Kredi Brand Identity

A complete profile of Kredi's visual system — colors, typography, components, and personality — extracted from https://www.kredi.mx/. Built for designers, agents, and AI tools.

Color Palette

Brand palette extracted from https://www.kredi.mx/.

Colors

• Primary: #1DAA6C (rgb(29, 170, 108))
• Secondary: #CFD5E2 (rgb(207, 213, 226))
• Accent: #1DAA6C (rgb(29, 170, 108))
• Background: #FFFFFF (rgb(255, 255, 255))
• Text Primary: #2D2D2D (rgb(45, 45, 45))
• Link: #242C37 (rgb(36, 44, 55))

Typography

Each font links to its Google Fonts page where available.

• Primary: Circular Std (Google Fonts →)
• Heading: Circular Std (Google Fonts →)

Font Stacks

• Heading: Circular Std, system-ui, Droid Sans, Roboto
• Body: Circular Std, system-ui, Droid Sans, Roboto

Visual Assets

UI Components

Button Primary

• Background: #1DAA6C
• Text Color: #FFFFFF
• Border Radius: 30px
• Shadow: none

Brand Personality

• Tone: professional
• Energy: medium
• Audience: Spanish-speaking home buyers looking for mortgage solutions.

Kredi Brand in the Wild

Frequently Asked Questions

What is Kredi's primary brand color?

Kredi's primary brand color is #1DAA6C. It anchors the visual identity across their website, product UI, and marketing materials.

What font does Kredi use?

Kredi uses Circular Std as the primary typeface across body and headings.

Does Kredi use a light or dark theme?

Kredi's primary site uses a light color scheme, with a background of #FFFFFF.

Where can I find Kredi's logo?

Kredi's logo is available directly on their site (https://www.kredi.mx/). The current logo URL is included in the machine-readable JSON profile linked above.

How was this brand profile generated?

This profile was extracted from https://www.kredi.mx/ using the Firecrawl branding extraction API, which inspects the live page's CSS, fonts, color tokens, and component styles. It is not affiliated with or endorsed by Kredi.