# Lamin Brand Identity

A complete profile of **Lamin**'s visual system — colors, typography, components, and personality.

## Quick Facts

| Field  | Value            |
|--------|------------------|
| Primary| #059669          |
| Accent | #4B5563          |
| Body Font| Inter          |
| Heading Font| Inter       |

## Color Palette

- primary: #059669
- secondary: #7A808D
- accent: #4B5563
- background: #FFFFFF
- textPrimary: #000000
- link: #4B5563

## Typography

- primary: Inter — https://fonts.google.com/specimen/Inter
- heading: Inter — https://fonts.google.com/specimen/Inter

## Visual Assets

- Logo: https://lamin.ai/logo.svg
- Favicon: https://lamin.ai/logo.svg
- Social card (og:image): /lamin-og-image.png

## UI Components

- buttonPrimary: background=#FFFFFF, textColor=#000000, borderColor=#E2E8F0, borderRadius=9999px, shadow=rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0.1) 0px 1px 3px 0px, rgba(0, 0, 0, 0.1) 0px 1px 2px -1px
- buttonSecondary: background=transparent, textColor=#FFFFFF, borderColor=#C1E5DA, borderRadius=16px, shadow=rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(16, 185, 129, 0.3) 0px 10px 15px -3px, rgba(16, 185, 129, 0.3) 0px 4px 6px -4px

## Brand Personality

Tone: modern · Energy: medium · Audience: tech-savvy professionals

## Lamin Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

- **Use cases**
  - Image: https://lamin-site-assets.s3.amazonaws.com/.lamindb/EipjRb5WGhcyOVWb0000.png
  - Source: https://lamin.ai/use-cases
- **Nextflow — Lamin Docs**
  - Image: https://docs.lamin.ai/_images/nf_core_scrnaseq_diagram.png
  - Source: https://docs.lamin.ai/nextflow
- **lamindb.Storage — Lamin Docs**
  - Image: https://lamin-site-assets.s3.amazonaws.com/.lamindb/ze8hkgVxVptSSZEU0000.png
  - Source: https://docs.lamin.ai/lamindb.storage
- **nbproject: Manage Jupyter notebooks — Lamin Blog**
  - Image: https://lamin-site-assets.s3.amazonaws.com/.lamindb/hx9TkXgXGMt5hC02sTet.png
  - Source: https://blog.lamin.ai/nbproject
- **Interactive visualization using Vitessce — Lamin Docs**
  - Image: https://lamin-site-assets.s3.amazonaws.com/.lamindb/0AMvLfVX9VXVbhUf0000.png
  - Source: https://docs.lamin.ai/spatial2

## Working with these fonts

Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:

CharacterQuilt.com suggests this flow that can help:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.

Programmatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.

## Machine-Readable Profile

```json
{
 "colorScheme": "light",
 "fonts": [
 { 
 "family": "Inter",
 "role": "body"
 }
 ],
 "colors": {
 "primary": "#059669",
 "secondary": "#7A808D",
 "accent": "#4B5563",
 "background": "#FFFFFF",
 "textPrimary": "#000000",
 "link": "#4B5563"
 },
 "typography": {
 "fontFamilies": {
 "primary": "Inter",
 "heading": "Inter"
 },
 "fontStacks": {
 "heading": [
 "Inter",
 "ui-sans-serif",
 "system-ui",
 "-apple-system",
 "BlinkMacSystemFont",
 "Segoe UI",
 "Roboto",
 "Helvetica Neue",
 "Arial",
 "Noto Sans",
 "sans-serif",
 "Apple Color Emoji",
 "Segoe UI Emoji",
 "Segoe UI Symbol",
 "Noto Color Emoji"
 ],
 "body": [
 "Inter",
 "ui-sans-serif",
 "system-ui",
 "-apple-system",
 "BlinkMacSystemFont",
 "Segoe UI",
 "Roboto",
 "Helvetica Neue",
 "Arial",
 "Noto Sans",
 "sans-serif",
 "Apple Color Emoji",
 "Segoe UI Emoji",
 "Segoe UI Symbol",
 "Noto Color Emoji"
 ],
 "paragraph": [
 "Inter",
 "ui-sans-serif",
 "system-ui",
 "-apple-system",
 "BlinkMacSystemFont",
 "Segoe UI",
 "Roboto",
 "Helvetica Neue",
 "Arial",
 "Noto Sans",
 "sans-serif",
 "Apple Color Emoji",
 "Segoe UI Emoji",
 "Segoe UI Symbol",
 "Noto Color Emoji"
 ]
 },
 "fontSizes": {
 "h1": "72px",
 "h2": "30px",
 "body": "18px"
 }
 },
 "spacing": {
 "baseUnit": 4,
 "borderRadius": "6px"
 },
 "components": {
 "buttonPrimary": {
 "background": "#FFFFFF",
 "textColor": "#000000",
 "borderColor": "#E2E8F0",
 "borderRadius": "9999px",
 "borderRadiusCorners": {
 "topLeft": "9999px",
 "topRight": "9999px",
 "bottomRight": "9999px",
 "bottomLeft": "9999px"
 },
 "shadow": "rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0.1) 0px 1px 3px 0px, rgba(0, 0, 0, 0.1) 0px 1px 2px -1px"
 },
 "buttonSecondary": {
 "background": "transparent",
 "textColor": "#FFFFFF",
 "borderColor": "#C1E5DA",
 "borderRadius": "16px",
 "borderRadiusCorners": {
 "topLeft": "16px",
 "topRight": "16px",
 "bottomRight": "16px",
 "bottomLeft": "16px"
 },
 "shadow": "rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(16, 185, 129, 0.3) 0px 10px 15px -3px, rgba(16, 185, 129, 0.3) 0px 4px 6px -4px"
 }
 },
 "images": {
 "logo": "https://lamin.ai/logo.svg",
 "favicon": "https://lamin.ai/logo.svg",
 "ogImage": "/lamin-og-image.png",
 "logoHref": "/",
 "logoAlt": "Lamin logo"
 },
 "__llm_logo_reasoning": {
 "selectedIndex": 0,
 "reasoning": "Selected #0 because it is visible, located in the header, matches the brand name 'Lamin', and links to the homepage.",
 "confidence": 0.95,
 "source": "llm"
 },
 "__llm_button_reasoning": {
 "primary": {
 "index": 2,
 "text": "Quickstart",
 "reasoning": "Button #2 has a distinct background color (#FFFFFF) and action-oriented text 'Quickstart', making it a suitable primary CTA."
 },
 "secondary": {
 "index": 0,
 "text": "Quick start",
 "reasoning": "Button #0 has a transparent background and less prominent text, making it a suitable secondary CTA."
 },
 "confidence": 0.9
 },
 "personality": {
 "tone": "modern",
 "energy": "medium",
 "targetAudience": "tech-savvy professionals"
 },
 "designSystem": {
 "framework": "tailwind",
 "componentLibrary": ""
 },
 "confidence": {
 "buttons": 0.9,
 "colors": 0.9,
 "overall": 0.9
 },
 "__llm_metadata": {
 "logoSelection": {
 "llmCalled": true,
 "llmSucceeded": true,
 "finalSource": "llm",
 "rawLogoSelection": {
 "selectedLogoIndex": 0,
 "selectedLogoReasoning": "Selected #0 because it is visible, located in the header, matches the brand name 'Lamin', and links to the homepage.",
 "confidence": 0.95
 }
 },
 "buttonClassification": {
 "llmCalled": true,
 "llmSucceeded": true
 }
 }
}
```