Kiwify Brand Identity

A complete profile of Kiwify's visual system — colors, typography, components, and personality.

Quick Facts

Color Palette

• primary: #041296
• secondary: #00C950
• accent: #33334F
• background: #FFFFFF
• textPrimary: #33334F
• link: #33334F

Typography

• primary: Open Sans — https://fonts.google.com/specimen/Open+Sans
• heading: Mukta — https://fonts.google.com/specimen/Mukta

Visual Assets

• Logo:
• Favicon:
• Social card (og:image):

UI Components

• buttonPrimary: background=#33334F, textColor=#FFFFFF, borderRadius=10px, shadow=none
• buttonSecondary: background=#FFFFFF, textColor=#33334F, borderRadius=10px, shadow=none

Brand Personality

Tone: modern · Energy: medium · Audience: digital entrepreneurs and online business owners

Kiwify Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

• Dos 6 em 7 -> aos 7 em 1
  • Image:
  • Source: Kiwify
• 35+ Christmas Would You Rather Questions (Fun & Family Friendly)
  • Image:
  • Source: Brightful
• Relatório de Transparência e Igualdade Salarial - Kiwify
  • Image:
  • Source: Kiwify Press
• Nail Designer Profissional 29,90 – academianailsoficial.com
  • Image:
  • Source: Kiwify Affiliate

Working with these fonts

Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:

CharacterQuilt.com suggests this flow that can help:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each src: url(...) to point to your local file path.

Programmatic alternative: load the URL with Playwright or Puppeteer, listen for response events whose Content-Type starts with font/, and write the body to disk. The CSS extraction step is the same.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.

Machine-Readable Profile

{
    "colorScheme": "light",
    "fonts": [
        {
            "family": "Mukta",
            "role": "heading"
        },
        {
            "family": "Open Sans",
            "role": "body"
        }
    ],
    "colors": {
        "primary": "#041296",
        "secondary": "#00C950",
        "accent": "#33334F",
        "background": "#FFFFFF",
        "textPrimary": "#33334F",
        "link": "#33334F"
    },
    "typography": {
        "fontFamilies": {
            "primary": "Open Sans",
            "heading": "Mukta"
        },
        "fontStacks": {
            "heading": [
                "Mukta"
            ],
            "body": [
                "Open Sans",
                "sans-serif"
            ],
            "paragraph": [
                "Mukta"
            ]
        },
        "fontSizes": {
            "h1": "64px",
            "h2": "42px",
            "body": "24px"
        }
    },
    "spacing": {
        "baseUnit": 4,
        "borderRadius": "0px"
    },
    "components": {
        "buttonPrimary": {
            "background": "#33334F",
            "textColor": "#FFFFFF",
            "borderRadius": "10px",
            "borderRadiusCorners": {
                "topLeft": "10px",
                "topRight": "10px",
                "bottomRight": "10px",
                "bottomLeft": "10px"
            },
            "shadow": "none"
        },
        "buttonSecondary": {
            "background": "#FFFFFF",
            "textColor": "#33334F",
            "borderRadius": "10px",
            "borderRadiusCorners": {
                "topLeft": "10px",
                "topRight": "10px",
                "bottomRight": "10px",
                "bottomLeft": "10px"
            },
            "shadow": "none"
        }
    },
    "images": {
        "logo": "https://kiwify.com.br/.netlify/images?url=_astro%2Flogo.0cuMVBav.png&w=400&h=110",
        "favicon": "https://kiwify.com.br/_astro/logo.Bi70aw49.svg",
        "ogImage": "/_astro/home-section-hero-pt.99TPFLAh.webp",
        "logoHref": "/",
        "logoAlt": "Kiwify"
    },
    "personality": {
        "tone": "modern",
        "energy": "medium",
        "targetAudience": "digital entrepreneurs and online business owners"
    },
    "designSystem": {
        "framework": "tailwind",
        "componentLibrary": ""
    },
    "confidence": {
        "buttons": 0.95,
        "colors": 0.9,
        "overall": 0.925
    }
}