# Kovi Brand Identity

A complete profile of **Kovi**'s visual system — colors, typography, components, and personality — extracted from [https://www.kovi.com.br](https://www.kovi.com.br/). Built for designers, agents, and AI tools.

## Color Palette

Brand palette extracted from https://www.kovi.com.br.

- **Primary:** #FF355A  
- **Secondary:** #2E3646  
- **Accent:** #FF355A  
- **Background:** #FFFFFF  
- **Text Primary:** #262A30  
- **Link:** #FF5D82

## Typography

Each font links to its Google Fonts page where available.

- **Primary:** Roboto  
- **Heading:** Dotties Vanilla

- Roboto [Google Fonts →](https://fonts.google.com/specimen/Roboto)  
- Dotties Vanilla [Google Fonts →](https://fonts.google.com/specimen/Dotties+Vanilla)

## Visual Assets

Logo

Favicon

## UI Components

Live previews rendered using Kovi's actual button styles.

- **Input**  
  - Background: #FFFFFF  
  - Text Color: #909090  
  - Border Color: #FFFFFF  
  - Border Radius: 5px  
  - Shadow: none

- **Button Primary**  
  - Background: #FF355A  
  - Text Color: #FFFFFF  
  - Border Radius: 10px  
  - Shadow: none

- **Button Secondary**  
  - Background: #FFFFFF  
  - Text Color: #2E3646  
  - Border Color: #E9EDF2  
  - Border Radius: 12px  
  - Shadow: rgba(0, 0, 0, 0.05) 0px 1px 2px 0px

## Brand Personality

- **Tone:** modern  
- **Energy:** high  
- **Audience:** Young professionals and urban dwellers looking for car rental services without credit approval hassles.

## Kovi Brand in the Wild

Image: [kovi.com.br](https://www.kovi.com.br/hubfs/139.webp)  
Source: [kovi.com.br](https://www.kovi.com.br/blog/pacote-protecao-kovi)

.jpg?width=1140&height=400&name=62058326310b6ec6c3cd4909_blog%20(2).jpg)  
Image: [kovi.com.br](https://www.kovi.com.br/hs-fs/hubfs/Imported_Blog_Media/62058326310b6ec6c3cd4909_blog%20(2).jpg?width=1140&height=400&name=62058326310b6ec6c3cd4909_blog%20(2).jpg)  
Source: [kovi.com.br](https://www.kovi.com.br/blog/contrato-de-aluguel-de-carros-6-cuidados-antes-de-assinar)

Image: [kovi.com.br](https://www.kovi.com.br/hubfs/143.webp)  
Source: [kovi.com.br](https://www.kovi.com.br/blog/tabela-fipe-de-carros-entenda-como-funciona)

Image: [kovi.com.br](https://www.kovi.com.br/hs-fs/hubfs/651454.png?width=1140&height=400&name=651454.png)  
Source: [kovi.com.br](https://www.kovi.com.br/blog/sedan-ou-hatch-escolha-o-melhor-carro-para-voce)

Image: [kovi.com.br](https://www.kovi.com.br/hubfs/162.webp)  
Source: [kovi.com.br](https://www.kovi.com.br/blog/entenda-os-custos-do-aluguel-de-carro-na-kovi)

Image: [kovi.com.br](https://www.kovi.com.br/hubfs/Imported_Blog_Media/620405e69f9b1d64ee10e27c_aluguel-de-carro-anual-blog-kovi.jpg)  
Source: [kovi.com.br](https://www.kovi.com.br/blog/tag/aluguel-de-carros/page/7)

## Frequently Asked Questions

1. **What is Kovi's primary brand color?**  
   Kovi's primary brand color is #FF355A. It anchors the visual identity across their website, product UI, and marketing materials.

2. **What font does Kovi use?**  
   Kovi uses Roboto for body text and Dotties Vanilla for headings. Fonts were detected on https://www.kovi.com.br as part of their live design system.

3. **Does Kovi use a light or dark theme?**  
   Kovi's primary site uses a light color scheme, with a background of #FFFFFF.

4. **Where can I find Kovi's logo?**  
   Kovi's logo is available directly on their site (https://www.kovi.com.br). The current logo URL is included in the machine-readable JSON profile linked above.

5. **How was this brand profile generated?**  
   This profile was extracted from https://www.kovi.com.br using the Firecrawl branding extraction API, which inspects the live page's CSS, fonts, color tokens, and component styles.