# Kite Brand Identity

A complete profile of **Kite**'s visual system — colors, typography, components, and personality.

## Quick Facts

| Field      | Value     |
|------------|-----------|
| Primary    | #DAA038   |
| Accent     | #FEF8F0   |
| Body Font  | DM Sans   |
| Heading Font| DM Sans  |

## Color Palette

- primary: #DAA038
- accent: #FEF8F0
- background: #FEF8F0
- textPrimary: #000000
- link: #111827

## Typography

- primary: DM Sans — https://fonts.google.com/specimen/DM+Sans
- heading: DM Sans — https://fonts.google.com/specimen/DM+Sans

## Visual Assets

- Logo: https://gokite.ai/images/Kite_Logo.svg
- Favicon: https://gokite.ai/favicon.svg
- Social card (og:image): https://gokite.ai/preview-newkiteai.png

## UI Components

- buttonPrimary: background=#FEF8F0, textColor=#FFFFFF, borderRadius=9999px, shadow=none
- buttonSecondary: background=#FFFFFF, textColor=#000000, borderColor=#DAD9C3, borderRadius=9999px, shadow=none

## Brand Personality

Tone: modern · Energy: medium · Audience: tech-savvy individuals interested in blockchain and AI

## Kite Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

- **Kite - The First AI Payment Blockchain**
  - Image: https://gokite.ai/figs/Proofchain.jpg
  - Source: https://gokite.ai/kite-whitepaper
- **Kite - The First AI Payment Blockchain**
  - Image: https://gokite.ai/images/kite-media-06.png
  - Source: https://gokite.ai/media
- **Kite AI Ecosystem**
  - Image: https://ecosystem.gokite.ai/_next/image?url=https%3A%2F%2Fglobalstatic.xangle.io%2Fexplorer%2Fkite%2Fkite-ecosystem-hero-background-3.png&w=3840&q=75
  - Source: https://ecosystem.gokite.ai/
- **Kite - The First AI Payment Blockchain**
  - Image: https://gokite.ai/images/kite-media-04.png
  - Source: https://gokite.ai/media
- **Kite - The First AI Payment Blockchain**
  - Image: https://gokite.ai/figs/Kite_Architecture.jpg
  - Source: https://gokite.ai/kite-whitepaper
- **Kite - The First AI Payment Blockchain**
  - Image: https://gokite.ai/figs/Login_flow.jpg
  - Source: https://gokite.ai/kite-whitepaper

## Machine-Readable Profile

```json
{
 "colorScheme": "light",
 "fonts": [
  {
   "family": "DM Sans",
   "role": "body"
  }
 ],
 "colors": {
  "primary": "#DAA038",
  "accent": "#FEF8F0",
  "background": "#FEF8F0",
  "textPrimary": "#000000",
  "link": "#111827"
 },
 "typography": {
  "fontFamilies": {
   "primary": "DM Sans",
   "heading": "DM Sans"
  },
  "fontStacks": {
   "heading": [
    "DM Sans",
    "-apple-system",
    "BlinkMacSystemFont",
    "PingFang SC",
    "Hiragino Sans GB",
    "Microsoft YaHei",
    "Helvetica Neue",
    "Helvetica",
    "Arial",
    "sans-serif"
   ],
   "body": [
    "DM Sans",
    "-apple-system",
    "BlinkMacSystemFont",
    "PingFang SC",
    "Hiragino Sans GB",
    "Microsoft YaHei",
    "Helvetica Neue",
    "Helvetica",
    "Arial",
    "sans-serif"
   ],
   "paragraph": [
    "DM Sans",
    "-apple-system",
    "BlinkMacSystemFont",
    "PingFang SC",
    "Hiragino Sans GB",
    "Microsoft YaHei",
    "Helvetica Neue",
    "Helvetica",
    "Arial",
    "sans-serif"
   ]
  },
  "fontSizes": {
   "h1": "72px",
   "h2": "16px",
   "body": "14px"
  }
 },
 "spacing": {
  "baseUnit": 4,
  "borderRadius": "4px"
 },
 "components": {
  "buttonPrimary": {
   "background": "#FEF8F0",
   "textColor": "#FFFFFF",
   "borderRadius": "9999px",
   "borderRadiusCorners": {
    "topLeft": "9999px",
    "topRight": "9999px",
    "bottomRight": "9999px",
    "bottomLeft": "9999px"
   },
   "shadow": "none"
  },
  "buttonSecondary": {
   "background": "#FFFFFF",
   "textColor": "#000000",
   "borderColor": "#DAD9C3",
   "borderRadius": "9999px",
   "borderRadiusCorners": {
    "topLeft": "9999px",
    "topRight": "9999px",
    "bottomRight": "9999px",
    "bottomLeft": "9999px"
   },
   "shadow": "none"
  }
 },
 "images": {
  "logo": "https://gokite.ai/images/Kite_Logo.svg",
  "favicon": "https://gokite.ai/favicon.svg",
  "ogImage": "https://gokite.ai/preview-newkiteai.png",
  "logoHref": "/",
  "logoAlt": "Kite Logo"
 },
 "personality": {
  "tone": "modern",
  "energy": "medium",
  "targetAudience": "tech-savvy individuals interested in blockchain and AI"
 },
 "designSystem": {
  "framework": "tailwind",
  "componentLibrary": ""
 },
 "confidence": {
  "buttons": 0.95,
  "colors": 0.9,
  "overall": 0.925
 }
}
```