kite.json
Kite Brand Identity
A complete profile of Kite's visual system — colors, typography, components, and personality.
Quick Facts
| Field | Value |
|---|---|
| Primary | #DAA038 |
| Accent | #FEF8F0 |
| Body Font | DM Sans |
| Heading Font | DM Sans |
Color Palette
- primary: #DAA038
- accent: #FEF8F0
- background: #FEF8F0
- textPrimary: #000000
- link: #111827
Typography
- primary: DM Sans — Link to Google Fonts
- heading: DM Sans — Link to Google Fonts
Visual Assets
- Logo:
- Favicon:
- Social card (og:image):
UI Components
- buttonPrimary: background=#FEF8F0, textColor=#FFFFFF, borderRadius=9999px, shadow=none
- buttonSecondary: background=#FFFFFF, textColor=#000000, borderColor=#DAD9C3, borderRadius=9999px, shadow=none
Brand Personality
- Tone: modern
- Energy: medium
- Audience: tech-savvy individuals interested in blockchain and AI
Kite Brand in the Wild
Real-world brand assets — ads, campaigns, marketing materials.
- Kite - The First AI Payment Blockchain
- Image:
- Source: Link to Whitepaper
- Kite - The First AI Payment Blockchain
- Image:
- Source: Link to Media
- Kite AI Ecosystem
- Image:
- Source: Link to Ecosystem
- Kite - The First AI Payment Blockchain
- Image:
- Source: Link to Media
- Kite - The First AI Payment Blockchain
- Image:
- Source: Link to Whitepaper
- Kite - The First AI Payment Blockchain
- Image:
- Source: Link to Whitepaper
Working with these fonts
Not found on Google Fonts? Follow these instructions if you have permission to use the fonts:
- Open the company's homepage in a browser with DevTools open.
- In the Network tab, filter by "Font".
- Hard-reload the page and click around (pricing, blog, careers) to capture font URLs.
- For each captured font URL: right-click → Save As to download the file locally.
- View the page's CSS and copy out the matching @font-face declarations. Rewrite each
src: url(...)to your local file path.