Kiwi Biosciences Brand Identity

A complete profile of Kiwi Biosciences's visual system — colors, typography, components, and personality.

Quick Facts

Color Palette

• primary: #2D4024
• secondary: #D0481B
• accent: #E22222
• background: #FFFFFF
• textPrimary: #000000
• link: #E22222

Typography

• primary: Figtree — https://fonts.google.com/specimen/Figtree
• heading: Figtree — https://fonts.google.com/specimen/Figtree

Visual Assets

• Logo:
• Social card (og:image):

UI Components

• input: background=#FFFFFF, textColor=#000000, borderColor=#949596, borderRadius=4px, shadow=none
• buttonPrimary: background=#FFFFFF, textColor=#000000, borderRadius=0px, shadow=rgba(255, 255, 255, 0.69) 0px 0px 0px 0px inset
• buttonSecondary: background=transparent, textColor=#000000, borderColor=#000000, borderRadius=0px, shadow=none

Brand Personality

Tone: professional · Energy: medium · Audience: Individuals with dietary restrictions

Kiwi Biosciences Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

• Breaking Free from Food Avoidance: Q&A with Wendy Busse, MSc, RD – FODZYME

  • Image:
  • Source: Link

• Fructan Foods and Sensitivity Explained – FODZYME

  • Image:
  • Source: Link

• Blog

  • Image:
  • Source: Link

• Case Studies

  • Image:
  • Source: Link

• Fructan Foods and Sensitivity Explained – FODZYME

  • Image:
  • Source: Link

• Eat the foods you couldn't before without gut symptoms

  • Image:
  • Source: Link

Working with these fonts

CharacterQuilt.com suggests this flow for acquiring fonts with permission.

Machine-Readable Profile

{
 "colorScheme": "light",
 "fonts": [
 {
 "family": "Figtree",
 "role": "body"
 },
 {
 "family": "Quicksand",
 "role": "unknown"
 }
 ],
 "colors": {
 "primary": "#2D4024",
 "secondary": "#D0481B",
 "accent": "#E22222",
 "background": "#FFFFFF",
 "textPrimary": "#000000",
 "link": "#E22222"
 },
 "typography": {
 "fontFamilies": {
 "primary": "Figtree",
 "heading": "Figtree"
 },
 "fontStacks": {
 "heading": [
 "Figtree",
 "sans-serif"
 ],
 "body": [
 "Figtree",
 "sans-serif"
 ],
 "paragraph": [
 "Figtree",
 "sans-serif"
 ]
 },
 "fontSizes": {
 "h1": "56px",
 "h2": "48px",
 "body": "14px"
 }
 },
 "spacing": {
 "baseUnit": 4,
 "borderRadius": "5px"
 },
 "components": {
 "input": {
 "background": "#FFFFFF",
 "textColor": "#000000",
 "borderColor": "#949596",
 "borderRadius": "4px",
 "borderRadiusCorners": {
 "topLeft": "4px",
 "topRight": "4px",
 "bottomRight": "4px",
 "bottomLeft": "4px"
 },
 "shadow": "none"
 },
 "buttonPrimary": {
 "background": "#FFFFFF",
 "textColor": "#000000",
 "borderRadius": "0px",
 "borderRadiusCorners": {
 "topLeft": "0px",
 "topRight": "0px",
 "bottomRight": "0px",
 "bottomLeft": "0px"
 },
 "shadow": "rgba(255, 255, 255, 0.69) 0px 0px 0px 0px inset"
 },
 "buttonSecondary": {
 "background": "transparent",
 "textColor": "#000000",
 "borderColor": "#000000",
 "borderRadius": "0px",
 "borderRadiusCorners": {
 "topLeft": "0px",
 "topRight": "0px",
 "bottomRight": "0px",
 "bottomLeft": "0px"
 },
 "shadow": "none"
 }
 },
 "images": {
 "logo": "https://fodzyme.com/cdn/shop/files/logo.svg?height=18&v=1753829451",
 "favicon": null,
 "ogImage": "https://fodzyme.com/cdn/shop/files/FODZYMEHoliday2025_Green_a1ed94a7-f6b4-4ef3-b390-ab24ce940c92.jpg?v=1773413356&width=1200",
 "logoHref": "/",
 "logoAlt": "FODZYME"
 },
 "personality": {
 "tone": "professional",
 "energy": "medium",
 "targetAudience": "Individuals with dietary restrictions"
 },
 "designSystem": {
 "framework": "bootstrap",
 "componentLibrary": ""
 },
 "confidence": {
 "buttons": 0.9,
 "colors": 0.9,
 "overall": 0.9
 }
}