# Lamar Health Brand Identity

A complete profile of **Lamar Health**'s visual system — colors, typography, components, and personality — extracted from [http://www.lamarhealth.com](http://www.lamarhealth.com/). Built for designers, agents, and AI tools.

## Color Palette

Brand palette extracted from http://www.lamarhealth.com.

- **primary**  
  `#687794`  
  `rgb(104, 119, 148)`  
- **secondary**  
  `#BFD0F5`  
  `rgb(191, 208, 245)`  
- **accent**  
  `#FFC35E`  
  `rgb(255, 195, 94)`  
- **background**  
  `#F8FAF9`  
  `rgb(248, 250, 249)`  
- **textPrimary**  
  `#1A315D`  
  `rgb(26, 49, 93)`  
- **link**  
  `#1A315D`  
  `rgb(26, 49, 93)`

## Typography

Each font links to its Google Fonts page where available.

- **primary**  
  Uncut Sans  
  [Uncut Sans Google Fonts →](https://fonts.google.com/specimen/Uncut+Sans)  
- **heading**  
  DM Sans  
  [DM Sans Google Fonts →](https://fonts.google.com/specimen/DM+Sans)  
  DM Sans, sans-serif

## Visual Assets

Logo

Favicon

## UI Components

Live previews rendered using Lamar Health's actual button styles.

- **Input**  
  - background: `#FFFFFF`  
  - textColor: `#1A315D`  
  - borderColor: `#F0EFFD`  
  - borderRadius: `800px`  
  - shadow: `none`

- **Button Primary**  
  - background: `#FFC35E`  
  - textColor: `#244C3E`  
  - borderRadius: `200px`  
  - shadow: `none`

- **Button Secondary**  
  - background: `#EDEDFB`  
  - textColor: `#1A315D`  
  - borderRadius: `200px`  
  - shadow: `none`

## Brand Personality

- **Tone:** professional  
- **Energy:** medium  
- **Audience:** healthcare professionals

## Lamar Health Brand in the Wild

Source: [lamarhealth.com](https://www.lamarhealth.com/company/about)

Source: [lamarhealth.com](https://www.lamarhealth.com/product/for-life-science-companies)

Source: [lamarhealth.com](https://www.lamarhealth.com/company/contact)

Source: [lamarhealth.com](https://www.lamarhealth.com/company/careers)

Source: [lamarhealth.com](https://www.lamarhealth.com/product/news-insights)

Source: [lamarhealth.com](https://www.lamarhealth.com/old-home-2)

## Frequently Asked Questions

- **What is Lamar Health's primary brand color?**  
  Lamar Health's primary brand color is `#687794`. It anchors the visual identity across their website, product UI, and marketing materials.

- **What accent color does Lamar Health use?**  
  Lamar Health uses `#FFC35E` as an accent color, typically applied to interactive elements like links, buttons, and call-to-action emphasis.

- **What font does Lamar Health use?**  
  Lamar Health uses Uncut Sans for body text and DM Sans for headings. Fonts were detected on http://www.lamarhealth.com as part of their live design system.

- **Does Lamar Health use a light or dark theme?**  
  Lamar Health's primary site uses a light color scheme, with a background of `#F8FAF9`.

- **Where can I find Lamar Health's logo?**  
  Lamar Health's logo is available directly on their site (http://www.lamarhealth.com). The current logo URL is included in the machine-readable JSON profile linked above.

- **How was this brand profile generated?**  
  This profile was extracted from http://www.lamarhealth.com using the Firecrawl branding extraction API, which inspects the live page's CSS, fonts, color tokens, and component styles. It is not affiliated with or endorsed by Lamar Health.

## Methodology

Brand data on this page was extracted from [http://www.lamarhealth.com](http://www.lamarhealth.com/) on 2026-07-27 using the [Firecrawl](https://firecrawl.dev/) branding extraction API, which inspects each site's live CSS, font network requests, color tokens, and component styles. Brand-in-the-wild images were sourced via Google Image Search restricted to ad/webinar/report queries and link out to their original third-party publishers; we link to the source rather than re-hosting third-party content. This page is published by **CharacterQuilt** and is not affiliated with or endorsed by Lamar Health.