# Kite Brand Identity

A complete profile of **Kite**'s visual system — colors, typography, components, and personality.

## Quick Facts

| Field | Value |
|---|---|
| Primary | #DAA038 |
| Accent | #FEF8F0 |
| Body Font | DM Sans |
| Heading Font | DM Sans |

## Color Palette

- primary: #DAA038
- accent: #FEF8F0
- background: #FEF8F0
- textPrimary: #000000
- link: #111827

## Typography

- primary: DM Sans — [Link to Google Fonts](https://fonts.google.com/specimen/DM+Sans)
- heading: DM Sans — [Link to Google Fonts](https://fonts.google.com/specimen/DM+Sans)

## Visual Assets

- Logo: 
- Favicon: 
- Social card (og:image):

## UI Components

- buttonPrimary: background=#FEF8F0, textColor=#FFFFFF, borderRadius=9999px, shadow=none
- buttonSecondary: background=#FFFFFF, textColor=#000000, borderColor=#DAD9C3, borderRadius=9999px, shadow=none

## Brand Personality

- Tone: modern  
- Energy: medium  
- Audience: tech-savvy individuals interested in blockchain and AI

## Kite Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

- **Kite - The First AI Payment Blockchain**
  - Image:   
  - Source: [Link to Whitepaper](https://gokite.ai/kite-whitepaper)
- **Kite - The First AI Payment Blockchain**
  - Image:   
  - Source: [Link to Media](https://gokite.ai/media)
- **Kite AI Ecosystem**
  - Image:   
  - Source: [Link to Ecosystem](https://ecosystem.gokite.ai/)
- **Kite - The First AI Payment Blockchain**
  - Image:   
  - Source: [Link to Media](https://gokite.ai/media)
- **Kite - The First AI Payment Blockchain**
  - Image:   
  - Source: [Link to Whitepaper](https://gokite.ai/kite-whitepaper)
- **Kite - The First AI Payment Blockchain**
  - Image:   
  - Source: [Link to Whitepaper](https://gokite.ai/kite-whitepaper)

## Working with these fonts

Not found on Google Fonts? Follow these instructions if you have permission to use the fonts:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font".
3. Hard-reload the page and click around (pricing, blog, careers) to capture font URLs.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to your local file path.