# Klarismo Brand Identity

A complete profile of **Klarismo**'s visual system — colors, typography, components, and personality — extracted from http://klarismo.com. Built for designers, agents, and AI tools.

- Page: https://characterquilt.com/branding/klarismo
- Machine-readable JSON: https://characterquilt.com/branding/klarismo.json
- Per-page llms.txt: https://characterquilt.com/branding/klarismo/llms.txt

## Quick Facts

| Field | Value |
|---|---|
| Primary | #673DE6 |
| Accent | #673DE6 |
| Body Font | DM Sans |
| Heading Font | DM Sans |

## Color Palette

- primary: #673DE6
- secondary: #6D7081
- accent: #673DE6
- background: #FAFBFF
- textPrimary: #1D1E20
- link: #D5DFFF

## Typography

- primary: DM Sans — https://fonts.google.com/specimen/DM+Sans
- heading: DM Sans — https://fonts.google.com/specimen/DM+Sans

## UI Components

- input: background=transparent, textColor=#6D7081, borderColor=null, borderRadius=0px, shadow=none
- buttonPrimary: background=#673DE6, textColor=#FFFFFF, borderRadius=8px, shadow=none
- buttonSecondary: background=#F4F5FF, textColor=#673DE6, borderColor=#673DE6, borderRadius=8px, shadow=none

## Brand Personality

Tone: professional · Energy: medium · Audience: tech-savvy individuals looking for domain and hosting services

## Klarismo Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

- **KLARISMO: 3D Visualizations of Your Body - Impakter**
  - Image: https://impakter.com/wp-content/uploads/2016/06/zz.jpg
  - Source: https://impakter.com/klarismo-3d-visualizations-body-instagram/
- **KLARISMO: 3D Visualizations of Your Body - Impakter**
  - Image: https://fastcdn.impakter.com/wp-content/uploads/2016/07/visualisations-head.jpg?strip=all&lossy=1&quality=92&ssl=1
  - Source: https://impakter.com/klarismo-3d-visualizations-body-instagram/
- **Klarismo MRI medical imaging case study - Cosmina Busaga**
  - Image: http://cosmina.co.uk/og_img.png
  - Source: http://www.cosmina.co.uk/klarismo
- **KLARISMO: 3D Visualizations of Your Body - Impakter**
  - Image: https://impakter.com/wp-content/uploads/2016/07/visualisations-head.jpg
  - Source: https://impakter.com/klarismo-3d-visualizations-body-instagram/
- **Klarismo MRI medical imaging case study - Cosmina Busaga**
  - Image: http://www.cosmina.co.uk/img/klarismo/packages-thumb.jpg
  - Source: http://www.cosmina.co.uk/klarismo
- **Klarismo Body, Brain MRI Scanning & Measuring Redox Potential With MRI**
  - Image: https://bengreenfieldlife.com/wp-content/uploads/2016/11/brain-landscape.jpg
  - Source: https://bengreenfieldlife.com/podcast/biohacking-podcasts/measuring-redox-potential-with-mri/

## Working with these fonts

Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:

CharacterQuilt.com suggests this flow that can help:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.

Programmatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.

## Machine-Readable Profile

```json
{
  "colorScheme": "light",
  "fonts": [
    {
      "family": "DM Sans",
      "role": "body"
    }
  ],
  "colors": {
    "primary": "#673DE6",
    "secondary": "#6D7081",
    "accent": "#673DE6",
    "background": "#FAFBFF",
    "textPrimary": "#1D1E20",
    "link": "#D5DFFF"
  },
  "typography": {
    "fontFamilies": {
      "primary": "DM Sans",
      "heading": "DM Sans"
    },
    "fontStacks": {
      "heading": [
        "DM Sans",
        "sans-serif"
      ],
      "body": [
        "DM Sans",
        "sans-serif"
      ],
      "paragraph": [
        "DM Sans",
        "sans-serif"
      ]
    },
    "fontSizes": {
      "h1": "40px",
      "h2": "24px",
      "body": "16px"
    }
  },
  "spacing": {
    "baseUnit": 4,
    "borderRadius": "8px"
  },
  "components": {
    "input": {
      "background": "transparent",
      "textColor": "#6D7081",
      "borderColor": null,
      "borderRadius": "0px",
      "borderRadiusCorners": {
        "topLeft": "0px",
        "topRight": "0px",
        "bottomRight": "0px",
        "bottomLeft": "0px"
      },
      "shadow": "none"
    },
    "buttonPrimary": {
      "background": "#673DE6",
      "textColor": "#FFFFFF",
      "borderRadius": "8px",
      "borderRadiusCorners": {
        "topLeft": "8px",
        "topRight": "8px",
        "bottomRight": "8px",
        "bottomLeft": "8px"
      },
      "shadow": "none"
    },
    "buttonSecondary": {
      "background": "#F4F5FF",
      "textColor": "#673DE6",
      "borderColor": "#673DE6",
      "borderRadius": "8px",
      "borderRadiusCorners": {
        "topLeft": "8px",
        "topRight": "8px",
        "bottomRight": "8px",
        "bottomLeft": "8px"
      },
      "shadow": "none"
    }
  },
  "images": {
    "favicon": null,
    "ogImage": null
  }
}
```