# Labdoor Brand Identity

A complete profile of **Labdoor**'s visual system — colors, typography, components, and personality.

## Quick Facts

| Field | Value |
|---|---|
| Primary | #00A1E4 |
| Accent | #00A1E4 |
| Body Font | Lato |
| Heading Font | Lato |

## Color Palette

- primary: #00A1E4
- secondary: #2D4757
- accent: #00A1E4
- background: #474747
- textPrimary: #474747
- link: #128434

## Typography

- primary: Lato — https://fonts.google.com/specimen/Lato
- heading: Lato — https://fonts.google.com/specimen/Lato

## Visual Assets

- Logo: https://labdoor-web-cdn-prod.labdoor.com/public/images/logo-labdoor-white.svg
- Favicon: https://labdoor.com/apple-touch-icon.png
- Social card (og:image): https://labdoor-web-cdn-prod.labdoor.com/public/images/social-share-labdoor.jpg

## UI Components

- buttonPrimary: background=#00A1E4, textColor=#FFFFFF, borderRadius=28px, shadow=none
- buttonSecondary: background=#FFFFFF, textColor=#00A1E4, borderRadius=16px, shadow=none

## Brand Personality

Tone: professional · Energy: medium · Audience: health-conscious consumers looking for supplement reviews

## Labdoor Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

- **Bal Bharat - Labdoor Brands**
  - Image: https://cdn.labdoor.io/brand/images/qbmfidfkl9frshnhskskma.png
  - Source: https://labdoor.com/bal-bharat
- **Rootcha - Labdoor Brands**
  - Image: https://cdn.labdoor.io/brand/images/5m1jj7hg80v0ms4w4pdctj.jpg
  - Source: https://labdoor.com/rootcha
- **Omapure - Labdoor Brands**
  - Image: https://cdn.labdoor.io/brand/images/v6jhbdyha2sga68lkbjmm.png
  - Source: https://labdoor.com/omapure
- **WHC - Labdoor Brands**
  - Image: https://cdn.labdoor.io/brand/images/77bqhsf3nqfrkj05d2p4zc.jpg
  - Source: https://labdoor.com/whc
- **Amazon.com: Muscle Feast 100% Grass Fed Whey Protein Powder**
  - Image: https://m.media-amazon.com/images/I/81z3Bz1iN4L.jpg
  - Source: https://labdoor.com/review/muscle-feast-100-whey/buy/11793
- **Red Bull Sugar Free Can 250 Ml (Pack of 24)**
  - Image: https://m.media-amazon.com/images/I/71u4ptiRmVL.jpg
  - Source: https://labdoor.com/review/red-bull-sugar-free/buy/12413

## Machine-Readable Profile

```json
{
 "colorScheme": "light",
 "fonts": [
 {"family": "Lato", "role": "body"},
 {"family": "Helvetica", "role": "body"}
 ],
 "colors": {
 "primary": "#00A1E4",
 "secondary": "#2D4757",
 "accent": "#00A1E4",
 "background": "#474747",
 "textPrimary": "#474747",
 "link": "#128434"
 },
 "typography": {
 "fontFamilies": {
 "primary": "Lato",
 "heading": "Lato"
 },
 "fontStacks": {
 "heading": ["Lato", "Helvetica", "sans-serif"],
 "body": ["Lato", "Helvetica", "sans-serif"],
 "paragraph": ["Lato", "Helvetica", "sans-serif"]
 },
 "fontSizes": {
 "h1": "66px",
 "h2": "50px",
 "body": "16px"
 }
 },
 "spacing": {
 "baseUnit": 8,
 "borderRadius": "0px"
 },
 "components": {
 "buttonPrimary": {
 "background": "#00A1E4",
 "textColor": "#FFFFFF",
 "borderRadius": "28px",
 "borderRadiusCorners": {
 "topLeft": "28px",
 "topRight": "28px",
 "bottomRight": "28px",
 "bottomLeft": "28px"
 },
 "shadow": "none"
 },
 "buttonSecondary": {
 "background": "#FFFFFF",
 "textColor": "#00A1E4",
 "borderRadius": "16px",
 "borderRadiusCorners": {
 "topLeft": "16px",
 "topRight": "16px",
 "bottomRight": "16px",
 "bottomLeft": "16px"
 },
 "shadow": "none"
 }
 },
 "images": {
 "logo": "https://labdoor-web-cdn-prod.labdoor.com/public/images/logo-labdoor-white.svg",
 "favicon": "https://labdoor.com/apple-touch-icon.png",
 "ogImage": "https://labdoor-web-cdn-prod.labdoor.com/public/images/social-share-labdoor.jpg",
 "logoHref": "/",
 "logoAlt": "Labdoor logo"
 },
 "__llm_logo_reasoning": {
 "selectedIndex": 0,
 "reasoning": "Selected #0 because it is visible, located in the header, links to the homepage, and the alt text matches the brand name 'Labdoor'.",
 "confidence": 0.95,
 "source": "llm"
 },
 "__llm_button_reasoning": {
 "primary": {
 "index": 0,
 "text": "View Rankings",
 "reasoning": "Button #0 is selected as the primary CTA because it uses the vibrant brand color #00A1E4, which is consistent with the site's primary color scheme. The text 'View Rankings' is action-oriented, making it a strong candidate for the primary action."
 },
 "secondary": {
 "index": 3,
 "text": "Learn More",
 "reasoning": "Button #3 is selected as the secondary CTA because it has a different background color (#FFFFFF) and offers a less direct action ('Learn More'), which is typical for secondary actions."
 },
 "confidence": 0.95
 },
 "personality": {
 "tone": "professional",
 "energy": "medium",
 "targetAudience": "health-conscious consumers looking for supplement reviews"
 },
 "designSystem": {
 "framework": "custom",
 "componentLibrary": ""
 },
 "confidence": {
 "buttons": 0.95,
 "colors": 0.9,
 "overall": 0.925
 },
 "__llm_metadata": {
 "logoSelection": {
 "llmCalled": true,
 "llmSucceeded": true,
 "finalSource": "llm",
 "rawLogoSelection": {
 "selectedLogoIndex": 0,
 "selectedLogoReasoning": "Selected #0 because it is visible, located in the header, links to the homepage, and the alt text matches the brand name 'Labdoor'.",
 "confidence": 0.95
 }
 },
 "buttonClassification": {
 "llmCalled": true,
 "llmSucceeded": true
 }
 }
}
```