# Kredi Brand Identity

A complete profile of **Kredi**'s visual system — colors, typography, components, and personality — extracted from https://www.kredi.mx/. Built for designers, agents, and AI tools.

- Page: https://characterquilt.com/branding/kredi
- Machine-readable JSON: https://characterquilt.com/branding/kredi.json
- Per-page llms.txt: https://characterquilt.com/branding/kredi/llms.txt

## Quick Facts

| Field | Value |
|---|---|
| Primary | #1DAA6C |
| Accent | #1DAA6C |
| Body Font | Circular Std |
| Heading Font | Circular Std |

## Color Palette

- primary: #1DAA6C
- secondary: #CFD5E2
- accent: #1DAA6C
- background: #FFFFFF
- textPrimary: #2D2D2D
- link: #242C37

## Typography

- primary: Circular Std — https://fonts.google.com/specimen/Circular+Std
- heading: Circular Std — https://fonts.google.com/specimen/Circular+Std

## Visual Assets

- Logo: https://www.kredi.mx/assets/images/Logo.svg
- Favicon: https://www.kredi.mx/favicon-32x32.png?v=ed396bd427409145cbd8e64c7b8e86ab
- Social card (og:image): https://kredi-dev.s3-us-west-2.amazonaws.com/kredi-og-preview.png

## UI Components

- buttonPrimary: background=#1DAA6C, textColor=#FFFFFF, borderRadius=30px, shadow=none

## Brand Personality

Tone: professional · Energy: medium · Audience: Spanish-speaking home buyers looking for mortgage solutions.

## Kredi Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

- **Kredi | Tu crédito hipotecario | Préstamo para comprar tu casa**
  - Image: https://kredi-dev.s3-us-west-2.amazonaws.com/kredi-og-preview.png
  - Source: https://www.kredi.mx/
- **Yapi Kredi FY 2025 presentation highlights: Margin expansion drives profitability By Investing.com**
  - Image: https://csv-storage.forexpros.com/slides/de556ee7fd7b940c4c598eb3d427d248e99d56124dac1c81ccac75d036f8d695.png
  - Source: https://www.investing.com/news/company-news/yapi-kredi-fy-2025-presentation-highlights-margin-expansion-drives-profitability-93CH-4488326
- **The Kredi app and Mastercard makes grocery shopping even sweeter when it comes to payments of your buys. Click on the link in bio to download the Kredi App today. #krediapp #everythingmoneyoneapp #**
  - Image: https://pbs.twimg.com/media/GwoOJ5bXAAA-Fct.jpg
  - Source: https://x.com/thekredibankng/status/1948385366001565756
- **Yapi Kredi Bank in Numbers | Helgi Library**
  - Image: https://www.helgilibrary.com/uploads/report_images/YKB_Apr2016Numbers.png
  - Source: https://www.helgilibrary.com/reports/yapi-kredi-bank-in-numbers
- **Mabel Markus - UI/UX Designer in Nigeria :: Behance**
  - Image: https://mir-s3-cdn-cf.behance.net/projects/404/731b4e227386257.Y3JvcCw2MzcxLDQ5ODQsMTUsMA.png
  - Source: https://www.behance.net/mabelmarkus