Kivo Health Brand Identity

A complete profile of Kivo Health's visual system — colors, typography, components, and personality — extracted from https://kivohealth.com. Built for designers, agents, and AI tools.

• Page: https://characterquilt.com/branding/kivo-health
• Machine-readable JSON: https://characterquilt.com/branding/kivo-health.json

Quick Facts

Color Palette

• primary: #1F2937
• secondary: #99DEF9
• accent: #2B79B9
• background: #FFFFFF
• textPrimary: #2B79B9
• link: #2B79B9

Typography

• primary: Lexend — https://fonts.google.com/specimen/Lexend
• heading: Lexend — https://fonts.google.com/specimen/Lexend

Visual Assets

• Logo:
• Favicon:

UI Components

• buttonPrimary: background=#2B79B9, textColor=#F9FAFB, borderColor=#57A1D3, borderRadius=40px, shadow=none
• buttonSecondary: background=#FFFFFF, textColor=#1F2937, borderRadius=40px, shadow=none

Brand Personality

Tone: professional · Energy: medium · Audience: health-conscious individuals

Kivo Health Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

• Kivo Health
  • Image:
  • Source: Kivo Health Launches
• Company
  • Image:
  • Source: About Kivo Health
• Blog
  • Image:
  • Source: Kivo Health Blog
• Blog
  • Image:
  • Source: Kivo Health Blog
• Blog
  • Image:
  • Source: Kivo Health Blog
• Blog
  • Image:
  • Source: Kivo Health Blog

Working with these fonts

Not found on Google Fonts? CharacterQuilt.com suggests this flow that can help:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each src: url(...) to point to your local file path.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.