size-fits-all)  
- **LanceDB Blog | AI-Native Multimodal Lakehouse**  
  - Image:   
  - Source: [Link](https://www.lancedb.com/blog?04617ae7_page=10)  
- **LanceDB WikiSearch: Native Full-Text Search on 41M Wikipedia Docs**  
  - Image:   
  - Source: [Link](https://www.lancedb.com/blog/feature-full-text-search)  
- **Community**  
  - Image:   
  - Source: [Link](https://www.lancedb.com/category/community?1d83133a_page=2)

## Working with these fonts

Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:

CharacterQuilt.com suggests this flow that can help:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.

Programmatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.

## Machine-Readable Profile

```json
{
 "colorScheme": "dark",
 "fonts": [
  {
   "family": "Aeonik Pro",
   "role": "body"
  },
  {
   "family": "Aeonik",
   "role": "heading"
  },
  {
   "family": "Aeonik Fono",
   "role": "unknown"
  }
 ],
 "colors": {
  "primary": "#FF734A",
  "secondary": "#847770",
  "accent": "#FF734A",
  "background": "#171513",
  "textPrimary": "#171513",
  "link": "#AD9E95"
 },
 "typography": {
  "fontFamilies": {
   "primary": "Aeonik Pro",
   "heading": "Aeonik"
  },
  "fontStacks": {
   "heading": [
    "Aeonik",
    "Arial",
    "sans-serif"
   ],
   "body": [
    "Aeonik Pro",
    "Arial",
    "sans-serif"
   ],
   "paragraph": [
    "Aeonik Pro",
    "Arial",
    "sans-serif"
   ]
  },
  "fontSizes": {
   "h1": "62px",
   "h2": "48px",
   "body": "20px"
  }
 },
 "spacing": {
  "baseUnit": 4,
  "borderRadius": "8px"
 },
 "components": {
  "buttonPrimary": {
   "background": "#FF734A",
   "textColor": "#171513",
   "borderColor": "#FF734A",
   "borderRadius": "4px",
   "borderRadiusCorners": {
    "topLeft": "4px",
    "topRight": "4px",
    "bottomRight": "4px",
    "bottomLeft": "4px"
   },
   "shadow": "none"
  }
 },
 "images": {
  "logo": "https://cdn.prod.website-files.com/69a866b324926425eccc4cf5/69ab0db86188576e86d098f7_89e64c892e91417e1a9ff9ecbda3545f_lanceDB_logo.svg",
  "favicon": "https://cdn.prod.website-files.com/69a866b324926425eccc4cf5/69c700cb571abab4370103ac_favicon-32x32.png",
  "ogImage": "https://cdn.prod.website-files.com/69a866b324926425eccc4cf5/69cd303f51b804e86e0d598a_og-image%20-%20home%20%26%20generic.webp"
 },
 "__llm_logo_reasoning": {
  "selectedIndex": 4,
  "reasoning": "Logo rejected: Red flags detected (menu word). Selected #0 because it is visible, located in the header, links to the homepage, and matches the brand name 'LanceDB'.",
  "confidence": 0.95,
  "rejected": true,
  "source": "llm"
 },
 "__llm_button_reasoning": {
  "primary": {
   "index": 1,
   "text": "Get Started",
   "reasoning": "The 'Get Started' button is the primary CTA due to its action-oriented text and vibrant brand color (#FF734A), which is consistent with typical primary CTA characteristics."
  },
  "secondary": {
   "index": 0,
   "text": "Contact Sales",
   "reasoning": "The 'Contact Sales' button serves as a secondary action, sharing the same vibrant color but offering a different action, which is common for secondary CTAs when no other color options are available."
  },
  "confidence": 0.9
 },
 "personality": {
  "tone": "modern",
  "energy": "medium",
  "targetAudience": "tech professionals and businesses interested in AI and data solutions"
 },
 "designSystem": {
  "framework": "custom",
  "componentLibrary": ""
 },
 "confidence": {
  "buttons": 0.9,
  "colors": 0.9,
  "overall": 0.9
 },
 "__llm_metadata": {
  "logoSelection": {
   "llmCalled": true,
   "llmSucceeded": true,
   "finalSource": "llm",
   "rawLogoSelection": {
    "selectedLogoIndex": 0,
    "selectedLogoReasoning": "Selected #0 because it is visible, located in the header, links to the homepage, and matches the brand name 'LanceDB'.",
    "confidence": 0.95
   }
  },
  "buttonClassification": {
   "llmCalled": true,
   "llmSucceeded": true
  }
 }
}
```