# Labdoor Brand Identity

A complete profile of **Labdoor**'s visual system — colors, typography, components, and personality — extracted from https://labdoor.com. Built for designers, agents, and AI tools.

- Page: https://characterquilt.com/branding/labdoor
- Machine-readable JSON: https://characterquilt.com/branding/labdoor.json
- Per-page llms.txt: https://characterquilt.com/branding/labdoor/llms.txt

## Quick Facts

| Field | Value |
|---|---|
| Primary | #00A1E4 |
| Accent | #00A1E4 |
| Body Font | Lato |
| Heading Font | Lato |

## Color Palette

- primary: #00A1E4
- secondary: #2D4757
- accent: #00A1E4
- background: #474747
- textPrimary: #474747
- link: #128434

## Typography

- primary: Lato — https://fonts.google.com/specimen/Lato
- heading: Lato — https://fonts.google.com/specimen/Lato

## Visual Assets

- Logo: https://labdoor-web-cdn-prod.labdoor.com/public/images/logo-labdoor-white.svg
- Favicon: https://labdoor.com/apple-touch-icon.png
- Social card (og:image): https://labdoor-web-cdn-prod.labdoor.com/public/images/social-share-labdoor.jpg

## UI Components

- buttonPrimary: background=#00A1E4, textColor=#FFFFFF, borderRadius=28px, shadow=none
- buttonSecondary: background=#FFFFFF, textColor=#00A1E4, borderRadius=16px, shadow=none

## Brand Personality

Tone: professional · Energy: medium · Audience: health-conscious consumers looking for supplement reviews

## Labdoor Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

- **Bal Bharat - Labdoor Brands**  
  - Image: https://cdn.labdoor.io/brand/images/qbmfidfkl9frshnhskskma.png  
  - Source: https://labdoor.com/bal-bharat  
- **Rootcha - Labdoor Brands**  
  - Image: https://cdn.labdoor.io/brand/images/5m1jj7hg80v0ms4w4pdctj.jpg  
  - Source: https://labdoor.com/rootcha  
- **Omapure - Labdoor Brands**  
  - Image: https://cdn.labdoor.io/brand/images/v6jhbdyha2sga68lkbjmm.png  
  - Source: https://labdoor.com/omapure  
- **WHC - Labdoor Brands**  
  - Image: https://cdn.labdoor.io/brand/images/77bqhsf3nqfrkj05d2p4zc.jpg  
  - Source: https://labdoor.com/whc  
- **Amazon.com: Muscle Feast 100% Grass Fed Whey Protein Powder, All Natural, Hormone Free Paure Raised Whey Protein Powder for Women & Men - Whey Concentrate, Isolate & Hydrolyzed Protein Powder Blend -**  
  - Image: https://m.media-amazon.com/images/I/81z3Bz1iN4L.jpg  
  - Source: https://labdoor.com/review/muscle-feast-100-whey/buy/11793  
- **Red Bull Sugar Free Can 250 Ml (Pack of 24)**  
  - Image: https://m.media-amazon.com/images/I/71u4ptiRmVL.jpg  
  - Source: https://labdoor.com/review/red-bull-sugar-free/buy/12413

## Working with these fonts

Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:

CharacterQuilt.com suggests this flow that can help:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.

Programmatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.

## Machine-Readable Profile

```json
{
  "colorScheme": "light",
  "fonts": [
    {
      "family": "Lato",
      "role": "body"
    },
    {
      "family": "Helvetica",
      "role": "body"
    }
  ],
  "colors": {
    "primary": "#00A1E4",
    "secondary": "#2D4757",
    "accent": "#00A1E4",
    "background": "#474747",
    "textPrimary": "#474747",
    "link": "#128434"
  },
  "typography": {
    "fontFamilies": {
      "primary": "Lato",
      "heading": "Lato"
    },
    "fontStacks": {
      "heading": [
        "Lato",
        "Helvetica",
        "sans-serif"
      ],
      "body": [
        "Lato",
        "Helvetica",
        "sans-serif"
      ],
      "paragraph": [
        "Lato",
        "Helvetica",
        "sans-serif"
      ]
    },
    "fontSizes": {
      "h1": "66px",
      "h2": "50px",
      "body": "16px"
    }
  },
  "spacing": {
    "baseUnit": 8,
    "borderRadius": "0px"
  },
  "components": {
    "buttonPrimary": {
      "background": "#00A1E4",
      "textColor": "#FFFFFF",
      "borderRadius": "28px",
      "borderRadiusCorners": {
        "topLeft": "28px",
        "topRight": "28px",
        "bottomRight": "28px",
        "bottomLeft": "28px"
      },
      "shadow": "none"
    },
    "buttonSecondary": {
      "background": "#FFFFFF",
      "textColor": "#00A1E4",
      "borderRadius": "16px",
      "borderRadiusCorners": {
        "topLeft": "16px",
        "topRight": "16px",
        "bottomRight": "16px",
        "bottomLeft": "16px"
      },
      "shadow": "none"
    }
  },
  "images": {
    "logo": "https://labdoor-web-cdn-prod.labdoor.com/public/images/logo-labdoor-white.svg",
    "favicon": "https://labdoor.com/apple-touch-icon.png",
    "ogImage": "https://labdoor-web-cdn-prod.labdoor.com/public/images/social-share-labdoor.jpg",
    "logoHref": "/",
    "logoAlt": "Labdoor logo"
  },
  "__llm_logo_reasoning": {
    "selectedIndex": 0,
    "reasoning": "Selected #0 because it is visible, located in the header, links to the homepage, and the alt text matches the brand name 'Labdoor'.",
    "confidence": 0.95,
    "source": "llm"
  },
  "__llm_button_reasoning": {
    "primary": {
      "index": 0,
      "text": "View Rankings",
      "reasoning": "Button #0 is selected as the primary CTA because it uses the vibrant brand color #00A1E4, which is consistent with the site's primary color scheme. The text 'View Rankings' is action-oriented, making it a strong candidate for the primary action."
    },
    "secondary": {
      "index": 3,
      "text": "Learn More",
      "reasoning": "Button #3 is selected as the secondary CTA because it has a different background color (#FFFFFF) and offers a less direct action ('Learn More'), which is typical for secondary actions."
    },
    "confidence": 0.95
  },
  "personality": {
    "tone": "professional",
    "energy": "medium",
    "targetAudience": "health-conscious consumers looking for supplement reviews"
  },
  "designSystem": {
    "framework": "custom",
    "componentLibrary": ""
  },
  "confidence": {
    "buttons": 0.95,
    "colors": 0.9,
    "overall": 0.925
  },
  "__llm_metadata": {
    "logoSelection": {
      "llmCalled": true,
      "llmSucceeded": true,
      "finalSource": "llm",
      "rawLogoSelection": {
        "selectedLogoIndex": 0,
        "selectedLogoReasoning": "Selected #0 because it is visible, located in the header, links to the homepage, and the alt text matches the brand name 'Labdoor'.",
        "confidence": 0.95
      }
    },
    "buttonClassification": {
      "llmCalled": true,
      "llmSucceeded": true
    }
  }
}
```