Kovi Brand Identity

A complete profile of Kovi's visual system — colors, typography, components, and personality — extracted from https://www.kovi.com.br. Built for designers, agents, and AI tools.

Color Palette

Brand palette extracted from https://www.kovi.com.br.

• Primary: #FF355A
• Secondary: #2E3646
• Accent: #FF355A
• Background: #FFFFFF
• Text Primary: #262A30
• Link: #FF5D82

Typography

Each font links to its Google Fonts page where available.

• Primary: Roboto

• Heading: Dotties Vanilla

• Roboto Google Fonts →

• Dotties Vanilla Google Fonts →

Visual Assets

Logo

Favicon

UI Components

Live previews rendered using Kovi's actual button styles.

• Input

  • Background: #FFFFFF
  • Text Color: #909090
  • Border Color: #FFFFFF
  • Border Radius: 5px
  • Shadow: none

• Button Primary

  • Background: #FF355A
  • Text Color: #FFFFFF
  • Border Radius: 10px
  • Shadow: none

• Button Secondary

  • Background: #FFFFFF
  • Text Color: #2E3646
  • Border Color: #E9EDF2
  • Border Radius: 12px
  • Shadow: rgba(0, 0, 0, 0.05) 0px 1px 2px 0px

Brand Personality

• Tone: modern
• Energy: high
• Audience: Young professionals and urban dwellers looking for car rental services without credit approval hassles.

Kovi Brand in the Wild

Image: kovi.com.br
Source: kovi.com.br

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Image: kovi.com.br
Source: kovi.com.br

Image: kovi.com.br
Source: kovi.com.br

Image: kovi.com.br
Source: kovi.com.br

Image: kovi.com.br
Source: kovi.com.br

Image: kovi.com.br
Source: kovi.com.br

Frequently Asked Questions

1. What is Kovi's primary brand color?
   Kovi's primary brand color is #FF355A. It anchors the visual identity across their website, product UI, and marketing materials.

2. What font does Kovi use?
   Kovi uses Roboto for body text and Dotties Vanilla for headings. Fonts were detected on https://www.kovi.com.br as part of their live design system.

3. Does Kovi use a light or dark theme?
   Kovi's primary site uses a light color scheme, with a background of #FFFFFF.

4. Where can I find Kovi's logo?
   Kovi's logo is available directly on their site (https://www.kovi.com.br). The current logo URL is included in the machine-readable JSON profile linked above.

5. How was this brand profile generated?
   This profile was extracted from https://www.kovi.com.br using the Firecrawl branding extraction API, which inspects the live page's CSS, fonts, color tokens, and component styles.