llms.txt

Kong Inc. Brand Identity

A complete profile of Kong Inc.'s visual system — colors, typography, components, and personality.

Quick Facts

Field Value
Primary #CCFF00
Accent #CCFF00
Body Font funnel
Heading Font funnel

Color Palette

Typography

Visual Assets

UI Components

Brand Personality

Tone: modern · Energy: high · Audience: tech professionals and businesses

Kong Inc. Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

Working with these fonts

CharacterQuilt.com suggests this flow that can help:

  1. Open the company's homepage in a browser with DevTools open.
  2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
  3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
  4. For each captured font URL: right-click → Save As to download the file locally.
  5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each src: url(...) to point to your local file path.

Programmatic alternative: load the URL with Playwright or Puppeteer, listen for response events whose Content-Type starts with font/, and write the body to disk. The CSS extraction step is the same.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.

Machine-Readable Profile

{
  "colorScheme": "light",
  "fonts": [
    {
      "family": "funnel",
      "count": 144
    },
    {
      "family": "funnel Fallback",
      "count": 144
    },
    {
      "family": "sans-serif",
      "count": 93
    }
  ],
  "colors": {
    "primary": "#CCFF00",
    "secondary": "#99C47C",
    "accent": "#CCFF00",
    "background": "#CDD4CB",
    "textPrimary": "#4A4D49",
    "link": "#001408"
  },
  "typography": {
    "fontFamilies": {
      "primary": "funnel",
      "heading": "funnel"
    },
    "fontStacks": {
      "body": [
        "funnel",
        "funnel Fallback",
        "sans-serif"
      ],
      "heading": [
        "funnel",
        "funnel Fallback",
        "sans-serif"
      ],
      "paragraph": [
        "funnel",
        "funnel Fallback",
        "sans-serif"
      ]
    },
    "fontSizes": {
      "h1": "120px",
      "h2": "32px",
      "body": "18px"
    }
  },
  "spacing": {
    "baseUnit": 4,
    "borderRadius": "10px"
  },
  "components": {
    "input": {
      "background": "transparent",
      "textColor": "#000000",
      "borderColor": null,
      "borderRadius": "0px",
      "borderRadiusCorners": {
        "topLeft": "0px",
        "topRight": "0px",
        "bottomRight": "0px",
        "bottomLeft": "0px"
      },
      "shadow": "none"
    },
    "buttonPrimary": {
      "background": "#CCFF00",
      "textColor": "#000000",
      "borderRadius": "0px",
      "borderRadiusCorners": {
        "topLeft": "0px",
        "topRight": "0px",
        "bottomRight": "0px",
        "bottomLeft": "0px"
      },
      "shadow": "none"
    },
    "buttonSecondary": {
      "background": "#CDD4CB",
      "textColor": "#000000",
      "borderRadius": "10000px",
      "borderRadiusCorners": {
        "topLeft": "10000px",
        "topRight": "10000px",
        "bottomRight": "10000px",
        "bottomLeft": "10000px"
      },
      "shadow": "none"
    }
  },
  "images": {
