Laguna Brand: Colors, Fonts, Logo & Visual Identity

Laguna Brand Identity

A complete profile of Laguna's visual system — colors, typography, components, and personality — extracted from https://withlaguna.com. Built for designers, agents, and AI tools.

Color Palette

Brand palette extracted from https://withlaguna.com.

Color	Hex Code	RGB Values
Primary	#8995A9	rgb(137, 149, 169)
Secondary	#09757A	rgb(9, 117, 122)
Accent	#FFFF00	rgb(255, 255, 0)
Background	#000000	rgb(0, 0, 0)
Text	#000000	rgb(0, 0, 0)
Link	#FFFF00	rgb(255, 255, 0)

Typography

Each font links to its Google Fonts page where available.

Role	Font	Link
Body	Source Sans Pro	Google Fonts →
Heading	Playfair Display	Google Fonts →

Visual Assets

UI Components

Live previews rendered using Laguna's actual button styles.

Input

Property	Value
Background	transparent
Text Color	#ABABAB
Border Color	#FFFFFF
Border Radius	4px
Shadow	none

Button Primary

Property	Value
Background	#FFFFFF
Text Color	#000000
Border Color	#8995A9
Border Radius	4px
Shadow	none

Brand Personality

Tone: modern
Energy: medium
Audience: tech-savvy individuals

Laguna Brand in the Wild

Image: i.ebayimg.com
Source: ebay.com

Image: creativefabrica.com
Source: creativefabrica.com

Image: cdn.abcotvs.com
Source: abc7.com

Image: creativefabrica.com
Source: creativefabrica.com

Image: deib16pf1gezr.cloudfront.net
Source: dxglobal.com

Image: image.isu.pub
Source: issuu.com

Frequently Asked Questions

What is Laguna's primary brand color?
Laguna's primary brand color is #8995A9. It anchors the visual identity across their website, product UI, and marketing materials.

What accent color does Laguna use?
Laguna uses #FFFF00 as an accent color, typically applied to interactive elements like links, buttons, and call-to-action emphasis.

What font does Laguna use?
Laguna uses Source Sans Pro for body text and Playfair Display for headings. Fonts were detected on https://withlaguna.com as part of their live design system.

Does Laguna use a light or dark theme?
Laguna's primary site uses a light color scheme, with a background of #000000.

How was this brand profile generated?
This profile was extracted from https://withlaguna.com using the Firecrawl branding extraction API, which inspects the live page's CSS, fonts, color tokens, and component styles. It is not affiliated with or endorsed by Laguna.

Methodology

Brand data on this page was extracted from https://withlaguna.com on 2026-07-27 using the Firecrawl branding extraction API, which inspects each site's live CSS, font network requests, color tokens, and component styles. Brand-in-the-wild images were sourced via Google Image Search restricted to ad/webinar/report queries and link out to their original third-party publishers; we link to the source rather than re-hosting third-party content. This page is published by CharacterQuilt and is not affiliated with or endorsed by Laguna.

Machine-Readable Profile

{
  "colorScheme": "light",
  "fonts": [
    {
      "family": "Source Sans Pro",
      "role": "body"
    },
    {
      "family": "Playfair Display",
      "role": "heading"
    },
    {
      "family": "GD Sherpa",
      "role": "unknown"
    }
  ],
  "colors": {
    "primary": "#8995A9",
    "secondary": "#09757A",
    "accent": "#FFFF00",
    "background": "#000000",
    "textPrimary": "#000000",
    "link": "#FFFF00"
  },
  "typography": {
    "fontFamilies": {
      "primary": "Source Sans Pro",
      "heading": "Playfair Display"
    },
    "fontStacks": {
      "heading": [
        "Playfair Display",
        "Georgia",
        "serif"
      ],
      "body": [
        "Times New Roman"
      ],
      "paragraph": [
        "Source Sans Pro",
        "arial",
        "sans-serif"
      ]
    },
    "fontSizes": {
      "h1": "64px",
      "h2": "48px",
      "body": "18px"
    }
  },
  "spacing": {
    "baseUnit": 4,
    "borderRadius": "4px"
  },
  "components": {
    "input": {
      "background": "transparent",
      "textColor": "#ABABAB",
      "borderColor": "#FFFFFF",
      "borderRadius": "4px",
      "borderRadiusCorners": {
        "topLeft": "4px",
        "topRight": "4px",
        "bottomRight": "4px",
        "bottomLeft": "4px"
      },
      "shadow": "none"
    },
    "buttonPrimary": {
      "background": "#FFFFFF",
      "textColor": "#000000",
      "borderColor": "#8995A9",
      "borderRadius": "4px",
      "borderRadiusCorners": {
        "topLeft": "4px",
        "topRight": "4px",
        "bottomRight": "4px",
        "bottomLeft": "4px"
      },
      "shadow": "none"
    }
  },
  "images": {
    "favicon": "https://img1.wsimg.com/isteam/ip/static/pwa-app/logo-default.png/:/rs=w:57,h:57,m",
    "ogImage": "https://img1.wsimg.com/isteam/videos/uA41GmyyG8IMaxXdb"
  },
  "personality": {
    "tone": "modern",
    "energy": "medium",
    "targetAudience": "tech-savvy individuals"
  },
  "designSystem": {
    "framework": "custom",
    "componentLibrary": ""
  }
}