# Kosh Brand Identity

A complete profile of **Kosh**'s visual system — colors, typography, components, and personality.

## Quick Facts

| Field      | Value        |
|------------|--------------|
| Primary    | #0F172A      |
| Accent     | #0E9747      |
| Body Font  | Be Vietnam Pro |
| Heading Font| Poppins     |

## Color Palette

- primary: #0F172A
- accent: #0E9747
- background: #FFFFFF
- textPrimary: #0E9747
- link: #0E9747

## Typography

- primary: Be Vietnam Pro — [View Font](https://fonts.google.com/specimen/Be+Vietnam+Pro)
- heading: Poppins — [View Font](https://fonts.google.com/specimen/Poppins)

## Visual Assets

- Logo: 
- Favicon:

## UI Components

- buttonPrimary: background=#0E9747, textColor=#FFFFFF, borderRadius=10px, shadow=rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgb(124, 228, 167) 0px 4px 0px 0px
- buttonSecondary: background=#FFFFFF, textColor=#111C15, borderColor=#0E9747, borderRadius=10px, shadow=rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgb(14, 151, 71) 0px 4px 0px 0px

## Brand Personality

Tone: modern · Energy: medium · Audience: tech-savvy individuals looking for financial solutions

## Kosh Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

- **Kosh**  
  - Image:   
  - Source: [Kosh](https://getkosh.com/)  
- **Kosh**  
  - Image:   
  - Source: [Kosh NFCPL](https://getkosh.com/nfcpl)  
- **Kosh**  
  - Image:   
  - Source: [Kosh](https://getkosh.com/)  
- **Kosh**  
  - Image:   
  - Source: [Kosh](https://getkosh.com/)  
- **Kosh**  
  - Image:   
  - Source: [Kosh NFCPL](https://getkosh.com/nfcpl)  
- **Privacy Policy**  
  - Image:   
  - Source: [Privacy Policy](https://getkosh.com/privacy-policy)

## Working with these fonts

Not found on Google Fonts? Here are instructions:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font".
3. Hard-reload page and click around (some weights load on specific routes).
4. For each font URL: right-click → Save As to download the file locally.
5. View the page's CSS and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.

Programmatic alternative:
Load URL with Playwright or Puppeteer and write body to disk. CSS extraction is the same.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed.

## Machine-Readable Profile

```json
{
 "colorScheme": "light",
 "fonts": [
  {
   "family": "Be Vietnam Pro",
   "role": "body"
  },
  {
   "family": "Helvetica",
   "role": "body"
  },
  {
   "family": "Poppins",
   "role": "heading"
  }
 ],
 "colors": {
  "primary": "#0F172A",
  "accent": "#0E9747",
  "background": "#FFFFFF",
  "textPrimary": "#0E9747",
  "link": "#0E9747"
 },
 "typography": {
  "fontFamilies": {
   "primary": "Be Vietnam Pro",
   "heading": "Poppins"
  },
  "fontStacks": {
   "heading": [
    "Be Vietnam Pro",
    "Helvetica"
   ],
   "body": [
    "ui-sans-serif",
    "system-ui",
    "sans-serif",
    "Apple Color Emoji",
    "Segoe UI Emoji",
    "Segoe UI Symbol",
    "Noto Color Emoji"
   ],
   "paragraph": [
    "Be Vietnam Pro",
    "Helvetica"
   ]
  },
  "fontSizes": {
   "h1": "52px",
   "h2": "44px",
   "body": "20px"
  }
 },
 "spacing": {
  "baseUnit": 4,
  "borderRadius": "10px"
 },
 "components": {
  "buttonPrimary": {
   "background": "#0E9747",
   "textColor": "#FFFFFF",
   "borderRadius": "10px",
   "borderRadiusCorners": {
    "topLeft": "10px",
    "topRight": "10px",
    "bottomRight": "10px",
    "bottomLeft": "10px"
   },
   "shadow": "rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgb(124, 228, 167) 0px 4px 0px 0px"
  },
  "buttonSecondary": {
   "background": "#FFFFFF",
   "textColor": "#111C15",
   "borderColor": "#0E9747",
   "borderRadius": "10px",
   "borderRadiusCorners": {
    "topLeft": "10px",
    "topRight": "10px",
    "bottomRight": "10px",
    "bottomLeft": "10px"
   },
   "shadow": "rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgb(14, 151, 71) 0px 4px 0px 0px"
  }
 },
 "images": {
  "logo": "https://getkosh.com/assets/logo-5ifKWlyg.png",
  "favicon": "https://getkosh.com/assets/favicon-CR_S_tlO.svg",
  "ogImage": null,
  "logoHref": "/",
  "logoAlt": "Kosh Logo"
 },
 "__llm_logo_reasoning": {
  "selectedIndex": 0,
  "reasoning": "Selected #0 because it is visible, located in the header, links to the homepage, and the alt text matches the brand name 'Kosh'.",
  "confidence": 0.9,
  "source": "llm"
 },
 "__llm_button_reasoning": {
  "primary": {
   "index": 2,
   "text": "Apply for Loan",
   "reasoning": "The button 'Apply for Loan' uses the vibrant brand color #0E9747 and has action-oriented text, making it a strong candidate for the primary CTA."
  },
  "secondary": {
   "index": 5,
   "text": "Download the App",
   "reasoning": "The button 'Download the App' has a different background color (#FFFFFF) and serves as a secondary action, complementing the primary CTA."
  },
  "confidence": 0.95
 },
 "personality": {
  "tone": "modern",
  "energy": "medium",
  "targetAudience": "tech-savvy individuals looking for financial solutions"
 },
 "designSystem": {
  "framework": "tailwind",
  "componentLibrary": ""
 },
 "confidence": {
  "buttons": 0.95,
  "colors": 0.9,
  "overall": 0.925
 },
 "__llm_metadata": {
  "logoSelection": {
   "llmCalled": true,
   "llmSucceeded": true,
   "finalSource": "llm",
   "rawLogoSelection": {
    "selectedLogoIndex": 0,
    "selectedLogoReasoning": "Selected #0 because it is visible, located in the header, links to the homepage, and the alt text matches the brand name 'Kosh'.",
    "confidence": 0.9
   }
  },
  "buttonClassification": {
   "llmCalled": true,
   "llmSucceeded": true
  }
 }
}
```