Kitekraft Brand Identity

A complete profile of Kitekraft's visual system — colors, typography, components, and personality.

Quick Facts

Color Palette

• primary: #F4E115
• accent: #F4E115
• background: #F8F8F8
• textPrimary: #111111
• link: #0000EE

Typography

• primary: Jost — https://fonts.google.com/specimen/Jost
• heading: Jost — https://fonts.google.com/specimen/Jost

Visual Assets

• Logo:
• Favicon:
• Social card (og:image):

UI Components

• input: background=#FFFFFF, textColor=#333333, borderColor=#E4E4E4, borderRadius=10px, shadow=none
• buttonPrimary: background=#F4E115, textColor=#000000, borderRadius=10px, shadow=none
• buttonSecondary: background=#FFFFFF, textColor=#FFFFFF, borderRadius=10px, shadow=rgb(255, 255, 255) 0px 0px 0px 2px inset

Brand Personality

Tone: modern · Energy: medium · Audience: tech-savvy individuals interested in renewable energy

Kitekraft Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

• Kitekraft
  • Image:
  • Source: https://www.kitekraft.de/
• Blog
  • Image:
  • Source: https://www.kitekraft.de/blog
• Kitekraft
  • Image:
  • Source: https://www.kitekraft.de/blog-posts-deu/kitekraft-eroeffnet-anschluss-von-testflaeche-an-das-oeffentliche-stromnetz
• Blog
  • Image:
  • Source: https://www.kitekraft.de/blog
• Kitekraft
  • Image:
  • Source: https://www.kitekraft.de/blog-posts-deu/die-naechste-phase
• Blog
  • Image:
  • Source: https://www.kitekraft.de/blog

Working with these fonts

Not found on Google Fonts? Instructions:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS and copy out the matching @font-face declarations.

Machine-Readable Profile

{
 "colorScheme": "light",
 "fonts": [
  {
   "family": "Jost",
   "role": "body"
  }
 ],
 "colors": {
  "primary": "#F4E115",
  "accent": "#F4E115",
  "background": "#F8F8F8",
  "textPrimary": "#111111",
  "link": "#0000EE"
 },
 "typography": {
  "fontFamilies": {
   "primary": "Jost",
   "heading": "Jost"
  },
  "fontStacks": {
   "heading": [
    "Jost",
    "sans-serif"
   ],
   "body": [
    "Jost",
    "sans-serif"
   ],
   "paragraph": [
    "Jost",
    "sans-serif"
   ]
  },
  "fontSizes": {
   "h1": "64px",
   "h2": "40px",
   "body": "17px"
  }
 },
 "spacing": {
  "baseUnit": 8,
  "borderRadius": "0px"
 },
 "components": {
  "input": {
   "background": "#FFFFFF",
   "textColor": "#333333",
   "borderColor": "#E4E4E4",
   "borderRadius": "10px",
   "borderRadiusCorners": {
    "topLeft": "10px",
    "topRight": "0px",
    "bottomRight": "0px",
    "bottomLeft": "10px"
   },
   "shadow": "none"
  },
  "buttonPrimary": {
   "background": "#F4E115",
   "textColor": "#000000",
   "borderRadius": "10px",
   "borderRadiusCorners": {
    "topLeft": "0px",
    "topRight": "10px",
    "bottomRight": "10px",
    "bottomLeft": "0px"
   },
   "shadow": "none"
  },
  "buttonSecondary": {
   "background": "#FFFFFF",
   "textColor": "#FFFFFF",
   "borderRadius": "10px",
   "borderRadiusCorners": {
    "topLeft": "10px",
    "topRight": "10px",
    "bottomRight": "10px",
    "bottomLeft": "10px"
   },
   "shadow": "rgb(255, 255, 255) 0px 0px 0px 2px inset"
  }
 },
 "images": {
  "logo": "https://cdn.prod.website-files.com/60a7e7bc31a1214a325709bc/610cea6690cb912467729ed6_KitekraftLogo_AllWhite.png",
  "favicon": "https://cdn.prod.website-files.com/60a7e7bc31a1214a325709bc/61111b35fa53fc8338e3785c_KitekraftFavicon_Slashes_Blue_32pxx32px.png",
  "ogImage": "https://cdn.prod.website-files.com/60a7e7bc31a1214a325709bc/66d6f48ef1aa8be87b86ded0_2024-KiteKraft-8995.jpg"
 },
 "personality": {
  "tone": "modern",
  "energy": "medium",
  "targetAudience": "tech-savvy individuals interested in renewable energy"
 },
 "designSystem": {
  "framework": "custom",
  "componentLibrary": ""
 },
 "confidence": {
  "buttons": 0.95,
  "colors": 0.9,
  "overall": 0.925
 }
}