Kong Inc. Brand Identity

A complete profile of Kong Inc.'s visual system — colors, typography, components, and personality — extracted from https://konghq.com. Built for designers, agents, and AI tools.

Color Palette

Brand palette extracted from https://konghq.com.

• primary: #CCFF00
• secondary: #99C47C
• accent: #CCFF00
• background: #CDD4CB
• textPrimary: #4A4D49
• link: #001408

Typography

Each font links to its Google Fonts page where available.

• primary: funnel (Google Fonts →)
• heading: funnel (Google Fonts →)
• font stacks: funnel, funnel Fallback, sans-serif

Visual Assets

%20!important%3B%22%3E%3Cpath%20d%3D%22m14.7%2032.947-1.1%201.39%202.487%203.872L15.828%2040h10.553l.73-1.79-4.244-5.263zM20.47%209.382l-3.816%206.657%2018.618%2021.948-.53%202.013h8.54l1.546-7.14L24.905%209.379z%22%20style%3D%22fill%3A%20rgb(204%2C%20255%2C%200)%20!important%3B%22%2F%3E%3Cpath%20d%3D%22m23.006%204.378-1.816%203.33h4.504l7.73%209.164%204.595-3.76v-2.387l-1.596-2.234%201.18-1.223L28.383%200zM9.147%2022.928H6.63L0%2031.313V40h7.112l1.257-1.627%205.487-7.078h7.937l2.444-3.73-8.606-10.176z%22%20style%3D%22fill%3A%20rgb(204%2C%20255%2C%200)%20!important%3B%22%2F%3E%3C%2Fg%3E%3Cpath%20fill%3D%22currentColor%22%20fill-rule%3D%22evenodd%22%20d%3D%22M77.122%2027.387h6.192v-9.46h-6.192zm.217%203.784c-1.724%200-2.62-.279-3.357-1.046-1.108-1.11-1.538-2.651-1.538-7.431s.43-6.321%201.538-7.462c.71-.74%201.633-1.02%203.357-1.02h5.758c1.723%200%202.619.28%203.356%201.02%201.109%201.14%201.538%202.651%201.538%207.462s-.43%206.322-1.538%207.43c-.737.772-1.633%201.047-3.356%201.047zM101.997%2019.559v11.608h4.709V19.185c0-2.486-.276-3.379-.986-4.055-.647-.646-1.574-.937-3.021-.937l-4.142.012-2.374%202.136v-2.136H91.49v16.958h4.709V17.92h5.79v1.632zM65.077%209.54h5.608l-8.054%2010.164%208.393%2011.463h-5.947l-6.386-9.004-1.514-.008v9.012h-5.049V9.54h5.049v8.382h1.514zM121.161%2014.21v2.135l-2.375-2.136-3.534-.012c-1.692%200-2.685.292-3.455%201.027-1.017%201.042-1.51%203.324-1.51%207.502%200%204.177.402%206.365%201.384%207.38.769.735%201.684%201.062%203.503%201.062h5.975l.008%202.427-8.295.015.008.996%202.142%202.368h6.484c1.723%200%202.709-.307%203.325-.952.769-.799%201.076-1.294%201.076-4.21V14.214h-4.74zm.031%2013.158H115v-9.445h6.188v9.445z%22%20class%3D%22kong-logo_svg__letter%22%20clip-rule%3D%22evenodd%22%20style%3D%22fill%3A%20rgb(204%2C%20255%2C%200)%20!important%3B%22%2F%3E%3C%2Fsvg%3E)

Logo

Favicon

Social Card

UI Components

Live previews rendered using Kong Inc.'s actual button styles.

• Input:

  • background: transparent
  • textColor: #000000
  • borderColor: null
  • borderRadius: 0px
  • shadow: none

• Button Primary:

  • background: #CCFF00
  • textColor: #000000
  • borderRadius: 0px
  • shadow: none

• Button Secondary:

  • background: #CDD4CB
  • textColor: #000000
  • borderRadius: 10000px
  • shadow: none

Brand Personality

• Tone: modern
• Energy: high
• Audience: tech professionals and businesses

Kong Inc. Brand in the Wild

Image: assets.prd.mktg.konghq.com

Image: prd-mktg-konghq-com.imgix.net

Image: assets.prd.mktg.konghq.com

Image: prd-mktg-konghq.com

Image: assets.prd.mktg.konghq.com

Image: prd-mktg-konghq.com

Frequently Asked Questions

What is Kong Inc.'s primary brand color?

Kong Inc.'s primary brand color is #CCFF00. It anchors the visual identity across their website, product UI, and marketing materials.

What font does Kong Inc. use?

Kong Inc. uses funnel as the primary typeface across body and headings.

Does Kong Inc. use a light or dark theme?

Kong Inc.'s primary site uses a light color scheme, with a background of #CDD4CB.

Where can I find Kong Inc.'s logo?

Kong Inc.'s logo is available directly on their site (https://konghq.com).

How was this brand profile generated?

This profile was extracted from https://konghq.com using the Firecrawl branding extraction API.