Lago Brand Identity

A complete profile of Lago's visual system — colors, typography, components, and personality — extracted from https://www.getlago.com/. Built for designers, agents, and AI tools.

Color Palette

Brand palette extracted from https://www.getlago.com/.

• Primary: #006CFA
• Accent: #006CFA
• Background: #83868B
• Text Primary: #83868B
• Link: #131923

Typography

Each font links to its Google Fonts page where available.

• Primary: GT America Google Fonts →
• Heading: GT America Google Fonts →

Visual Assets

Logo

Favicon

Social Card

UI Components

Live previews rendered using Lago's actual button styles.

• Input

  • Background: #FCFCFC
  • Text Color: #000000
  • Border Color: #CECECE
  • Border Radius: 8px
  • Shadow: none

• Button Primary

  • Background: #006CFA
  • Text Color: #EEEEEE
  • Border Radius: 8px
  • Shadow: none

• Button Secondary

  • Background: #FCFCFC
  • Text Color: #000000
  • Border Color: #CECECE
  • Border Radius: 8px
  • Shadow: rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0.1) 0px 1px 3px 0px, rgba(0, 0, 0, 0.1) 0px 1px 2px -1px

Brand Personality

• Tone: modern
• Energy: medium
• Audience: developers and tech companies

Frequently Asked Questions

• What is Lago's primary brand color?
  Lago's primary brand color is #006CFA.
• What font does Lago use?
  Lago uses GT America as the primary typeface across body and headings.
• Does Lago use a light or dark theme?
  Lago's primary site uses a light color scheme.
• Where can I find Lago's logo?
  Lago's logo is available directly on their site.
• How was this brand profile generated?
  This profile was extracted using the Firecrawl branding extraction API.

Machine-Readable Profile

{
  "colorScheme": "light",
  "fonts": [
    {
      "family": "GT America",
      "role": "body"
    }
  ],
  "colors": {
    "primary": "#006CFA",
    "accent": "#006CFA",
    "background": "#83868B",
    "textPrimary": "#83868B",
    "link": "#131923"
  },
  "typography": {
    "fontFamilies": {
      "primary": "GT America",
      "heading": "GT America"
    },
    "fontStacks": {
      "heading": [
        "gtAmerica",
        "gtAmerica Fallback"
      ],
      "body": [
        "ui-sans-serif",
        "system-ui",
        "sans-serif",
        "Apple Color Emoji",
        "Segoe UI Emoji",
        "Segoe UI Symbol",
        "Noto Color Emoji"
      ]
    },
    "fontSizes": {
      "h1": "64px",
      "h2": "64px",
      "body": "14px"
    }
  },
  "spacing": {
    "baseUnit": 8,
    "borderRadius": "8px"
  },
  "components": {
    "input": {
      "background": "#FCFCFC",
      "textColor": "#000000",
      "borderColor": "#CECECE",
      "borderRadius": "8px",
      "shadow": "none"
    },
    "buttonPrimary": {
      "background": "#006CFA",
      "textColor": "#EEEEEE",
      "borderRadius": "8px",
      "shadow": "none"
    },
    "buttonSecondary": {
      "background": "#FCFCFC",
      "textColor": "#000000",
      "borderColor": "#CECECE",
      "borderRadius": "8px",
      "shadow": "rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0.1) 0px 1px 3px 0px, rgba(0, 0, 0, 0.1) 0px 1px 2px -1px"
    }
  },
  "images": {
    "logo": "https://getlago.com/logo.svg",
    "favicon": "https://getlago.com/favicon/apple-touch-icon.png",
    "ogImage": "https://getlago.com/og/og-home.png"
  },
  "personality": {
    "tone": "modern",
    "energy": "medium",
    "targetAudience": "developers and tech companies"
  }
}