Klaviyo Brand: Colors, Fonts, Logo & Visual Identity

Klaviyo Brand Identity

A complete profile of Klaviyo's visual system — colors, typography, components, and personality — extracted from https://investors.klaviyo.com. Built for designers, agents, and AI tools.

Color Palette

Brand palette extracted from https://investors.klaviyo.com.

primary
#FF5268
rgb(255, 82, 104)

secondary
#5F3F3F
rgb(95, 63, 63)

accent
#232426
rgb(35, 36, 38)

background
#FFFCF9
rgb(255, 252, 249)

textPrimary
#232426
rgb(35, 36, 38)

link
#0073E7
rgb(0, 115, 231)

Typography

Each font links to its Google Fonts page where available.

primary
Instrument Sans
Instrument Sans Google Fonts →

heading
Instrument Sans
Instrument Sans Google Fonts →

Visual Assets

Logo

Favicon

UI Components

Input

Element Properties
Background #FFFFFF
Text Color #000000
Border Color #232426
Border Radius 0px
Shadow none

Button Primary

Element Properties
Background #232426
Text Color #FFFFFF
Border Color #FFFFFF
Border Radius 58px
Shadow none

Button Secondary

Element Properties
Background #FFFCF9
Text Color #232426
Border Color #FFFFFF
Border Radius 58px
Shadow none

Brand Personality

Tone: professional
Energy: medium
Audience: investors and business professionals

Klaviyo Brand in the Wild

Image: s203.q4cdn.com

Source: investors.klaviyo.com

Image: s203.q4cdn.com

Source: investors.klaviyo.com

Frequently Asked Questions

  1. What is Klaviyo's primary brand color?
    Klaviyo's primary brand color is #FF5268. It anchors the visual identity across their website, product UI, and marketing materials.

  2. What accent color does Klaviyo use?
    Klaviyo uses #232426 as an accent color, typically applied to interactive elements like links, buttons, and call-to-action emphasis.

  3. What font does Klaviyo use?
    Klaviyo uses Instrument Sans as the primary typeface across body and headings.

  4. Does Klaviyo use a light or dark theme?
    Klaviyo's primary site uses a light color scheme, with a background of #FFFCF9.

  5. Where can I find Klaviyo's logo?
    Klaviyo's logo is available directly on their site (https://investors.klaviyo.com). The current logo URL is included in the machine-readable JSON profile linked above.

  6. How was this brand profile generated?
    This profile was extracted from https://investors.klaviyo.com using the Firecrawl branding extraction API, which inspects the live page's CSS, fonts, color tokens, and component styles. It is not affiliated with or endorsed by Klaviyo.

Methodology

Brand data on this page was extracted from https://investors.klaviyo.com on 2026-07-27 using the Firecrawl branding extraction API, which inspects each site's live CSS, font network requests, color tokens, and component styles. Brand-in-the-wild images were sourced via Google Image Search restricted to ad/webinar/report queries and link out to their original third-party publishers; we link to the source rather than re-hosting third-party content. This page is published by CharacterQuilt and is not affiliated with or endorsed by Klaviyo.

Machine-Readable Profile

Direct endpoints for agents, designers, and tooling. No login or auth required.

{
  "colorScheme": "light",
  "fonts": [
    {
      "family": "Instrument Sans",
      "role": "body"
    },
    {
      "family": "Arial",
      "role": "unknown"
    }
  ],
  "colors": {
    "primary": "#FF5268",
    "secondary": "#5F3F3F",
    "accent": "#232426",
    "background": "#FFFCF9",
    "textPrimary": "#232426",
    "link": "#0073E7"
  },
  "typography": {
    "fontFamilies": {
      "primary": "Instrument Sans",
      "heading": "Instrument Sans"
    },
    "fontStacks": {
      "heading": [
        "Instrument Sans"
      ],
      "body": [
        "Instrument Sans"
      ],
      "paragraph": [
        "Instrument Sans"
      ]
    },
    "fontSizes": {
      "h1": "82px",
      "h2": "40px",
      "body": "16px"
    }
  },
  "spacing": {
    "baseUnit": 4,
    "borderRadius": "3px"
  },
  "components": {
    "input": {
      "background": "#FFFFFF",
      "textColor": "#000000",
      "borderColor": "#232426",
      "borderRadius": "0px",
      "borderRadiusCorners": {
        "topLeft": "0px",
        "topRight": "0px",
        "bottomRight": "0px",
        "bottomLeft": "0px"
      },
      "shadow": "none"
    },
    "buttonPrimary": {
      "background": "#232426",
      "textColor": "#FFFFFF",
      "borderColor": "#FFFFFF",
      "borderRadius": "58px",
      "borderRadiusCorners": {
        "topLeft": "58px",
        "topRight": "58px",
        "bottomRight": "58px",
        "bottomLeft": "58px"
      },
      "shadow": "none"
    },
    "buttonSecondary": {
      "background": "#FFFCF9",
      "textColor": "#232426",
      "borderColor": "#FFFFFF",
      "borderRadius": "58px",
      "borderRadiusCorners": {
        "topLeft": "58px",
        "topRight": "58px",
        "bottomRight": "58px",
        "bottomLeft": "58px"
      },
      "shadow": "none"
    }
  },
  "images": {
    "logo": "https://s203.q4cdn.com/135375496/files/design/klaviyo_logo-white.svg",
    "favicon": "https://s203.q4cdn.com/135375496/files/favicon.ico",
    "ogImage": null,
    "logoHref": "/",
    "logoAlt": "Klaviyo, Inc."
  },
  "personality": {
    "tone": "professional",
    "energy": "medium",
    "targetAudience": "investors and business professionals"
  },
  "designSystem": {
    "framework": "custom",
    "componentLibrary": ""
  }
}