Koshex Brand Identity

A complete profile of Koshex's visual system — colors, typography, components, and personality.

Quick Facts

Color Palette

• primary: #0DBCF2
• secondary: #1C75BC
• accent: #00ABEC
• background: #FFFFFF
• textPrimary: #00ABEC
• link: #00ABEC

Typography

• primary: Times New Roman — https://fonts.google.com/specimen/Times+New+Roman
• heading: Segoe UI Light — https://fonts.google.com/specimen/Segoe+UI+Light

Brand Personality

Tone: professional · Energy: medium · Audience: unknown

Koshex Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

• Best Time To Start Retirement Planning? The Answer Is, From Today! - Koshex Blog
  • Image:
  • Source: https://koshex.com/blog/best-time-to-start-retirement-planning
• ExplainItToMe: The Art Of Diversifying Your Portfolio - Koshex Blog
  • Image:
  • Source: https://koshex.com/blog/art-of-diversifying
• Savings Habits 101 - Koshex Blog
  • Image:
  • Source: https://koshex.com/blog/savings-habits
• Ten Daily Habits of Wealthy People - Koshex Blog
  • Image:
  • Source: https://koshex.com/blog/ten-daily-habits-of-wealthy-people
• Do You ACTUALLY Need A Credit Card? - Koshex Blog
  • Image:
  • Source: https://koshex.com/blog/do-you-actually-need-a-credit-card
• A Beginner's Guide To Asset Allocation - Koshex Blog
  • Image:
  • Source: https://koshex.com/blog/a-beginners-guide-to-asset-allocation

Working with these fonts

Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:

CharacterQuilt.com suggests this flow that can help:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each src: url(...) to point to your local file path.

Machine-Readable Profile

{
 "colorScheme": "light",
 "fonts": [
  {
   "family": "Segoe UI",
   "count": 5
  },
  {
   "family": "Segoe UI Light",
   "count": 2
  },
  {
   "family": "Times New Roman",
   "count": 1
  }
 ],
 "colors": {
  "primary": "#0DBCF2",
  "secondary": "#1C75BC",
  "accent": "#00ABEC",
  "background": "#FFFFFF",
  "textPrimary": "#00ABEC",
  "link": "#00ABEC"
 },
 "typography": {
  "fontFamilies": {
   "primary": "Times New Roman",
   "heading": "Segoe UI Light"
  },
  "fontStacks": {
   "body": [
    "Times New Roman"
   ],
   "heading": [
    "Segoe UI Light"
   ],
   "paragraph": [
    "Segoe UI"
   ]
  },
  "fontSizes": {
   "h1": "60px",
   "h2": "60px",
   "body": "22px"
  }
 },
 "spacing": {
  "baseUnit": 4,
  "borderRadius": "0px"
 },
 "components": {},
 "images": {
  "logo": null,
  "favicon": null,
  "ogImage": null
 },
 "personality": {
  "tone": "professional",
  "energy": "medium",
  "targetAudience": "unknown"
 },
 "designSystem": {
  "framework": "unknown",
  "componentLibrary": ""
 },
 "confidence": {
  "buttons": 0,
  "colors": 0,
  "overall": 0
 },
 "__llm_metadata": {
  "logoSelection": {
   "llmCalled": false,
   "llmSucceeded": false,
   "finalSource": "none",
   "rawLogoSelection": {
    "selectedLogoIndex": -1,
    "selectedLogoReasoning": "LLM failed",
    "confidence": 0
   }
  },
  "buttonClassification": {
   "llmCalled": false,
   "llmSucceeded": false,
   "error": "LLM call failed or returned fallback values"
  }
 }
}