# LanceDB Brand Identity

A complete profile of **LanceDB**'s visual system — colors, typography, components, and personality — extracted from https://lancedb.com. Built for designers, agents, and AI tools.

- Page: https://characterquilt.com/branding/lancedb
- Machine-readable JSON: https://characterquilt.com/branding/lancedb.json
- Per-page llms.txt: https://characterquilt.com/branding/lancedb/llms.txt

## Quick Facts

| Field | Value |
|---|---|
| Primary | #FF734A |
| Accent | #FF734A |
| Body Font | Aeonik Pro |
| Heading Font | Aeonik |

## Color Palette

- primary: #FF734A
- secondary: #847770
- accent: #FF734A
- background: #171513
- textPrimary: #171513
- link: #AD9E95

## Typography

- primary: Aeonik Pro — https://fonts.google.com/specimen/Aeonik+Pro
- heading: Aeonik — https://fonts.google.com/specimen/Aeonik

## Visual Assets

- Logo: 
- Favicon: 
- Social card (og:image):

## UI Components

- buttonPrimary: background=#FF734A, textColor=#171513, borderColor=#FF734A, borderRadius=4px, shadow=none

## Brand Personality

Tone: modern · Energy: medium · Audience: tech professionals and businesses interested in AI and data solutions

## LanceDB Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

- **Chunking Techniques with Langchain and LlamaIndex**  
  - Image:   
  - Source: [Link](https://www.lancedb.com/blog/chunking-techniques-with-langchain-and-llamaindex)  
- **Columnar File Readers in Depth: Repetition & Definition Levels**  
  - Image:   
  - Source: [Link](https://www.lancedb.com/blog/columnar-file-readers-in-depth-repetition-definition-levels)  
- **Evaluate RAG Accuracy: Q&A Evals**  
  - Image:   
  - Source: [Link](https://www.lancedb.com/blog/rag-isnt-one-size-fits-all)  
- **LanceDB Blog | AI-Native Multimodal Lakehouse**  
  - Image:   
  - Source: [Link](https://www.lancedb.com/blog?04617ae7_page=10)  
- **LanceDB WikiSearch: Native Full-Text Search on 41M Wikipedia Docs**  
  - Image:   
  - Source: [Link](https://www.lancedb.com/blog/feature-full-text-search)  
- **Community**  
  - Image:   
  - Source: [Link](https://www.lancedb.com/category/community?1d83133a_page=2)

## Working with these fonts

Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:

CharacterQuilt.com suggests this flow that can help:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.

Programmatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.

## Machine-Readable Profile

```json
{
  "colorScheme": "dark",
  "fonts": [
    {
      "family": "Aeonik Pro",
      "role": "body"
    },
    {
      "family": "Aeonik",
      "role": "heading"
    },
    {
      "family": "Aeonik Fono",
      "role": "unknown"
    }
  ],
  "colors": {
    "primary": "#FF734A",
    "secondary": "#847770",
    "accent": "#FF734A",
    "background": "#171513",
    "textPrimary": "#171513",
    "link": "#AD9E95"
  },
  "typography": {
    "fontFamilies": {
      "primary": "Aeonik Pro",
      "heading": "Aeonik"
    },
    "fontStacks": {
      "heading": [
        "Aeonik",
        "Arial",
        "sans-serif"
      ],
      "body": [
        "Aeonik Pro",
        "Arial",
        "sans-serif"
      ],
      "paragraph": [
        "Aeonik Pro",
        "Arial",
        "sans-serif"
      ]
    },
    "fontSizes": {
      "h1": "62px",
      "h2": "48px",
      "body": "20px"
    }
  },
  "spacing": {
    "baseUnit": 4,
    "borderRadius": "8px"
  },
  "components": {
    "buttonPrimary": {
      "background": "#FF734A",
      "textColor": "#171513",
      "borderColor": "#FF734A",
      "borderRadius": "4px",
      "borderRadiusCorners": {
        "topLeft": "4px",
        "topRight": "4px",
        "bottomRight": "4px",
        "bottomLeft": "4px"
      },
      "shadow": "none"
    }
  },
  "images": {
    "logo": "https://cdn.prod.website-files.com/69a866b324926425eccc4cf5/69ab0db86188576e86d098f7_89e64c892e91417e1a9ff9ecbda3545f_lanceDB_logo.svg",
    "favicon": "https://cdn.prod.website-files.com/69a866b324926425eccc4cf5/69c700cb571abab4370103ac_favicon-32x32.png",
    "ogImage": "https://cdn.prod.website-files.com/69a866b324926425eccc4cf5/69cd303f51b804e86e0d598a_og-image%20-%20home%20%26%20generic.webp"
  },
  "__llm_logo_reasoning": {
    "selectedIndex": 4,
    "reasoning": "Logo rejected: Red flags detected (menu word). Selected #0 because it is visible, located in the header, links to the homepage, and matches the brand name 'LanceDB'.",
    "confidence": 0.95,
    "rejected": true,
    "source": "llm"
  },
  "__llm_button_reasoning": {
    "primary": {
      "index": 1,
      "text": "Get Started",
      "reasoning": "The 'Get Started' button is the primary CTA due to its action-oriented text and vibrant brand color (#FF734A), which is consistent with typical primary CTA characteristics."
    },
    "secondary": {
      "index": 0,
      "text": "Contact Sales",
      "reasoning": "The 'Contact Sales' button serves as a secondary action, sharing the same vibrant color but offering a different action, which is common for secondary CTAs when no other color options are available."
    },
    "confidence": 0.9
  },
  "personality": {
    "tone": "modern",
    "energy": "medium",
    "targetAudience": "tech professionals and businesses interested in AI and data solutions"
  },
  "designSystem": {
    "framework": "custom",
    "componentLibrary": ""
  },
  "confidence": {
    "buttons": 0.9,
    "colors": 0.9,
    "overall": 0.9
  },
  "__llm_metadata": {
    "logoSelection": {
      "llmCalled": true,
      "llmSucceeded": true,
      "finalSource": "llm",
      "rawLogoSelection": {
        "selectedLogoIndex": 0,
        "selectedLogoReasoning": "Selected #0 because it is visible, located in the header, links to the homepage, and matches the brand name 'LanceDB'.",
        "confidence": 0.95
      }
    },
    "buttonClassification": {
      "llmCalled": true,
      "llmSucceeded": true
    }
  }
}
```