Lacework Brand Identity

A complete profile of Lacework's visual system — colors, typography, components, and personality.

Quick Facts

Color Palette

• primary: #1540F3
• secondary: #E20364
• accent: #E20364
• background: #F7F9FC
• textPrimary: #01023B
• link: #01023B

Typography

• primary: NB International
• heading: NB International

Visual Assets

• Logo: data:image/svg+xml;utf8,%3Csvg%20class%3D%22w-%5B160px%5D%20mx-0%22%20id%3D%22Primary_Lockup_Light_Registered_%22%20data-name%3D%22Primary%20Lockup%20(Light%20Registered)%22%20xmlns%3D%22http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%22%20xmlns%3Axlink%3D%22http%3A%2F%2Fwww.w3.org%2F1999%2Fxlink%22%20viewBox%3D%220%200%201900%20315.41%22%20data-fc-idx%3D%220%22%3E%3Cdefs%3E%3Cstyle%3E.cls-1%7Bfill%3Aurl(%23Lacework_Coral_Gradient_RGB)%3B%7D.cls-2%7Bfill%3Aurl(%23Lacework_Blue_Gradient_RGB)%3B%7D.cls-3%7Bfill%3Aurl(%23Lacework_Teal_Gradient_RGB)%3B%7D.cls-4%7Bfill%3A%23fff%3B%7D%3C%2Fstyle%3E...%3C%2Fsvg%3E
• Social card (og:image): https://cdn.builder.io/api/v1/image/assets%2Ff3229fa9116546a5bb8eacf7cc42baaa%2F9823acd777974e68b2bba777395ce82b

UI Components

• input: background=#2B3A71, textColor=#FFFFFF, borderColor=null, borderRadius=9999px, shadow=none
• buttonPrimary: background=#E20364, textColor=#FFFFFF, borderRadius=9999px, shadow=none
• buttonSecondary: background=#1540F3, textColor=#FFFFFF, borderRadius=9999px, shadow=none

Brand Personality

Tone: professional · Energy: medium · Audience: DevOps and IT professionals

Lacework Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

• Lacework: Unleashing CISO Barbie for a brand activation - Shaped By
  • Image:
  • Source: Link
• AWS Compliance :: AWS Immersion Day with Lacework
  • Image:
  • Source: Link
• Amaya Design - Lacework
  • Image:
  • Source: Link
• From 🌉 to🗽to 🎡, we're letting the world know about our BIG code security news this week. ICYMI 👀 here are five ways we're helping customers start securely at the source: 1️⃣
  • Image:
  • Source: Link

Working with these fonts

Not found on Google Fonts? You can follow steps to download the fonts if you have permission to use them:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font".
3. Hard-reload the page and click around (pricing, blog, careers).
4. Download the file locally.
5. Extract CSS @font-face declarations as needed.

Machine-Readable Profile

{
 "colorScheme": "light",
 "fonts": [
  {
   "family": "NB International",
   "role": "unknown"
  }
 ],
 "colors": {
  "primary": "#1540F3",
  "secondary": "#E20364",
  "accent": "#E20364",
  "background": "#F7F9FC",
  "textPrimary": "#01023B",
  "link": "#01023B"
 },
 "typography": {
  "fontFamilies": {
   "primary": "NB International",
   "heading": "NB International"
  },
  "fontStacks": {
   "heading": [
    "nb-international"
   ],
   "body": [
    "nb-international"
   ],
   "paragraph": [
    "nb-international"
   ]
  },
  "fontSizes": {
   "h1": "48px",
   "h2": "42px",
   "body": "18px"
  }
 },
 "spacing": {
  "baseUnit": 4,
  "borderRadius": "15px"
 },
 "components": {
  "input": {
   "background": "#2B3A71",
   "textColor": "#FFFFFF",
   "borderColor": null,
   "borderRadius": "9999px",
   "shadow": "none"
  },
  "buttonPrimary": {
   "background": "#E20364",
   "textColor": "#FFFFFF",
   "borderRadius": "9999px",
   "shadow": "none"
  },
  "buttonSecondary": {
   "background": "#1540F3",
   "textColor": "#FFFFFF",
   "borderRadius": "9999px",
   "shadow": "none"
  }
 },
 "images": {
  "logo": "data:image/svg+xml;utf8,%3Csvg%20class%3D%22w-%5B160px%5D%20mx-0%22%20id%3D%22Primary_Lockup_Light_Registered_%22%20data-name%3D%22Primary%20Lockup%20(Light%20Registered)%22%20...",
  "ogImage": "https://cdn.builder.io/api/v1/image/assets%2Ff3229fa9116546a5bb8eacf7cc42baaa%2F9823acd777974e68b2bba777395ce82b"
 },
 "personality": {
  "tone": "professional",
  "energy": "medium",
  "targetAudience": "DevOps and IT professionals"
 },
 "confidence": {
  "overall": 0.925
 }
}