# Kosh Brand Identity

A complete profile of **Kosh**'s visual system — colors, typography, components, and personality — extracted from https://getkosh.com. Built for designers, agents, and AI tools.

- Page: https://characterquilt.com/branding/kosh
- Machine-readable JSON: https://characterquilt.com/branding/kosh.json
- Per-page llms.txt: https://characterquilt.com/branding/kosh/llms.txt

## Quick Facts

| Field | Value |
|---|---|
| Primary | #0F172A |
| Accent | #0E9747 |
| Body Font | Be Vietnam Pro |
| Heading Font | Poppins |

## Color Palette

- primary: #0F172A
- accent: #0E9747
- background: #FFFFFF
- textPrimary: #0E9747
- link: #0E9747

## Typography

- primary: Be Vietnam Pro — https://fonts.google.com/specimen/Be+Vietnam+Pro
- heading: Poppins — https://fonts.google.com/specimen/Poppins

## Visual Assets

- Logo: 
- Favicon:

## UI Components

- buttonPrimary: background=#0E9747, textColor=#FFFFFF, borderRadius=10px, shadow=rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgb(124, 228, 167) 0px 4px 0px 0px
- buttonSecondary: background=#FFFFFF, textColor=#111C15, borderColor=#0E9747, borderRadius=10px, shadow=rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgb(14, 151, 71) 0px 4px 0px 0px

## Brand Personality

Tone: modern · Energy: medium · Audience: tech-savvy individuals looking for financial solutions

## Kosh Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

- **Kosh**
  - Image: 
  - Source: https://getkosh.com/
- **Kosh**
  - Image: 
  - Source: https://getkosh.com/nfcpl
- **Kosh**
  - Image: 
  - Source: https://getkosh.com/
- **Kosh**
  - Image: 
  - Source: https://getkosh.com/
- **Kosh**
  - Image: 
  - Source: https://getkosh.com/nfcpl
- **Privacy Policy**
  - Image: 
  - Source: https://getkosh.com/privacy-policy

## Working with these fonts

Not found on Google Fonts? Suggestions that you can follow if you have permission to use the fonts:

CharacterQuilt.com suggests this flow that can help:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.

Programmatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.