Kura AI Brand Identity

A complete profile of Kura AI's visual system — colors, typography, components, and personality.

Quick Facts

Color Palette

• primary: #111827
• secondary: #4B5563
• accent: #4F46E5
• background: #FFFFFF
• textPrimary: #4F46E5
• link: #4F46E5

Typography

• primary: ui-sans-serif — https://fonts.google.com/specimen/ui-sans-serif
• heading: ui-sans-serif — https://fonts.google.com/specimen/ui-sans-serif

Visual Assets

• Logo:
• Favicon:

UI Components

• buttonPrimary: background=#4F46E5, textColor=#FFFFFF, borderRadius=8px, shadow=none
• buttonSecondary: background=#F3F4F6, textColor=#111827, borderRadius=8px, shadow=none

Brand Personality

Tone: professional · Energy: medium · Audience: business professionals

Kura AI Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

• Introduction - Kura AI
  • Image:
  • Source: https://docs.trykura.com/introduction
• Kura AI (YC S24) just built...
  • Image:
  • Source: https://www.linkedin.com/posts/y-combinator_kura-ai-yc-s24-just-built-the-new-state-of-the-art-activity-7263237604320395264-LtJU
• Kura
  • Image:
  • Source: https://usekura.xyz/
• AI Effect: Kenyans React To KURA's AI Model Used In Advert
  • Image:
  • Source: https://thekenyatimes.com/latest-kenya-times-news/is-ai-taking-over-jobs-kenyans-react-as-govt-shifts-to-ai-advert/

Working with these fonts

Not found on Google Fonts? Instructions to follow if you have permission to use the fonts:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font".
3. Hard-reload the page and click around to capture each font URL.
4. Download each font file locally.
5. View the page's CSS and copy out the matching @font-face declarations.

Machine-Readable Profile

{
 "colorScheme": "light",
 "fonts": [
  {
   "family": "ui-sans-serif",
   "count": 37
  },
  {
   "family": "system-ui",
   "count": 37
  },
  {
   "family": "sans-serif",
   "count": 37
  },
  {
   "family": "Apple Color Emoji",
   "count": 37
  },
  {
   "family": "Segoe UI Emoji",
   "count": 37
  },
  {
   "family": "Segoe UI Symbol",
   "count": 37
  },
  {
   "family": "Noto Color Emoji",
   "count": 37
  }
 ],
 "colors": {
 "primary": "#111827",
 "secondary": "#4B5563",
 "accent": "#4F46E5",
 "background": "#FFFFFF",
 "textPrimary": "#4F46E5",
 "link": "#4F46E5"
 },
 "typography": {
 "fontFamilies": {
 "primary": "ui-sans-serif",
 "heading": "ui-sans-serif"
 },
 "fontStacks": {
 "body": [
  "ui-sans-serif",
  "system-ui",
  "sans-serif",
  "Apple Color Emoji",
  "Segoe UI Emoji",
  "Segoe UI Symbol",
  "Noto Color Emoji"
 ],
 "heading": [
  "ui-sans-serif",
  "system-ui",
  "sans-serif",
  "Apple Color Emoji",
  "Segoe UI Emoji",
  "Segoe UI Symbol",
  "Noto Color Emoji"
 ],
 "paragraph": [
  "ui-sans-serif",
  "system-ui",
  "sans-serif",
  "Apple Color Emoji",
  "Segoe UI Emoji",
  "Segoe UI Symbol",
  "Noto Color Emoji"
 ]
 },
 "fontSizes": {
 "h1": "72px",
 "h2": "36px",
 "body": "20px"
 }
 },
 "spacing": {
 "baseUnit": 4,
 "borderRadius": "8px"
 },
 "components": {
 "buttonPrimary": {
 "background": "#4F46E5",
 "textColor": "#FFFFFF",
 "borderRadius": "8px",
 "borderRadiusCorners": {
 "topLeft": "8px",
 "topRight": "8px",
 "bottomRight": "8px",
 "bottomLeft": "8px"
 },
 "shadow": "none"
 },
 "buttonSecondary": {
 "background": "#F3F4F6",
 "textColor": "#111827",
 "borderRadius": "8px",
 "borderRadiusCorners": {
 "topLeft": "8px",
 "topRight": "8px",
 "bottomRight": "8px",
 "bottomLeft": "8px"
 },
 "shadow": "none"
 }
 },
 "images": {
 "logo": "https://www.trykura.com/logo_512.png",
 "favicon": "https://www.trykura.com/apple-icon-57x57.png",
 "ogImage": null,
 "logoHref": "/",
 "logoAlt": "Kura Logo"
 },
 "personality": {
 "tone": "professional",
 "energy": "medium",
 "targetAudience": "business professionals"
 },
 "designSystem": {
 "framework": "tailwind",
 "componentLibrary": ""
 },
 "confidence": {
 "buttons": 0.95,
 "colors": 0.9,
 "overall": 0.925
 }
}