Koshex Brand Identity

A complete profile of Koshex's visual system — colors, typography, components, and personality — extracted from https://www.koshex.com. Built for designers, agents, and AI tools.

Quick Facts

Color Palette

• primary: #0DBCF2
• secondary: #1C75BC
• accent: #00ABEC
• background: #FFFFFF
• textPrimary: #00ABEC
• link: #00ABEC

Typography

• primary: Times New Roman — https://fonts.google.com/specimen/Times+New+Roman
• heading: Segoe UI Light — https://fonts.google.com/specimen/Segoe+UI+Light

Brand Personality

Tone: professional · Energy: medium · Audience: unknown

Koshex Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

• Best Time To Start Retirement Planning? The Answer Is, From Today! - Koshex Blog
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  • Source: Link
• ExplainItToMe: The Art Of Diversifying Your Portfolio - Koshex Blog
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  • Source: Link
• Savings Habits 101 - Koshex Blog
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  • Source: Link
• Ten Daily Habits of Wealthy People - Koshex Blog
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• Do You ACTUALLY Need A Credit Card? - Koshex Blog
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• A Beginner's Guide To Asset Allocation - Koshex Blog
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  • Source: Link

Working with these fonts

Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:

CharacterQuilt.com suggests this flow that can help:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each src: url(...) to point to your local file path.

Programmatic alternative: load the URL with Playwright or Puppeteer, listen for response events whose Content-Type starts with font/, and write the body to disk. The CSS extraction step is the same.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.

Machine-Readable Profile

{
  "colorScheme": "light",
  "fonts": [
    {
      "family": "Segoe UI",
      "count": 5
    },
    {
      "family": "Segoe UI Light",
      "count": 2
    },
    {
      "family": "Times New Roman",
      "count": 1
    }
  ],
  "colors": {
    "primary": "#0DBCF2",
    "secondary": "#1C75BC",
    "accent": "#00ABEC",
    "background": "#FFFFFF",
    "textPrimary": "#00ABEC",
    "link": "#00ABEC"
  },
  "typography": {
    "fontFamilies": {
      "primary": "Times New Roman",
      "heading": "Segoe UI Light"
    },
    "fontStacks": {
      "body": [
        "Times New Roman"
      ],
      "heading": [
        "Segoe UI Light"
      ],
      "paragraph": [
        "Segoe UI"
      ]
    },
    "fontSizes": {
      "h1": "60px",
      "h2": "60px",
      "body": "22px"
    }
  },
  "spacing": {
    "baseUnit": 4,
    "borderRadius": "0px"
  },
  "components": {},
  "images": {
    "logo": null,
    "favicon": null,
    "ogImage": null
  },
  "personality": {
    "tone": "professional",
    "energy": "medium",
    "targetAudience": "unknown"
  },
  "designSystem": {
    "framework": "unknown",
    "componentLibrary": ""
  },
  "confidence": {
    "buttons": 0,
    "colors": 0,
    "overall": 0
  },
  "__llm_metadata": {
    "logoSelection": {
      "llmCalled": false,
      "llmSucceeded": false,
      "finalSource": "none",
      "rawLogoSelection": {
        "selectedLogoIndex": -1,
        "selectedLogoReasoning": "LLM failed",
        "confidence": 0
      }
    },
    "buttonClassification": {
      "llmCalled": false,
      "llmSucceeded": false,
      "error": "LLM call failed or returned fallback values"
    }
  }
}