kobalt labs.json

Kobalt Labs Brand Identity

A complete profile of Kobalt Labs's visual system — colors, typography, components, and personality — extracted from https://www.kobaltlabs.com/. Built for designers, agents, and AI tools.

Quick Facts

Field Value
Primary #1D4ED8
Accent #1D4ED8
Body Font Inter
Heading Font General Sans

Color Palette

Typography

Visual Assets

UI Components

Brand Personality

Tone: professional · Energy: medium · Audience: business professionals and tech companies

Kobalt Labs Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

Working with these fonts

Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:

CharacterQuilt.com suggests this flow that can help:

  1. Open the company's homepage in a browser with DevTools open.
  2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
  3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
  4. For each captured font URL: right-click → Save As to download the file locally.
  5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each src: url(...) to point to your local file path.

Programmatic alternative: load the URL with Playwright or Puppeteer, listen for response events whose Content-Type starts with font/, and write the body to disk. The CSS extraction step is the same.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.

Machine-Readable Profile

{
  "colorScheme": "light",
  "fonts": [
    {
      "family": "Inter",
      "role": "body"
    },
    {
      "family": "General Sans",
      "role": "heading"
    }
  ],
  "colors": {
    "primary": "#1D4ED8",
    "secondary": "#DBEAFE",
    "accent": "#1D4ED8",
    "background": "#FFFFFF",
    "textPrimary": "#000000",
    "link": "#1D4ED8"
  },
  "typography": {
    "fontFamilies": {
      "primary": "Inter",
      "heading": "General Sans"
    },
    "fontStacks": {
      "heading": [
        "General Sans",
        "sans-serif"
      ],
      "body": [
        "sans-serif"
      ],
      "paragraph": [
        "Inter",
        "sans-serif"
      ]
    },
    "fontSizes": {
      "h1": "60px",
      "h2": "36px",
      "body": "13px"
    }
  },
  "spacing": {
    "baseUnit": 4,
    "borderRadius": "8px"
  },
  "components": {
    "input": {
      "background": "#EBEBEB",
      "textColor": "#000000",
      "borderColor": null,
      "borderRadius": "8px",
      "borderRadiusCorners": {
        "topLeft": "8px",
        "topRight": "8px",
        "bottomRight": "8px",
        "bottomLeft": "8px"
      },
      "shadow": "none"
    },
    "buttonPrimary": {
      "background": "#FFFFFF",
      "textColor": "#0000EE",
      "borderRadius": "8px",
      "borderRadiusCorners": {
        "topLeft": "8px",
        "topRight": "8px",
        "bottomRight": "8px",
        "bottomLeft": "8px"
      },
      "shadow": "rgba(0, 0, 0, 0.173) 0px 0.482901px 0.482901px -1.875px, rgba(0, 0, 0, 0.063) 0px 4px 4px -3.75px, rgba(29, 61, 20, 0.1) 0px 2px 0px 0px"
    }
  },
  "images": {
    "logo": "data:image/svg+xml;utf8,%3Csvg%20xmlns%3D%22http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%22%20style%3D%22width%3A100%25%3Bheight%3A100%25%3B%22%20viewBox%3D%220%200%20100%20100%22%20preserveAspectRatio%3D%22none%22%20width%3D%22100%25%22%20height%3D%22100%25%22%20data-fc-idx%3D%220%22%3E%3Csvg%20width%3D%22100%22%20height%3D%22100%22%20fill%3D%22none%22%20id%3D%22svg-711507676_604%22%3E%3Cg%20clip-path%3D%22url(%23svg-711507676_604_a)%22%20fill-rule%3D%22evenodd%22%20clip-rule%3D%22evenodd%22%20fill%3D%22%231C53FE%22%3E%3Cpath%20d%3D%22M50%20100c13.807%200%2025-11.193%2025-25S63.807%2050%2050%2050%2025%2061.193%2025%2075s11.193%2025%2025%2025Zm0%200c-6.904%200-12.5-5.597-12.5-12.5S43.096%2075%2050%2075s12.5%205.597%2012.5%2012.5S56.904%20100%2050%20100Z%22%2F%3E%3Cpath%20d%3D%22M50%20100c27.614%200%2050-22.386%2050-50S77.614%200%2050%200%200%2022.386%200%2050s22.386%2050%2050%2050Zm0%200c20.71%200%2037.5-16.79%2037.5-37.5S70.71%2025%2050%2025%2012.5%2041.79%2012.5%2062.5%2029.29%20100%2050%20100Z%22%2F%3E%3C%2Fg%3E%3Cdefs%3E%3CclipPath%20id%3D%22svg-711507676_604_a%22%3E%3Cpath%20fill%3D%22%23fff%22%20d%3D%22M0%200h100v100H0z%22%2F%3E%3C%2FclipPath%3E%3C%2Fdefs%3E%3C%2Fsvg%3E%3C%2Fsvg%3E",
    "favicon": "https://framerusercontent.com/images/qATrWx9ntzxR6nr1iOcfLwA0c.png",
    "ogImage": "https://framerusercontent.com/assets/gcMlJQY5t5u5dTPkloc1RJ2ntk.jpg",
    "logoHref": "./"
  },
  "__llm_logo_reasoning": {
    "selectedIndex": 19,
    "reasoning": "Selected #19 because it is located in the header, links to the homepage, and matches the brand name 'Kobalt Labs'.",
    "confidence": 0.9,
    "source": "llm"
  },
  "__llm_button_reasoning": {
    "primary": {
      "index": 0,
      "text": "Book a Demo",
      "reasoning": "The 'Book a Demo' button is likely the primary CTA due to its action-oriented text, which suggests a direct engagement with the company's services."
    },
    "secondary": {
      "index": 1,
      "text": "Request Info",
      "reasoning": "The 'Request Info' button serves as a secondary action, providing additional information rather than direct engagement."
    },
    "confidence": 0.9
  },
  "personality": {
    "tone": "professional",
    "energy": "medium",
    "targetAudience": "business professionals and tech companies"
  },
  "designSystem": {
    "framework": "custom",
    "componentLibrary": ""
  },
  "confidence": {
    "buttons": 0.9,
    "colors": 0.9,
    "overall": 0.9
  },
  "__llm_metadata": {
    "logoSelection": {
      "llmCalled": true,
      "llmSucceeded": true,
      "finalSource": "llm",
      "rawLogoSelection": {
        "selectedLogoIndex": 19,
        "selectedLogoReasoning": "Selected #19 because it is located in the header, links to the homepage, and matches the brand name 'Kobalt Labs'.",
        "confidence": 0.9
      }
    },
    "buttonClassification": {
      "llmCalled": true,
      "llmSucceeded": true
    }
  }
}