    "logo": "data:image/svg+xml;utf8,%3Csvg%20xmlns%3D%22http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%22%20fill%3D%22none%22%20viewBox%3D%220%200%20126%2040%22%20class%3D%22MainNav_logoDefault__J8tDt%22%20data-fc-idx%3D%220%22%3E%3Cg%20fill%3D%22currentColor%22%20class%3D%22kong-logo_svg__logo%22%20style%3D%22fill%3A%20rgb(204%2C%20255%2C%200)%20!important%3B%22%3E%3Cpath%20d%3D%22m14.7%2032.947-1.1%201.39%202.487%203.872L15.828%2040h10.553l.73-1.79-4.244-5.263zM20.47%209.382l-3.816%206.657%2018.618%2021.948-.53%202.013h8.54l1.546-7.14L24.905%209.379z%22%20style%3D%22fill%3A%20rgb(204%2C%20255%2C%200)%20!important%3B%22%2F%3E%3Cpath%20d%3D%22m23.006%204.378-1.816%203.33h4.504l7.73%209.164%204.595-3.76v-2.387l-1.596-2.234%201.18-1.223L28.383%200zM9.147%2022.928H6.63L0%2031.313V40h7.112l1.257-1.627%205.487-7.078h7.937l2.444-3.73-8.606-10.176z%22%20style%3D%22fill%3A%20rgb(204%2C%20255%2C%200)%20!important%3B%22%2F%3E%3C%2Fg%3E%3Cpath%20fill%3D%22currentColor%22%20fill-rule%3D%22evenodd%22%20d%3D%22M77.122%2027.387h6.192v-9.46h-6.192zm.217%203.784c-1.724%200-2.62-.279-3.357-1.046-1.108-1.11-1.538-2.651-1.538-7.431s.43-6.321%201.538-7.462c.71-.74%201.633-1.02%203.357-1.02h5.758c1.723%200%202.619.28%203.356%201.02%201.109%201.14%201.538%202.651%201.538%207.462s-.43%206.322-1.538%207.43c-.737.772-1.633%201.047-3.356%201.047zM101.997%2019.559v11.608h4.709V19.185c0-2.486-.276-3.379-.986-4.055-.647-.646-1.574-.937-3.021-.937l-4.142.012-2.374%202.136v-2.136H91.49v16.958h4.709V17.92h5.79v1.632zM65.077%209.54h5.608l-8.054%2010.164%208.393%2011.463h-5.947l-6.386-9.004-1.514-.008v9.012h-5.049V9.54h5.049v8.382h1.514zM121.161%2014.21v2.135l-2.375-2.136-3.534-.012c-1.692%200-2.685.292-3.455%201.027-1.017%201.042-1.51%203.324-1.51%207.502%200%204.177.402%206.365%201.384%207.38.769.735%201.684%201.062%203.503%201.062h5.975l.008%202.427-8.295.015.008.996%202.142%202.368h6.484c1.723%200%202.709-.307%203.325-.952.769-.799%201.076-1.294%201.076-4.21V14.214h-4.74zm.031%2013.158H115v-9.445h6.188v9.445z%22%20class%3D%22kong-logo_svg__letter%22%20clip-rule%3D%22evenodd%22%20style%3D%22fill%3A%20rgb(204%2C%20255%2C%200)%20!important%3B%22%2F%3E%3C%2Fsvg%3E",
    "favicon": "https://konghq.com/favicon.ico",
    "ogImage": "https://prd-mktg-konghq-com.imgix.net/images/2026/03/69ca7138-kong-thumbnail-2026.png?auto=format",
    "logoHref": "/"
  },
  "__llm_logo_reasoning": {
    "selectedIndex": 0,
    "reasoning": "Selected #0 because it is visible, located in the header, links to the homepage, and matches the brand 'Kong Inc.'.",
    "confidence": 0.9,
    "source": "llm"
  },
  "__llm_button_reasoning": {
    "primary": {
      "index": 0,
      "text": "[Book Demo](/contact-sales)Book Demo",
      "reasoning": "Button #10 has a vibrant brand color (#CCFF00) and action-oriented text 'Book Demo', making it the primary CTA."
    },
    "secondary": {
      "index": 20,
      "text": "[Explore the Platform](/products/kong-konnect)Explore the Platform",
      "reasoning": "Button #9 has a different background color (#CDD4CB) and serves as a secondary action with 'Explore the Platform'."
    },
    "confidence": 0.95
  },
  "personality": {
    "tone": "modern",
    "energy": "high",
    "targetAudience": "tech professionals and businesses"
  },
  "designSystem": {
    "framework": "custom",
    "componentLibrary": ""
  },
  "confidence": {
    "buttons": 0.95,
    "colors": 0.9,
    "overall": 0.925
  },
  "__llm_metadata": {
    "logoSelection": {
      "llmCalled": true,
      "llmSucceeded": true,
      "finalSource": "llm",
      "rawLogoSelection": {
        "selectedLogoIndex": 0,
        "selectedLogoReasoning": "Selected #0 because it is visible, located in the header, links to the homepage, and matches the brand 'Kong Inc.'.",
        "confidence": 0.9
      }
    },
    "buttonClassification": {
      "llmCalled": true,
      "llmSucceeded": true
    }
  }
}