Lamar Health Brand Identity

A complete profile of Lamar Health's visual system — colors, typography, components, and personality.

Quick Facts

Color Palette

• primary: #687794
• secondary: #BFD0F5
• accent: #FFC35E
• background: #F8FAF9
• textPrimary: #1A315D
• link: #1A315D

Typography

• primary: Uncut Sans — https://fonts.google.com/specimen/Uncut+Sans
• heading: DM Sans — https://fonts.google.com/specimen/DM+Sans

Visual Assets

• Logo:
• Favicon:

UI Components

• input: background=#FFFFFF, textColor=#1A315D, borderColor=#F0EFFD, borderRadius=800px, shadow=none

• buttonPrimary: background=#FFC35E, textColor=#244C3E, borderRadius=200px, shadow=none

• buttonSecondary: background=#EDEDFB, textColor=#1A315D, borderRadius=200px, shadow=none

Brand Personality

Tone: professional · Energy: medium · Audience: healthcare professionals

Lamar Health Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

• DoPriorAuth-About
  • Image:
  • Source: https://www.lamarhealth.com/company/about
• For Life Science Companies
  • Image:
  • Source: https://www.lamarhealth.com/product/for-life-science-companies
• Verywell - Webflow HTML Website Template
  • Image:
  • Source: https://www.lamarhealth.com/company/contact
• Verywell - Webflow HTML Website Template
  • Image:
  • Source: https://www.lamarhealth.com/company/careers
• Lamar Health News & Insights
  • Image:
  • Source: https://www.lamarhealth.com/product/news-insights
• DoPriorAuth
  • Image:
  • Source: https://www.lamarhealth.com/old-home-2

Working with these fonts

Not found on Google Fonts? If you have permission to use the fonts, follow this flow to help:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers) to load specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS and copy out the matching @font-face declarations.

Programmatic alternative: load the URL with Playwright or Puppeteer and write the body to disk.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed.

Machine-Readable Profile

{
  "colorScheme": "light",
  "fonts": [
    {
      "family": "Uncut Sans",
      "role": "body"
    },
    {
      "family": "DM Sans",
      "role": "heading"
    }
  ],
  "colors": {
    "primary": "#687794",
    "secondary": "#BFD0F5",
    "accent": "#FFC35E",
    "background": "#F8FAF9",
    "textPrimary": "#1A315D",
    "link": "#1A315D"
  },
  "typography": {
    "fontFamilies": {
      "primary": "Uncut Sans",
      "heading": "DM Sans"
    },
    "fontStacks": {
      "heading": [
        "DM Sans",
        "sans-serif"
      ],
      "body": [
        "Uncut Sans",
        "sans-serif"
      ],
      "paragraph": [
        "Uncut Sans",
        "sans-serif"
      ]
    },
    "fontSizes": {
      "h1": "64px",
      "h2": "56px",
      "body": "24px"
    }
  },
  "spacing": {
    "baseUnit": 4,
    "borderRadius": "12px"
  },
  "components": {
    "input": {
      "background": "#FFFFFF",
      "textColor": "#1A315D",
      "borderColor": "#F0EFFD",
      "borderRadius": "800px",
      "shadow": "none"
    },
    "buttonPrimary": {
      "background": "#FFC35E",
      "textColor": "#244C3E",
      "borderRadius": "200px",
      "shadow": "none"
    },
    "buttonSecondary": {
      "background": "#EDEDFB",
      "textColor": "#1A315D",
      "borderRadius": "200px",
      "shadow": "none"
    }
  },
  "images": {
    "logo": "https://cdn.prod.website-files.com/64d981abd2b59f920792d390/67ae30c47c1db552c3e1c7e1_LH%20logo.avif",
    "favicon": "https://cdn.prod.website-files.com/64d981abd2b59f920792d390/67e34406a564b675fc3710cf_Artboard%201.png",
    "ogImage": null,
    "logoHref": "/",
    "logoAlt": "logo Lamar Health"
  },
  "personality": {
    "tone": "professional",
    "energy": "medium",
    "targetAudience": "healthcare professionals"
  },
  "designSystem": {
    "framework": "custom",
    "componentLibrary": ""
  },
  "confidence": {
    "buttons": 0.95,
    "colors": 0.9,
    "overall": 0.925
  }
}