llms.txt

Kredi Brand Identity

A complete profile of Kredi's visual system — colors, typography, components, and personality.

Quick Facts

Field Value
Primary #1DAA6C
Accent #1DAA6C
Body Font Circular Std
Heading Font Circular Std

Color Palette

Typography

Visual Assets

UI Components

Brand Personality

Tone: professional · Energy: medium · Audience: Spanish-speaking home buyers looking for mortgage solutions.

Kredi Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

Machine-Readable Profile

{
 "colorScheme": "light",
 "fonts": [
  {
   "family": "Circular Std",
   "role": "unknown"
  },
  {
   "family": "Droid Sans",
   "role": "unknown"
  },
  {
   "family": "Roboto",
   "role": "unknown"
  }
 ],
 "colors": {
  "primary": "#1DAA6C",
  "secondary": "#CFD5E2",
  "accent": "#1DAA6C",
  "background": "#FFFFFF",
  "textPrimary": "#2D2D2D",
  "link": "#242C37"
 },
 "typography": {
  "fontFamilies": {
   "primary": "Circular Std",
   "heading": "Circular Std"
  },
  "fontStacks": {
   "heading": [
    "Circular Std",
    "system-ui",
    "Droid Sans",
    "Roboto"
   ],
   "body": [
    "Circular Std",
    "system-ui",
    "Droid Sans",
    "Roboto"
   ],
   "paragraph": [
    "Circular Std",
    "system-ui",
    "Droid Sans",
    "Roboto"
   ]
  },
  "fontSizes": {
   "h1": "16px",
   "h2": "16px",
   "body": "50px"
  }
 },
 "spacing": {
  "baseUnit": 4,
  "borderRadius": "8px"
 },
 "components": {
  "buttonPrimary": {
   "background": "#1DAA6C",
   "textColor": "#FFFFFF",
   "borderRadius": "30px",
   "borderRadiusCorners": {
    "topLeft": "30px",
    "topRight": "30px",
    "bottomRight": "30px",
    "bottomLeft": "30px"
   },
   "shadow": "none"
  }
 },
 "images": {
  "logo": "https://www.kredi.mx/assets/images/Logo.svg",
  "favicon": "https://www.kredi.mx/favicon-32x32.png?v=ed396bd427409145cbd8e64c7b8e86ab",
  "ogImage": "https://kredi-dev.s3-us-west-2.amazonaws.com/kredi-og-preview.png",
  "logoHref": "/",
  "logoAlt": "Logo de Kredi"
 },
 "__llm_logo_reasoning": {
  "selectedIndex": 0,
  "reasoning": "Selected #0 because it is visible, located in the header, links to the homepage, and matches the brand name 'Kredi'.",
  "confidence": 0.95,
  "source": "llm"
 },
 "__llm_button_reasoning": {
  "primary": {
   "index": 0,
   "text": "Iniciar Sesión",
   "reasoning": "The button 'Iniciar Sesión' uses the vibrant brand color #1DAA6C, indicating it is the primary call-to-action."
  },
  "secondary": {
   "index": -1,
   "text": "N/A",
   "reasoning": "There are no other buttons with a different background color available to classify as secondary."
  },
  "confidence": 0.9
 },
 "personality": {
  "tone": "professional",
  "energy": "medium",
  "targetAudience": "Spanish-speaking home buyers looking for mortgage solutions."
 },
 "designSystem": {
  "framework": "material",
  "componentLibrary": ""
 },
 "confidence": {
  "buttons": 0.9,
  "colors": 0.95,
  "overall": 0.925
 },
 "__llm_metadata": {
  "logoSelection": {
   "llmCalled": true,
   "llmSucceeded": true,
   "finalSource": "llm",
   "rawLogoSelection": {
    "selectedLogoIndex": 0,
    "selectedLogoReasoning": "Selected #0 because it is visible, located in the header, links to the homepage, and matches the brand name 'Kredi'.",
    "confidence": 0.95
   }
  },
  "buttonClassification": {
   "llmCalled": true,
   "llmSucceeded": true
  }
 }
}