kiwi biosciences.json

Kiwi Biosciences Brand Identity

A complete profile of Kiwi Biosciences's visual system — colors, typography, components, and personality — extracted from https://www.fodzyme.com. Built for designers, agents, and AI tools.

Quick Facts

Field	Value
Primary	#2D4024
Accent	#E22222
Body Font	Figtree
Heading Font	Figtree

Color Palette

primary: #2D4024
secondary: #D0481B
accent: #E22222
background: #FFFFFF
textPrimary: #000000
link: #E22222

Typography

primary: Figtree — https://fonts.google.com/specimen/Figtree
heading: Figtree — https://fonts.google.com/specimen/Figtree

Visual Assets

UI Components

input: background=#FFFFFF, textColor=#000000, borderColor=#949596, borderRadius=4px, shadow=none
buttonPrimary: background=#FFFFFF, textColor=#000000, borderRadius=0px, shadow=rgba(255, 255, 255, 0.69) 0px 0px 0px 0px inset
buttonSecondary: background=transparent, textColor=#000000, borderColor=#000000, borderRadius=0px, shadow=none

Brand Personality

Tone: professional · Energy: medium · Audience: Individuals with dietary restrictions

Kiwi Biosciences Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

Breaking Free from Food Avoidance: Q&A with Wendy Busse, MSc, RD – FODZYME
- Image:
- Source: Link
Fructan Foods and Sensitivity Explained – FODZYME
- Image:
- Source: Link
blog
- Image:
- Source: Link
Case Studies
- Image:
- Source: Link
Fructan Foods and Sensitivity Explained – FODZYME
- Image:
- Source: Link
Eat the foods you couldn't before without gut symptoms
- Image:
- Source: Link

Working with these fonts

Machine-Readable Profile

{
  "colorScheme": "light",
  "fonts": [
    {
      "family": "Figtree",
      "role": "body"
    },
    {
      "family": "Quicksand",
      "role": "unknown"
    }
  ],
  "colors": {
    "primary": "#2D4024",
    "secondary": "#D0481B",
    "accent": "#E22222",
    "background": "#FFFFFF",
    "textPrimary": "#000000",
    "link": "#E22222"
  },
  "typography": {
    "fontFamilies": {
      "primary": "Figtree",
      "heading": "Figtree"
    },
    "fontStacks": {
      "heading": [
        "Figtree",
        "sans-serif"
      ],
      "body": [
        "Figtree",
        "sans-serif"
      ],
      "paragraph": [
        "Figtree",
        "sans-serif"
      ]
    },
    "fontSizes": {
      "h1": "56px",
      "h2": "48px",
      "body": "14px"
    }
  },
  "spacing": {
    "baseUnit": 4,
    "borderRadius": "5px"
  },
  "components": {
    "input": {
      "background": "#FFFFFF",
      "textColor": "#000000",
      "borderColor": "#949596",
      "borderRadius": "4px",
      "borderRadiusCorners": {
        "topLeft": "4px",
        "topRight": "4px",
        "bottomRight": "4px",
        "bottomLeft": "4px"
      },
      "shadow": "none"
    },
    "buttonPrimary": {
      "background": "#FFFFFF",
      "textColor": "#000000",
      "borderRadius": "0px",
      "borderRadiusCorners": {
        "topLeft": "0px",
        "topRight": "0px",
        "bottomRight": "0px",
        "bottomLeft": "0px"
      },
      "shadow": "rgba(255, 255, 255, 0.69) 0px 0px 0px 0px inset"
    },
    "buttonSecondary": {
      "background": "transparent",
      "textColor": "#000000",
      "borderColor": "#000000",
      "borderRadius": "0px",
      "borderRadiusCorners": {
        "topLeft": "0px",
        "topRight": "0px",
        "bottomRight": "0px",
        "bottomLeft": "0px"
      },
      "shadow": "none"
    }
  },
  "images": {
    "logo": "https://fodzyme.com/cdn/shop/files/logo.svg?height=18&v=1753829451",
    "favicon": null,
    "ogImage": "https://fodzyme.com/cdn/shop/files/FODZYMEHoliday2025_Green_a1ed94a7-f6b4-4ef3-b390-ab24ce940c92.jpg?v=1773413356&width=1200",
    "logoHref": "/",
    "logoAlt": "FODZYME"
  },
  "__llm_logo_reasoning": {
    "selectedIndex": 5,
    "reasoning": "Selected #5 because it is visible, located in the header, matches the brand name 'FODZYME', and links to the homepage.",
    "confidence": 0.95,
    "source": "llm"
  },
  "__llm_button_reasoning": {
    "primary": {
      "index": 3,
      "text": "Shop now",
      "reasoning": "The 'Shop now' button is likely the primary CTA due to its action-oriented text and placement, encouraging immediate purchase action."
    },
    "secondary": {
      "index": 2,
      "text": "Read all reviews",
      "reasoning": "The 'Read all reviews' button serves as a secondary action, providing additional information without the immediate purchase intent."
    },
    "confidence": 0.9
  },
  "personality": {
    "tone": "professional",
    "energy": "medium",
    "targetAudience": "Individuals with dietary restrictions"
  },
  "designSystem": {
    "framework": "bootstrap",
    "componentLibrary": ""
  },
  "confidence": {
    "buttons": 0.9,
    "colors": 0.9,
    "overall": 0.9
  },
  "__llm_metadata": {
    "logoSelection": {
      "llmCalled": true,
      "llmSucceeded": true,
      "finalSource": "llm",
      "rawLogoSelection": {
        "selectedLogoIndex": 5,
        "selectedLogoReasoning": "Selected #5 because it is visible, located in the header, matches the brand name 'FODZYME', and links to the homepage.",
        "confidence": 0.95
      }
    },
    "buttonClassification": {
      "llmCalled": true,
      "llmSucceeded": true
    }
  }
}