llms.txt

Kular Brand Identity

A complete profile of Kular's visual system — colors, typography, components, and personality — extracted from https://www.kular.ai. Built for designers, agents, and AI tools.

Quick Facts

Field Value
Primary #473AFF
Accent #473AFF
Body Font Roboto
Heading Font Nunito Sans

Color Palette

Typography

Visual Assets

UI Components

Brand Personality

Tone: modern · Energy: high · Audience: businesses looking to boost sales with AI solutions

Kular Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

Working with these fonts

Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:

CharacterQuilt.com suggests this flow that can help:

  1. Open the company's homepage in a browser with DevTools open.
  2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
  3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
  4. For each captured font URL: right-click → Save As to download the file locally.
  5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each src: url(...) to point to your local file path.

Programmatic alternative: load the URL with Playwright or Puppeteer, listen for response events whose Content-Type starts with font/, and write the body to disk. The CSS extraction step is the same.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.

Machine-Readable Profile

{
 "colorScheme": "light",
 "fonts": [
 {
 "family": "Roboto",
 "role": "body"
 },
 {
 "family": "Nunito Sans",
 "role": "heading"
 }
 ],
 "colors": {
 "primary": "#473AFF",
 "secondary": "#586173",
 "accent": "#473AFF",
 "background": "#FFFFFF",
 "textPrimary": "#010012",
 "link": "#010012"
 },
 "typography": {
 "fontFamilies": {
 "primary": "Roboto",
 "heading": "Nunito Sans"
 },
 "fontStacks": {
 "heading": [
 "Helvetica Neue",
 "Arial",
 "sans-serif"
 ],
 "body": [
 "sans-serif"
 ],
 "paragraph": [
 "Roboto"
 ]
 },
 "fontSizes": {
 "h1": "85.12px",
 "h2": "54.4768px",
 "body": "25.216px"
 }
 },
 "spacing": {
 "baseUnit": 4,
 "borderRadius": "0px"
 },
 "components": {
 "buttonPrimary": {
 "background": "#473AFF",
 "textColor": "#FFFFFF",
 "borderRadius": "300px",
 "borderRadiusCorners": {
 "topLeft": "300px",
 "topRight": "300px",
 "bottomRight": "300px",
 "bottomLeft": "300px"
 },
 "shadow": "none"
 },
 "buttonSecondary": {
 "background": "#EBEBEF",
 "textColor": "#181C23",
 "borderRadius": "0px",
 "borderRadiusCorners": {
 "topLeft": "0px",
 "topRight": "0px",
 "bottomRight": "0px",
 "bottomLeft": "0px"
 },
 "shadow": "none"
 }
 },
 "images": {
 "logo": "https://images.squarespace-cdn.com/content/v1/68c153fcaeb42c3522a50a3f/79cd07ae-484e-4232-96f3-c70cd37abf3c/Kular_Primary_Logo_White.png?format=1500w",
 "favicon": "https://images.squarespace-cdn.com/content/v1/68c153fcaeb42c3522a50a3f/6d81b513-f7d5-4413-a778-4c6d10cda344/favicon.ico?format=100w",
 "ogImage": "http://static1.squarespace.com/static/68c153fcaeb42c3522a50a3f/t/68c156790a67e70843b87345/1757501049079/Kular_Primary_Logo_White.png?format=1500w",
 "logoHref": "/",
 "logoAlt": "Kular AI"
 },
 "__llm_logo_reasoning": {
 "selectedIndex": 1,
 "reasoning": "Selected #1 because it is visible, located in the header, links to the homepage, and matches the brand name 'Kular AI'.",
 "confidence": 0.9,
 "source": "llm"
 },
 "__llm_button_reasoning": {
 "primary": {
 "index": 0,
 "text": "Get started",
 "reasoning": "Button #0 with text 'Get started' is the primary CTA due to its vibrant brand color (#473AFF) and action-oriented text, making it the most prominent call-to-action."
 },
 "secondary": {
 "index": 3,
 "text": "0\n \n \n \n \n \n\n \n\n\n\n\n\n\n\n \n \n \n \n \n\n \n",
 "reasoning": "Button #3 is selected as secondary because it has a different background color (#EBEBEF) and serves as a less prominent option compared to the primary CTA."
 },
 "confidence": 0.95
 },
 "personality": {
 "tone": "modern",
 "energy": "high",
 "targetAudience": "businesses looking to boost sales with AI solutions"
 },
 "designSystem": {
 "framework": "custom",
 "componentLibrary": ""
 },
 "confidence": {
 "buttons": 0.95,
 "colors": 0.9,
 "overall": 0.925
 },
 "__llm_metadata": {
 "logoSelection": {
 "llmCalled": true,
 "llmSucceeded": true,
 "finalSource": "llm",
 "rawLogoSelection": {
 "selectedLogoIndex": 1,
 "selectedLogoReasoning": "Selected #1 because it is visible, located in the header, links to the homepage, and matches the brand name 'Kular AI'.",
 "confidence": 0.9
 }
 },
 "buttonClassification": {
 "llmCalled": true,
 "llmSucceeded": true
 }
 }
}